After dreaming of getting rich, I dressed up as a collapsed idol

"Do you plan to develop into a singer?"

Today is Sunday, and Lu Qingfeng rarely appears in the studio. The previously confirmed agent Zhu Zhichang officially joined the Qingfeng Mingyue Studio after disbanding his own small agency.

Zhu Zhichang, who had just arrived, did not get involved in the work for the time being, but first understood the situation.

Although I can get some information about Lu Qingfeng through the Internet, it is definitely not comprehensive enough.

Lu Qingfeng did not hide anything and sat and chatted with the middle-aged agent for more than an hour, telling him the basic situation.

Then Zhu Zhichang asked this question.

Lu Qingfeng had thought about this question before, so he answered it quickly.

“I have an idea, but I feel the time is not right.”

Zhu Zhichang thought about it, nodded in agreement, and said.

"Indeed, you're still in the accumulating and developing phase of your career as a musician. If you rashly switch to being a singer, it's likely to cause a disparity in the outside world's recognition of your identity."

"But classical music isn't as commercial as pop music. You might consider quitting your singing career, otherwise it would be a waste of your beautiful voice."

Zhu Zhichang's mentality changed quickly and he began to consider the issue from Lu Qingfeng's perspective.

"This needs to be planned carefully. I'll look around the circle to see if there's a suitable opportunity."

This topic was only mentioned briefly. It was not the main issue for discussion, but it was very popular online, so we brought it up in passing.

Zhu Zhichang talked about the main problems he found after talking for so long.

"Your current career path is very stable, without any mistakes, and your popularity is rising rapidly. Your image and musical talent are highly recognized online, and your popularity is also very good among the public. But I see that so far, you haven't made any plans to convert your popularity into market value."

"you mean?"

“Brand endorsement.”

Zhu Zhichang spread his hands.

"Two brands approached me before, but I turned them down because I didn't think they were suitable."

Lu Qingfeng was talking about what happened in October. At that time, he had just filmed the program "Sounds into the Ears".

Endorsement is a normal business practice, and Lu Qingfeng has no objection to it, but the products endorsed need to be carefully considered, because he has seen endorsements go wrong before.

So until now, even though he is quite popular, he still does not have an endorsement contract.

The key is that there are not many cooperation invitations sent to the studio.

Lu Qingfeng told Zhu Zhichang about the situation, and the newly appointed middle-aged agent finally understood where the problem lay.

"You're just doing nothing and waiting for brands to come to you. That's too passive."

Zhu Zhichang gave him a brief introduction to the endorsement market.

The endorsement market seems huge. As long as it is a consumer product, there is a need to advertise, find spokespersons, and expand its popularity, even if it is a bag of pig feed or a box of hemorrhoid cream.

But the actual situation is just the opposite. There are very few high-quality endorsement contracts, and often more than a dozen celebrity artists compete for a brand endorsement.

This also involves issues of brand positioning, tone, and compatibility with the artist.

To put it simply, the brand owner, as the first party, chooses artists in the circle, rather than the artists choosing the brand.

"Of course, it's not absolute. If you can do what Liu Qianya does, you won't have to worry about endorsement contracts and you'll be able to choose brands."

Zhu Zhichang continued.

"There are several levels of endorsement contracts. The top S-tier is definitely international luxury goods. Getting this level of endorsement is generally a testament to popularity and can also elevate a celebrity's status. The fees may not be the highest, but there are many hidden benefits."

"In the same league, there are also endorsement contracts with fast-moving consumer goods giants like Coca-Cola. These two beverage giants invest huge amounts of money in advertising and marketing every year. Becoming the spokesperson for these two drinks also means occupying stores of all sizes on the streets, which will greatly increase brand awareness."

"The next level is endorsing national brands, such as electronics, sports shoes and clothing, milk, instant noodles, cleaning products, cars and home appliances."

"Further down there are health supplements, chain store brands and the like."

"This is just the most basic situation. On the same platform, there are differences between spokespersons and endorsers. For example, for luxury brands, there are differences between endorsing a full line of products and endorsing a series of products. There is also a distinction between endorsement titles."

"Global spokesperson, Asia-Pacific spokesperson, China spokesperson; brand ambassador, brand friend, brand muse, there are differences here."

After saying a lot in one breath, Zhu Zhichang took a sip of water.

Lu Qingfeng also felt dizzy after hearing this, but he did understand this insider knowledge.

“So, what do we do?”

Even though he had lived two lives, he still didn't understand this aspect as thoroughly as Zhu Zhichang, a professional, and was very willing to listen to the other party's opinions.

"I'm here to help you with this job."

Zhu Zhichang regained some confidence.

Before coming here, in order to demonstrate his professionalism, he prepared a complete set of plans, but after talking with Lu Qingfeng, he found that the young man had a clear understanding of his career and future.

This made him a little discouraged.

Now, seeing that I have a place to use my skills, I feel a little happy for a moment.

"First we need to establish a relationship with the artist resource agency."

"?"

This is another term that Lu Qingfeng is not very familiar with.

Zhu Zhichang saw his confusion. If it was his own company, he would be too lazy to explain it to his artists, but the situation was different now.

He currently works for Lu Qingfeng, so he explained patiently.

"There's a very complex communication chain behind brand endorsements. If a brand wants to promote a new product, it will look for an advertising agency. The advertising agency will then plan a plan based on the product's positioning and carry out various marketing and public relations initiatives. Celebrity endorsements are one of the links."

"The celebrity artist's information is in the hands of the artist resource agency. They provide the celebrity artist's information and endorsement fees. After the advertising company selects the artist, they will contact the artist's agent."

It was a bit confusing, but Lu Qingfeng basically understood it and motioned for him to continue.

"Endorsements can be divided into long-term and short-term. Long-term is one year, while short-term is three to six months. You are currently in a rising phase, so I don't think it's necessary to tie yourself too closely to the brand. You can find some short-term endorsements."

"Firstly, the contract period is more flexible, and secondly, it can also verify your effectiveness in the endorsement market, which will help increase your future value."

This conversation lasted for more than an hour.

Later, Zhu Zhichang decided on the endorsement categories for him. He would not consider luxury goods for the time being and would focus on endorsing single products, with an emphasis on shoes and clothing, glasses, and musical instruments.

It fits his current public impression of him as a good-looking, writer, and musician.