Baiyue Cave Master

Ouyang Yuanfang saw that Wang Yuanchao was very serious at this time, and she was also very optimistic about the special rice.

So her mind was working very fast at this moment. After quickly sorting out the thoughts, Ouyang Yuanfang said:

"Mr. Wang, premium rice is such a good product, we definitely can't go for the mass market, we can only go for the high-end route.

If we position such a good product as a mass product,

Not only does it have to compete with countless brands of rice on the market, but it also has no way to maximize profits. Once the product positioning is not accurate, the loss to the company is real.

Because the rice in the market now is only 3-5 cents per pound,

If premium rice starts out as Greater China,

Even if you can gain a foothold in the market and stand out by relying on product quality, you cannot set the price too high.

If the price is too different from other rice on the market and the market acceptance is insufficient, the promotion of the product will be hindered.

After all, in any mass market, cheapness is the mainstream, even if the quality of premium rice is very good.

The price is too high, which is a fatal flaw. Otherwise, there would not be a large-scale phenomenon of bad money driving out good money in the market.

It's all because of the price.

So I think since the company has a high-quality product like premium rice, product positioning is very critical.”

Wang Yuanchao listened carefully to Ouyang Yuanfang's suggestions. Although he was not impressed yet, he understood and agreed with the logic behind what Ouyang Yuanfang said. So he smiled and nodded, motioning Ouyang Yuanfang to continue.

"Mr. Wang, if I were the general manager of the company,

The first thing to solve is brand positioning, brand image design, brand story, product packaging design, as well as communication and promotion.

Mr. Wang, human beings are the most intelligent creatures in the world. They yearn for a better life from the moment they are born.

We can spread the premium rice from the upper class to the middle class through brand packaging, targeted marketing, cold calling, door-to-door delivery, and word-of-mouth communication, so that the rich and powerful elite will be proud to eat our company's premium rice every day.

We only need to occupy the rice market of these two classes and obtain high profits through the brand effect of high-end brands.

This can bring much higher profits than competing in the mass Chinese market.

Moreover, once our products were positioned to target the high-end market from the beginning and became a luxury brand of rice in the world,

Then not only will our products make more money, but our brand value will also be very valuable. With the development of the world economy, it will bring huge brand added value and make our products more popular.

After Wang Yuanchao listened carefully to Ouyang Yuanfang's suggestions, he thought about it carefully.

Wang Yuanchao naturally knew that Ouyang Yuanfang had only given a general idea. Ouyang Yuanfang had talked a lot about the specific operational details and execution procedures, but he didn't say a word.

On the contrary, this made Wang Yuanchao more interested in Ouyang Yuanfang.

Because Wang Yuanchao was a veteran in the workplace in his previous life, the newbies in the workplace would think that they have good ideas and that they are capable.

In front of the superior or during an interview, they talk freely, thinking that they can impress others, become a big hit, achieve great success, attract the attention of the leader, and gain both wealth and beauty.

Wang Yuanchao knew that this was all nonsense. There were no stupid people who could be leaders and bosses, because stupid people would have been eliminated from the market long ago.

The two sides communicated for the first time, and just talked about the general idea and the specific operation process.

Then, once your leaders and bosses have figured out the specific operating procedures, your value will drop significantly, and it will be the same whether you are there or not.

An idea is just that, an idea. When the leaders and the boss know about it and think it is feasible, they can use capital to trial and error and just use it. In the business world, what ultimately matters is capital and execution.

In his previous life, when Wang Yuanchao was young, he also thought that he was very capable and awesome, that the company couldn’t do without him, and that he was unique.

But society has taught Wang Yuanchao that platforms and capital are far more important than so-called abilities.

No matter how strong your abilities are, if you don't have a suitable platform to display them, you will have no choice but to live a frustrated life, and your self-proclaimed abilities will be meaningless.

After thinking about it, Wang Yuanchao felt that Ouyang Yuanfang's thoughts were very close to his own.

Originally, Wang Yuanchao had no intention of finding a general manager who met his requirements in this era.

After all, although Wang Yuanchao had never been a boss or a senior official in his previous life, he still knew what a boss or a senior official should do.

How should product positioning and marketing be done? Even if you have never eaten pork, you have seen pigs run.

Naturally, I look down upon the operational ideas of this group of elites of this era whom I interviewed all day today.

But fate is so interesting sometimes. When you are ready to lower your expectations,

As a result, someone who suits my taste came to me.

So Wang Yuanchao stopped pushing me and said:

"Ms. Ouyang, let me tell you what time it is.

First, the premium rice you are eating now was obtained from a privileged channel.

I can guarantee that in Hong Kong and in the whole of East Asia, this kind of premium rice is unique and you will never find such a product anywhere else.

Second, I acquired a piece of land next to the Tsim Sha Tsui freight terminal and planned to build a warehousing center as a storage base for the company's products.

Third, my company was registered not long ago.

We have just rented an office building in the Chinese Bank in Central. The entire company consists of me and another financial director.

If you are willing to come to our company, then we can help you with everything from the company's organizational structure, personnel recruitment, to the design and construction of the storage center.

The company's product brand positioning, brand packaging, product marketing and promotion, etc.

We all need to build it from scratch together.”

Ouyang Yuanfang listened to Wang Yuanchao talking about the company's situation. The more she listened, the brighter her eyes became, and her interest grew.

"But one thing is that the company is well-funded and has enough capital for us to make mistakes, so when you come, you can start working aggressively.

Ms. Ouyang, through our discussion just now, I personally agree with your work ideas.

I particularly agree with the product positioning and brand packaging.

Now I solemnly invite you to join my company and participate in this great cause, what do you think? "

Ouyang Yuanfang looked at Wang Yuanchao who was full of sincerity. Through the previous communication, she also knew that the company had not yet started, but it had already acquired a piece of land next to the Tsim Sha Tsui Pier.

And considering the mansion he is currently in, he naturally has no doubt about Wang Yuanchao's strength.

They are just workers. It’s one thing to make empty promises, but Ouyang Yuanfang has a big family to support. She can’t just agree to join without any promises, right?

"