Even if not all patients do this, but just some of them, it is enough to make him discouraged and it will be difficult for him to help others wholeheartedly.
What's more, Mo Xuefeng was also very clear that if a drug like the lung cancer drug was sold too cheaply, it would definitely become the target of siege.
Not only domestic pharmaceutical companies, but also international pharmaceutical giants will regard Antai Pharmaceutical Group as a thorn in their side.
They will regard Antai Pharmaceutical Group as an enemy.
The main thing is that this level of life-saving drugs are sold so cheaply, how can other pharmaceutical companies sell their drugs? Will their prices also have to be this low, or even lower, in the future?
Therefore, if Chen Xuan sells too cheaply, it would be equivalent to violating the industry's unspoken rules, and he would naturally become the enemy of many pharmaceutical companies.
In other words, if he sells the medicine at a low price, he will not only sacrifice his own interests, but also make countless enemies. This is completely disadvantageous and has no benefits.
under these circumstances,
If we still want to ask Antai Pharmaceutical Group to lower its prices,
Wouldn't that be equivalent to asking Chen Xuan to make selfless contributions and sacrifice himself for the benefit of others?
Mo Xuefeng couldn't say such high-sounding words.
At the same time, he also understood that even if he said so, it would only have a counterproductive effect.
In today's social environment, if you still ask others to make selfless contributions, it would be shameless and no one would listen.
Others can do this, but the authorities absolutely cannot do this.
"Mr. Chen, I still hope you can give it more consideration."
"If the price is too high, beyond the affordability of most families, it will also lead to lower sales."
"If sales are too low, both revenue and profits will be unsatisfactory. Why not lower some drug prices? Perhaps this will expand the patient base and increase revenue and profits?"
Mo Xuefeng would not ask Chen Xuan to make selfless contributions.
So he could only give advice to the latter from a business perspective.
Excessively high drug prices will indeed affect the patient population. Not many people can afford the drugs, so sales will naturally not be very high.
If the drug price is lowered, more patients will be covered and sales will naturally increase. It is possible that as the drug price is lowered, profits will actually increase.
"Then Director Mo."
"What price do you think we should set?"
How could Chen Xuan not know this truth?
In fact, he didn't plan to sell the drug for 20,000 yuan a month, because he knew that the patients who could afford the drug accounted for less than 10% of the total patients.
The reason why the price of the medicine is stated directly is nothing more than to make a sky-high offer to pave the way for price reduction later. If the psychological price is stated at the beginning, the other party will definitely hope to lower the price further.
So it is better to state a sky-high price and let the other party bargain slowly. After you finally get a suitable psychological price, you can also make the other party owe you a few favors.
This is the skill of negotiation. The trump card is very important and must never be exposed easily.
Chen Xuan also has a lot of cards in his hand. As long as he plays well, he will definitely be able to win more chips for himself.
"Then let me first tell you the price of the medicine. I hope Mr. Chen can refer to it."
"If possible, I hope the monthly medicine expenses can be controlled within 5000 yuan."
"Most patients can afford this medication cost. Although it may not be easy, it is not so expensive that they cannot afford treatment."
Mo Xuefeng tried to tell him the price of the medicine.
In other words, the price was reduced to 1/4 of the original drug price.
When he said it, he was a little worried that Chen Xuan would react too much and would not be able to accept the price at all.
"Director Mo, are you trying to embarrass me?"
"If I really sell it so cheaply, let's not even consider whether I should make a profit or even consider the funds for subsequent research and development."
"It's impossible for those pharmaceutical companies to let us go. We will become the target of attacks from our peers. It's not good to make us make such a huge sacrifice, right?"
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