Baiyue Cave Master

"Boss, the market price of a Victoria's Secret lingerie set is 100 US dollars. Isn't the price a bit expensive?"

Wang Yuanchao looked around at the company's executives, smiled, waved his hand and said:

“For clothing, it’s normal for brand premiums to be high.

Moreover, during World War II, a pair of stockings cost 3000 to 4000 US dollars, and they were in short supply and people rushed to buy them.

Our stockings are a brand new design and look very nice.

If our brand of underwear is priced too low at the beginning,

Positioned as a local brand from the beginning, it will be difficult for the company's clothing brand to raise prices in the future.

What's more, compared with those luxury brands in Europe and America, our company's underwear sets and stockings are

The price is much cheaper. Our pricing is only in the mid-range market globally.”

"this......."

To be honest, the executives sitting in Wang Yuanchao's office really have confidence in the price set by Wang Yuanchao.

You should know that although Hong Kong's clothing manufacturing industry is very developed now, it almost occupies half of the global market supply.

But these clothing manufacturers in Hong Kong only take orders and sell wholesale.

Most of the clothes are sold by kilogram, a few yuan per kilogram, which is very cheap.

What's more, 100 US dollars is equivalent to more than one month's salary for a Hong Kong worker.

Moreover, as senior executives, we have all tried the quality of the company's underwear sets. This set made of tulle lace is very beautiful, very comfortable and sexy to wear.

But the quality is really bad. If you don't take a break and pull hard, the clothes will be damaged.

A customer bought a set of women's underwear, but couldn't wear it for long.

So everyone didn't know how to persuade Wang Yuanchao for a while.

After all, although Wang Yuanchao is usually easy to talk to and discusses everything, once Wang Yuanchao has made up his mind, he will not listen to anyone's advice.

We are all working here, and we are all senior executives, so there are no rookies.

Obviously, Wang Yuanchao has already decided on the price, and everyone just needs to work hard to sell at that price.

Want to appear capable? Pay attention to your boss's opinions and make him unhappy?

How can anyone be sure that his or her opinion is correct?

If you go against your boss's opinion over an uncertain issue, you won't get far no matter which company you work for.

So Wang Yuanchao's office fell silent. Wang Yuanchao did not consider everyone's thoughts, but continued:

"Everyone should know that the current global environment is a two-power competition.

The camp of the Bear Alliance is now vigorously exporting revolution around the world, provoking resistance from the lower classes around the world.

On the other hand, the Northern Alliance, in order to win the competition, has been vigorously squeezing the benefits of capitalists and raising the welfare benefits of ordinary people.

Nowadays, people in Europe and America are living a good life and are very wealthy.

Our products are avant-garde, novel, beautiful and sexy, and we are not afraid of competition in the market.

There are now many middle-class people in European and American countries. Citizens have money and are eager to have a better life.

Therefore, the market price of the company's Victoria's Secret brand women's underwear sets is set, and there is no need to discuss it further."

Wang Yuanchao paused here, took out a Cuban cigar, cut it, lit it, took a puff, and continued:

“What we need to discuss now is the global marketing strategy of the clothing brand and how to better implement the company’s sales policy.

General Manager Ouyang, the three flagship stores in Hong Kong are about to open.

You are in charge of coordinating this matter, so please tell us your thoughts first."

Ouyang Yuanfang heard Wang Yuanchao's name and said:

"Boss, the company's fashion models have gone through more than four months of training on how to walk, sit, stand, walk, pose, and dress.

The company's 54 current recruited models have all passed the company's assessment.

On the opening day, you can go to the company's flagship store, wear the company's underwear sets, and show our company's clothing to the public.

Recently I have been busy sending out opening ceremony invitations to companies and restaurant owners that have cooperated with our company.

More than 1000 restaurant and company owners who have cooperated with the company's premium rice have agreed to attend the opening ceremony.

Boss, if we only hold the opening ceremony of a flagship store on that day, I believe the sales of the flagship store on that day will definitely not be too low, and everyone will show their support.

If three flagship stores are opened at the same time, the company cannot guarantee the sales of the other two flagship stores.

So my personal suggestion is to open only one flagship store on that day.

The other two flagship stores have been renovated and will open one every other month.

In this way, after the opening of Victoria's Secret, it will not only cause a sensation in the Hong Kong market,

It will also allow our women's underwear to ferment in Hong Kong's middle and upper classes for a period of time, and once our Victoria's Secret brand reputation spreads, our company's clothing brand will become a hit in the Hong Kong market."

After thinking about Ouyang Yuanfang's suggestion, Wang Yuanchao did not rush to express his opinion and continued:

"What about the overseas development plan? How many managers of the company have signed up?"

"Boss, many people in the company's management are interested in expanding into European and American markets.

It's just that the company has not yet issued specific benefits for market development.

Everyone is still hesitant, wondering whether the company's salary and policies are worth leaving home and going abroad to work for the company."

"Well, if that's the case, then today we should finalize the overseas market development franchise policy and specific benefits for market development personnel, and let the company's interested management sign up."

"Okay, boss."

Wang Yuanchao nodded and asked Hu Wei, general manager of the group's clothing company:

"General Manager Hu Wei, please tell us what you think about the overseas development policy and the treatment of market development personnel."

Since Hu Wei joined Wang Yuanchao's Xiangjiang Group, she rarely showed up at the company. She went to the garment factory every day, either to sort out the management of the garment factory with the factory director,

It means spending time in the clothing design department of a garment factory to understand the company's clothing designs and to train the company's clothing models.

He has a good idea about the company's products and, with Wang Yuanchao's advice, he also has his own unique ideas on how to expand overseas markets.

After hearing Wang Yuanchao's name, he straightened his back and said:

"Hello, boss. According to your pricing of Victoria's Secret lingerie sets,

I personally think that the company's overseas market development franchise strategy is more appropriate to be a three-level franchise strategy."