Domestic magazines began to develop rapidly in the 1960s, 1970s and 1980s, and reached their peak in the 1990s.
Many people born in the 1980s and 1990s remember that Readers, Zhiyin, Story Club, and Youth Digest were the four giants in magazine sales at that time.
According to authoritative research institutions, at its peak, the monthly circulation of Story Club was 10 million copies, and others were slightly worse, but also had monthly sales of more than 5 million.
This has something to do with the style of each magazine.
"Reader" was originally called "Reader's Digest", which was modeled after the largest periodical magazine in the United States. Later, it was sued and changed its name to its current one.
When it was first published, its concept was to try to use the magazine to let its target audience know about the beautiful things in the outside world and broaden their horizons.
To sum up, it is chicken soup plus short stories from abroad.
"Youth Digest" is its brother and has a similar tone.
"Knowing One" focuses on women's emotional stories and has certain fashion attributes.
The cover market will use major celebrities to attract traffic.
"Story Club" is more interesting, and it can be said to be a grand prize of popular literature.
You can find horror and comedy, domestic and foreign stories, police and criminal cases, fights between husband and wife, rural secrets, etc. on it.
The circulation of this magazine was so terrifying that its sales ranked sixth among all magazines in the world at that time.
The rich and interesting short stories are the core of the best-selling "Story Club".
Each story is no more than 6,000 words, concise and short, with a small climax of 300 words.
It is an online novel that belongs to that era.
But at the same time, with the rise of the Internet, especially the advent of smartphones, these magazines have become obsolete.
Because people no longer need to use magazines as a window to understand the world,
The convenient mobile terminal allows everyone to connect with the world without leaving home.
Therefore, the previous selling points of these magazines no longer exist.
However, "Children's Literature", a magazine that was not a top-tier magazine in the past, has gained a foothold in the tide of the times.
Even in modern times, it can still guarantee sales of more than one million copies in physical form.
The digital version also has 800,000 subscriptions.
The reason is that "Children's Literature" is aimed at students, and students are the ones who go to bookstores most frequently.
"Come to my house and play today! My dad bought me some Transformers. They can send voice messages and transform. They're so cool."
Wang Zihan and Wu Jiahui are fourth graders at a nearby primary school.
School had just ended and the two children were walking towards the school gate when the chubby little Wang Zihan came running over happily with his schoolbag on his back.
Zhou Jiahui has a ponytail and wears a little skirt, looking as delicate as a doll.
"No, my dad will be back today."
Dad Zhou's work often requires him to go deep into the mountains, and he would be gone for ten days or half a month at a time, and he rarely comes back.
"That's it."
The little fat boy was a little disappointed.
After leaving the school gate, two young mothers were waiting outside on electric bikes.
The two families lived in the same community, so naturally they walked together.
We inevitably started chatting on the way, and the topic naturally revolved around family and children.
"I'm so worried. Our Wang Zihan is having a hard time with vocabulary and reading comprehension."
"I was helping him with his homework yesterday. He was filling in the blanks with idioms. The usual answer is 'wealthy and powerful'. Do you know what he wrote?"
"I have thick stools."
Mother Wang is young and beautiful. She even put on makeup when she came to pick up her child. Now she is full of resentment.
"He also formed sentences with words: Grandpa, principal, me, peacock dance. He wrote, 'Principal Grandpa danced a peacock dance for me.'"
"It really makes me so angry. The composition is a mess, the adjectives are used randomly, and he doesn't listen to my instructions. There is nothing I can do."
Zhou Ma couldn't help laughing when she heard this.
Wang Zihan thought it was a good thing sitting in the back seat and couldn't help feeling proud.
"I wish our Zihan had half the brains of your Jiahui."
Mother Wang couldn't help but sigh when she thought of her silly son.
"You can read more extracurricular reading materials and subscribe to some children's magazines."
After laughing, Zhou Ma gave some advice.
"Magazines? Aren't they only for adults?"
The magazines that Wang Ma likes are all "VOGUE" and "Harper's Bazaar". Sometimes when she goes to a beauty salon, there will be a few of them on the counter for customers to kill time?
"Yes, we subscribe to Children's Literature, Juvenile Digest, and Science World, all for children."
"Is it useful?"
"Her father also ordered it for her, but I also read it sometimes myself. The content is really good. This magazine also has a physical book. There is a bookstore in front. You can buy a couple of issues first and then order it online if you find it useful."
Mother Wang was moved.
When it comes to children, parents are willing to spend money.
"Okay, then buy a copy and read it."
After saying that, they parted ways and went to the bookstore to buy magazines.
On Zhou Jiahui's side, when her mother returned home, she saw her father as soon as she opened the door.
"dad."
The little girl rushed over happily.
Mr. Zhou is in his thirties this year, but he looks much older than his actual age.
He hugged his daughter and spun her around, and joyful laughter filled the living room.
Zhou Ma then came in, with a look of disgust on her face but her eyes full of smiles.
"Okay, okay, go do your homework."
"I want my dad to teach me."
Zhou Jiahui grabbed Zhou's father's big hand.
"Then I'm really thankful that I don't have to suffer anymore."
"Humph."
The little girl wrinkled her nose angrily.
Dad Zhou watched the mother and daughter bickering with a smile.
The family then divided the work among themselves. Mother Zhou cooked, and Father Zhou took their daughter to do homework.
The amount of homework for fourth graders is not too much. Chinese mainly focuses on recognizing characters and pronunciation, and forming words and sentences.
Mathematics is about consolidating the basics such as the four arithmetic operations.
Zhou Jiahui's grades are among the best in the class and she completes the work quickly with high quality and quantity guaranteed.
Then she put the books and homework into her schoolbag and took out the tablet computer specially given to her.
"Dad, let's watch it together."
"it is good."
Dad Zhou, who hadn't been home for a long time, naturally wouldn't refuse his daughter.
Zhou Jiahui opened an app.
Dad Zhou knew that this was software specially developed by the "Children's Literature" magazine for subscriptions by Internet users.
It was he who opened the account for his daughter at that time.
Skillfully click on the latest issue of the magazine.
The contents of the electronic and physical versions of the magazine are the same, and are divided into eight columns: "Literary Masterpieces", "Mid-Length and Long-Length Serials", "Prose Garden", "Online Fax", "Youth Documentary", "Poetic Path and Flower Language", "Exotic Literature", and "Books from Three Places".
However, in order to make it easier for Internet users to read, the layout has been changed.
"Hey, it seems to have been revised and more content has been added."
As soon as she opened it, the little girl found that it was different from what she had seen before.
"Is it?"
Mr. Zhou is not so clear about it, as he doesn’t watch it himself.
“Add one more boutique recommendation.”
Zhou Jiahui pointed at the introduction and said.
Then I clicked on this column directly.
Five fairy tales appear in sequence
Little Grass
Wild Rose
"The Bear and the Bee"
The Little Match Girl
"The Ugly Duckling"
"It's pretty much the same as foreign literature, so why open a separate column?"
Zhou Jiahui was puzzled, but her father didn't have that many thoughts. He just wanted to spend more time with his daughter.
But when my daughter clicked on the article and read it together, I unexpectedly thought it was quite good.
"Little Grass" tells the story of a little grass that lived under a big tree and grew happily, until one day it wanted to see the outside world and became disgusted with the big tree that blocked its view.
But when the big tree is removed, the grass has to face the wind and rain from the outside world alone.
The theme of the story is to explore the relationship between children and parents.
"Wild Rose" is also of the same type. Zhou's father also noticed that both articles were written by the same author.
His name is Qiu Ji.
"The Bear and the Bees" is full of childish fun and makes people smile when reading it.
But the ideological content is slightly poor.
If he had to choose, he would prefer the first two.
It has nothing to do with his personal preferences, but he thinks the previous story is more educational.
There are two articles left, and I think they are also excellent.
Dad Zhou couldn't help but feel a little excited.
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