If you are not willing to do even the superficial work, then there will be only one outcome: you will be kicked out of the Chinese market forever.
China has a population of 14 billion. After Novartis withdraws from such a huge market, countless pharmaceutical companies will instantly divide it up. It is not a place where a single pharmaceutical company can dominate.
Novartis Group's liver cancer drug does not have a market in China at the moment, but they have many other products in China.
For this reason, it is also expected that Novartis will eventually make concessions and adjust drug prices in the face of such a huge conflict.
"Lower drug prices?"
"So how low do you think Novartis will fall?"
“Is it a major price cut, or just a minor adjustment?”
Alyssa asked very curiously. She really wanted to know how much Novartis would reduce the price?
Of course, if Novartis wants to do things half-heartedly, the decline will only be a slight one, and it may be delayed for a long time.
For example, they can agree to it first, but not disclose the specific amount of reduction. They can use various reasons to delay. As long as this period of time passes, there will be no heat when Novartis fine-tunes the drug price. At that time, the face can be saved and the profit will not be reduced at all.
"No, Novartis would never do that."
"This incident has attracted too much attention and the circumstances are too egregious. The authorities will take it very seriously. Novartis will not try to be clever in such matters. It would be more trouble than good to offend the authorities."
"Although Novartis is unlikely to cut prices too much, it will certainly show sufficient sincerity to satisfy the authorities. It's unlikely to be a minor adjustment."
Chen Xuan doesn't think so.
Or at other times, Novartis may indeed delay the time and fine-tune the price.
But the situation this time is very special. The nature of this matter is too serious and the impact is very bad. The authorities will attach great importance to it.
If Novartis continues to use this kind of clever tricks at this time, it will undoubtedly only offend the authorities further, and the final losses will be even greater.
Since you have to show sincerity in the end anyway, you might as well show the greatest sincerity at one time. This can win the official's favor and enhance the brand's influence.
Therefore, Novartis will not just make minor adjustments this time, and the drug prices should be reduced a lot.
"Oh! So that's it!" Alyssa nodded as if she understood, then lowered her head and picked up her phone.
"The authorities should contact us soon."
"Regarding the pricing of our lung cancer drug, the authorities will certainly be very concerned."
"Especially after what happened, people will definitely pay more attention and worry about similar incidents happening again."
Chen Xuan looked out the window and said slowly.
The launch of a special liver cancer drug caused an uproar due to its high price, leading to a very serious incident.
Now, the lung cancer specific drug is also a specific anti-cancer drug, and it has entered the third phase of clinical trials and is not far from being approved for marketing.
under these circumstances,
The pricing of lung cancer-specific drugs will also be particularly eye-catching.
In particular, he has already publicly stated his position that the price of the lung cancer special effects will not be too low and will mainly focus on profit.
Such a signal will surely make everyone think that this is an expensive drug, and will also make both the government and the public pay great attention to it.
Moreover, the population that needs specific drugs for lung cancer is much larger than that for liver cancer, and the population covered is even more astonishing.
Even the effective medicine for liver cancer can cause such serious incidents.
Will the lung cancer-specific drugs, which are in greater demand, lead to a worse situation?
Faced with this possibility, the authorities will certainly not take it lightly and will naturally come to understand the situation first.
……
……
“I also think this is very likely.”
"So, we still have to be prepared first."
Luo Shiyun nodded.
The sky-high priced medicine that has been produced for such a long time must not be completely ineffective.
Then this is most likely the best opportunity. Since this matter has developed to this point, the authorities will definitely attach great importance to it.
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