"There haven't been any major market changes for the drugs we're dealing with right now."

"If we want to release good news, we can only find ways from outside, such as opening up new markets."

"If we can acquire a new drug that's about to be launched, like Novartis did, perhaps the market will regain confidence in us."

Another more mature executive shared his insights.

Given Pfizer's current situation, it is impossible to rely on drugs that are already on the market.

The markets for these drugs are either already fixed or have begun to decline, leaving little opportunity for new markets to open up.

Therefore, the only option now is to start with new drugs, and Pfizer does not have any new drug projects worth promoting, so it can only make external acquisitions.

"Oh? Do you have any recommendations?"

Mursi immediately became interested.

This executive suddenly made this suggestion, he must have found a suitable candidate.

“Yes, I found a company that is developing a new drug.”

"This new drug is an anti-cancer drug and is currently undergoing phase III clinical trials. The current feedback is very ideal."

"If we can acquire it, perhaps we can solve the current problems, let the market see our future growth potential, and restore the market's confidence in Pfizer."

The executive said immediately.

At the same time, he also directly took out this research report, which contained a very complete market analysis.

When Mursi saw the research report, he immediately became excited. This is indeed a very promising anti-cancer drug.

If it can be successfully developed, its market will not necessarily be smaller than that of liver cancer and lung cancer specific drugs, and it will indeed meet Pfizer's future strategic development.

"Okay, let's do a background check on this company first."

“If it’s suitable, we’ll take it over directly, and then we’ll take over the Phase III clinical trial.”

"The marketing department must also be prepared. Once the acquisition is confirmed, the news must be released as soon as possible to restore market confidence."

Mursi made the decision immediately.

The main reason is that Pfizer is in a very bad situation now and its stock price has been falling.

The board members now have strong opinions, and as chairman and chief operating officer, he must resolve this issue as soon as possible.

Now that he saw a glimmer of hope, how could he not seize it? Of course, he had to implement it as soon as possible.

……

And on the other side,

Inside the office of the chairman of Changfeng Group.

"two thousand?"

"A 60% reimbursement rate?"

"This is too much. It's simply destroying the market. Can he bear such a heavy responsibility?"

Qin Guoming couldn't help but curse.

The medicine cost only 2000 yuan a month, which made him think Chen Xuan was crazy.

By doing so, they are making enemies with all pharmaceutical companies, and no pharmaceutical company can tolerate Antai Pharmaceutical Group.

The reason why he was so anxious was certainly not because he was worried that Antai Pharmaceutical Group would become a public enemy. He was not that kind-hearted.

However, Chen Xuan's low price made him extremely anxious, fearing that he and Changfeng Group would be targeted by the public.

After all, Changfeng Group’s medicines are not cheap at all.

Not to mention that the medicines represented by Changfeng Group are very expensive, even the generic drugs launched by Changfeng Group are very expensive.

Even though the cost of imitation is very low, it does not prevent Changfeng Group from selling it at a very high price. It uses its brand awareness to directly sell it at the highest price.

It’s okay to do this normally, as everyone does it anyway. Changfeng Group can also use drug costs as an excuse, and the public has no way to stop it. No one will know the actual cost.

But it is no longer possible now. With the example of Antai Pharmaceutical Group, there is no way to use the reason of production cost.

After all, Antai Pharmaceutical Group's original drugs can be sold at such a low price, especially this original drug, which is the most powerful anti-cancer drug in the world.

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