Baiyue Cave Master

Wang Yuanchao asked:

"What did Hu Meng say?"

"After discussing with General Manager Hu Meng, I decided to consider that the Zhen Shan Mei Garment Factory was a large factory with more than 6000 employees.

General Manager Hu Meng will arrange a security team, divided into three shifts, with a total of 72 security personnel, to take over the factory's security work with us.

As for the factory's management recruitment, it just started yesterday, so it's not that fast.

So I plan to travel between the Tsuen Wan factory and the Central company in the near future.

Try to select basic management personnel from within the factory to keep the factory running.”

Wang Yuanchao tapped his fingers and thought for a while before saying:

"Okay, after we take over the factory, we must ensure that the factory workers have something to do.

The clothes produced in the factory now will continue to be produced after the company takes over. It is necessary to support these workers and give them something to do.

Then the marketing department of the clothing company will sell the newly produced clothes at a low price in the market as parallel imports.

We will not use the brand of True Beauty anymore, so we will sell the goods at a low price.

Before the factory completes the product transformation, it only needs to ensure the production cost of the factory's existing products and the wages of all employees.

I will not have any profit requirements for the garment factory for the time being.

But in the future, our clothing company will be divided into two parts, production and brand marketing operations, or two subsidiaries. In this area, you need to arrange people to do market research as soon as possible.

Make a complete marketing plan for the company’s products.”

Ouyang Yuanfang looked at Wang Yuanchao in astonishment. She couldn't keep up with Wang Yuanchao's train of thought, so she had to ask:

"Boss, are you planning to separate production and marketing?"

“Yes, I plan to sell the clothing brand and separate it from the clothing company, or make it a separate subsidiary.

Today I plan to introduce our Victoria's Secret lingerie brand into developed Western countries.

Establish a Victoria's Secret flagship store in the capital of each country, and then use the flagship store to develop local franchisees and build its own clothing sales channel.

We do not intend to follow Hong Kong's existing business model, which is to only help the West with processing, squeeze the workers' hard-earned money, and only earn profits from the lowest level of clothing processing.

In this model, all profits from clothing production are taken away by the distributors.

The factory can only earn a tiny profit, which is equivalent to handing over the lifeblood of the factory to the dealer channel, and can only let these dealer channels give them a bite to eat.

This kind of business model is not what I want and is also very unhealthy.”

Ouyang Yuanfang opened her mouth and looked at Wang Yuanchao in shock, but could not utter a word for a long time.

After a while, Ouyang Yuanfang came back to her senses and blurted out a question:

"Boss, the bosses of Hong Kong's clothing industry have thought about exporting their products overseas, but few have succeeded. In the end, the factories in Hong Kong still choose to be OEM factories or find distributors to cooperate.

Can we really create our own sales channels in developed Western countries?"

Wang Yuanchao looked at Ouyang Yuanfang's questioning eyes, thought about it, and decided to selectively let Ouyang Yuanfang know some information to encourage her. After all, the company's development still depends on her support, so he said:

"As long as we establish unified decoration standards, unified shipping standards, unified sales prices, and complete franchise conditions and procedures for Victoria's Secret flagship stores and franchise stores in developed countries around the world,

You can rest assured that our company can definitely build up a global sales channel based on franchise stores and take charge of the sales of the Victoria's Secret lingerie brand.

We can start with the Xiangjiang flagship store.

I plan to use Hong Kong as a direct sales location for Victoria's Secret lingerie brand and will not accept agents.

We are planning to open three direct sales flagship stores in Central, Causeway Bay and Kowloon.

In Hung Hom and Tsim Sha Tsui, Kowloon, I plan to open flagship stores in our two future commercial complexes.

In Causeway Bay and Central, you need to arrange people to find commercial premises with good locations.

Each storefront needs to be at least 500 square meters. Is there any problem if the company directly invests in purchasing the storefront?"

"Boss, the property market is depressed now. Our company is well-funded. It is not difficult to buy storefronts even in Central and Causeway Bay.

I'm just worried about whether your global franchise plan will work."

Are you kidding? The global franchise store plan can be proven by brands such as McDonald's and KFC, as well as many domestic and international clothing companies and brands. It is an awesome marketing plan, how could it not work?

So Wang Yuanchao said:

"I decided on this plan after careful consideration, and it is absolutely feasible.

There are a few points to note here. You need to submit a complete plan to me.

First, complete franchise requirements.

Second, unified decoration standards,

Third, unified shipping pricing,

Fourth, a globally unified sales price.

Fifth, the products designed by our company have global patent applications.

The most important thing is that before our company opens a flagship store in a country and expands the market, we must find a well-known law firm in the local area to provide professional legal support for our company to conduct business locally.

Ensure that our company operates legally and compliantly in these countries in the future,

Our clothing company will have novel clothing styles, cheap labor, and low production costs in the future.

More importantly, because of the high labor costs, Western countries are now vigorously transferring labor-intensive industries to markets with low labor costs.

However, food, clothing, housing and transportation are the basic needs of human society. Even if Western countries are more developed, their society cannot lack clothes.

Therefore, when we go to developed Western countries to sell clothes, it will not cause boycotts in these countries, but will be welcomed by them instead.

These huge advantages will make our company not afraid of all legitimate business competition in the market, which is also the core condition for our company to succeed.

I believe that our company will be able to gain market share in developed countries around the world by utilizing the franchise program.

Okay, the garment factory is taking over, and we are recruiting fashion designers. You need to speed up the process.

I also need to go to Europe as soon as possible to bring a new clothing production line back home."

"Okay, boss. I will take over the factory as soon as possible, recruit clothing designers, and develop a global franchise plan according to your requirements. Please rest assured."

Wang Yuanchao nodded with satisfaction and said:

"Okay, that's it. There's a lot of things to do in the company right now, so you go and get busy first."

"Okay, boss."

After Wang Yuanchao saw Ouyang Yuanfang off from his office, he began to plan his trip to Europe.

After all, he was also responsible for the purchase of high-tech equipment and technology in China, and he had to make some specific plans.