Baiyue Cave Master
Chapter 513 French Fashion Week
"Sir, in recent years, influenced by the women's liberation movement in Paris, women's dressing styles have become more bold.
Now the clothing designs of Parisian fashion brands are more free and unrestrained. Clothing such as shawls and capes that can show a sense of freedom are attracting more attention at fashion shows. "
Wang Yuanchao and his group were lucky. As soon as they arrived in Paris, they encountered the fashion show of Paris Fashion Week.
For Wang Yuanchao, who is about to enter the fashion industry, he would certainly not miss such an event.
There was no rush to inspect the factory. Elizabeth was asked to change the group's itinerary. They bought tickets, sat under the catwalk, and watched the supermodels selected from various countries walk the runway.
While listening to Renee's introduction to the fashion situation in Paris.
"Well, the model just now was displaying designs from the Christian Dior clothing brand, right?"
"Yes, sir."
"Christian Dior's design style is indeed very bold and avant-garde.
In Paris, the less you expose, the sexier your clothes are. The more individual your style is, and the better it looks, right? "
"Sir, I'm not too clear about the specific design concepts of these clothing brands.
But I think that's about it.
Now that Christian Dior's show is over, it's almost time for Chanel."
"Well, Chanel is now very well-known and popular all over the world."
"Yes, sir, Chanel has always maintained its traditional style of pursuing elegance and refinement.
It is world-famous for its classic little black dress, elegant suits and double C logo, representing simplicity, elegance and luxury.
Especially after the advent of polyester fabrics,
Well-known brands, mainly Chanel, have used it extensively to design classic styles such as the peak collar sweater and tight split dress that are popular all over the world, which has promoted the innovation of global fashion silhouettes and made polyester a famous fabric for a time. "
Wang Yuanchao was curious. In his previous life, polyester was one of the main materials for making stockings, but now European clothing brands have made a lot of use of it.
Wang Yuanchao couldn't help but sigh:
“Paris is truly a fashion paradise. This fusion of Eastern and Western clothing styles and the collision of countless design styles have created sparks of inspiration and dominated the world’s fashion trends. It’s really amazing.”
"Yes, sir,
Paris is a major fashion capital, and haute couture is regarded as France's "national treasure" of cultural art and is a pillar industry of the French government.
The luxurious and abundant development of the high-end fashion industry in the 20s has promoted the rise and development of the high-end ready-to-wear industry.
Today, in 1975, ready-to-wear has become an important part of the fashion industry. Haute couture and ready-to-wear have developed in parallel, and Europe's high-end clothing industry has also led the world's fashion trends.
This has made Paris the fashion spokesperson for the world’s clothing, and has made many well-known European clothing brands popular all over the world.”
Wang Yuanchao sighed silently in his heart, this is the biggest difference in marketing ideas between Europeans and Chinese.
For nearly three hundred years, Western whites have been conquering and plundering the world. The businessmen cultivated in this environment are also very bold in their business operations and have launched strategies in the global market.
Due to the various humiliations suffered by the Chinese in modern history, Chinese businessmen have always been very conservative in their operations, mainly focusing on clothing processing and having few self-branded businesses.
The characteristics of the fashion brands in Europe are that they design direct-sale stores and brand image stores in developed countries and major countries around the world, and they control all aspects of clothing from production to sales.
Then, through large-scale fashion shows and fashion weeks, they build brand image and earn huge profits.
Therefore, even if European workers have high wages and benefits, it does not affect these high-end clothing brands from earning high profits around the world.
Wang Yuanchao's business ideas for entering the clothing industry are similar to those in Europe.
However, due to labor costs, the low-end clothing industry in Europe is not profitable enough and is forced to move to countries with low labor costs.
What Wang Yuanchao wanted to do was to enter the global low-end women's underwear manufacturing industry in the early stage of industrialization transfer in Western countries.
Because Wang Yuanchao had a vision that could see through the future, he knew that the future of the global low-end textile industry was in China.
Because the country has a large number of cheap and hardworking workers and a culture of being proud of being a worker,
As long as Wang Yuanchao can build his own global sales channels, and then develop and build a huge production capacity through the huge domestic cheap labor force, and vigorously dump it around the world through global sales channels,
In this direct price-crushing business war, Wang Yuanchao didn't know how he lost.
Even if Western countries will introduce anti-dumping laws in the future to deal with their countries' competitive disadvantages in free trade,
But by that time, Wang Yuanchao had already made a fortune and had already built his clothing brand into a world-renowned brand with complete global sales channels.
At that time, even if Wang Yuanchao had to compete head-on with these international high-end brands, he would not be afraid.
For two days, Wang Yuanchao went to the banks of the Seine at night to enjoy the night view of the romantic city of Paris, and during the day he watched every fashion show carefully prepared by various fashion brands at the Fashion Week.
After the fashion week ended, Wang Yuanchao spent another day taking everyone to visit the Louvre and the Palace of Versailles.
Then they embarked on the business inspection trip carefully prepared by Swire Group for Wang Yuanchao and his party.
After getting up early in the morning, Wang Yuanchao washed up in the top-floor suite of the Crillon Hotel, went to the hotel lobby to have breakfast, and then led everyone to the factory.
The Hotel Crillon is a well-known top five-star hotel in Paris, France, located on the Place de la Concorde, at the eastern end of the Champs-Elysées.
This was the hotel chosen by Wang Yuanchao and his party to stay in after arriving in Paris.
"Mr. Wang, today our itinerary is to visit Schneider Electric's CNC system subsidiary in Rueil-Malmaison, France.
Schneider Electric's CNC system subsidiary is a well-known international company. It is the second largest CNC system supplier in Europe and one of the three largest professional CNC system providers in the world.
It is also the world's most well-known and professional production machine manufacturer.
With many years of professional experience in the field of CNC systems, he has been committed to the development and research of machine tool automation and motion control.
The machines produced by the factories under Schneider Electric's CNC system division include food processing machines, various textile machines, furniture manufacturing machines, papermaking equipment, daily chemical factory equipment, and other livelihood-related machines and equipment. The products are sold well all over the world.
Thanks to the highly developed clothing industry in France, especially the various equipment you intend to purchase, such as the stockings production line, underwear production line, lace production line, etc., which are very complete and functional, it is the first stop of our inspection this time. "
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