Rebirth 78 was replaced by a husband, the cold educated youth pulled the curtains every day

With the sales station officially opened for business.

All the salesmen in the station also started their official work.

Lu Ye not only printed business cards for everyone, but also printed some refrigerator flyers.

They were distributed to everyone.

"Let's start moving according to the areas planned for you in advance."

"Yes!"

Everyone responded in unison, and then dispersed with laughter.

Each person took materials and flyers about refrigerators and went to the companies, factories, and even government agencies they were going to visit.

In this age of information blockade, the most prominent word in running a business is "running".

Only by running more will you have more opportunities.

Su Yunjie also carried a briefcase and followed everyone out of the sales station door.

He searched with his eyes and soon found Zhou Yan.

Then he quickly chased after him.

"Zhou Yan, I'm going to Binxi, what about you?"

"I'm going to the feed factory." Zhou Yan responded softly.

"The feed factory is also in Binxi. We are going there on the same way. Let's go together." Su Yunjie said to him with surprise.

Zhou Yan rolled her eyes at Su Yunjie.

She felt that this guy was a little too outgoing. Ever since he came to the sales station, he always came close to her and tried to find something to talk about even if he had nothing to say.

"Haha... the bus stop is in front, and I happen to have some change." Despite being treated coldly, Su Yunjie still had a smile on his face.

After everyone had left, Lu Ye returned to his office and picked up his briefcase.

"Mingzhu, go to the telecommunications bureau and ask them to install two telephone lines for us. This matter must be done as soon as possible. It is too inconvenient without a telephone." Lu Ye reminded Li Mingzhu.

According to the phone call, it was not because Lu Ye had been delaying the process, but because their business license had not yet been obtained.

At this time, the telecommunications bureau still doesn't install telephones for individuals.

Without a license, the telecommunications bureau will not accept their application.

"Okay, I'll go there later." Li Mingzhu also knew that this matter was urgent.

Lu Ye stuffed two packs of Phoenix cigarettes into his briefcase, and also put a few loose packets and some cash in it.

Then he pulled the chain, stood up and walked outside.

"Brother Lu, where are you going?"

"I'm going to the radio station."

The aroma of wine is also afraid of deep alleys.

Even if he has a lot of good stuff, it’s useless if no one knows about it.

"Why are you going to the radio station?" Li Mingzhu asked in confusion.

"Of course we have to advertise. Otherwise, with only a dozen of us running the show, we don't know how long it will take to sell these 1000 refrigerators."

Hearing this, Li Mingzhu asked:

"Didn't you say that the factory leaders all have wealthy families and are the target customers for this refrigerator?"

"Yeah, but you can't put all your eggs in one basket."

"I had two purposes in mind when I asked everyone to go door-to-door to sell our products to various factories this time."

"First, it's to give everyone courage. Sales is not for everyone. Even if you practice a hundred times at home, you won't improve as quickly as if you were in real life once."

"The second purpose is to give everyone a preliminary understanding of the major factories and lay a foundation for them to build their own resource networks in the future."

"This refrigerator can only last for a month at most, but what happens after a month?"

"At that time, everyone will need to truly demonstrate their value and find sources of goods for the sales station, so that it can continue for a long time."

Lu Ye’s words made Li Mingzhi think deeply.

"I go first."

Lu Ye left the sales station carrying his briefcase.

79 can be regarded as the first year of advertising in New China.

During this year, my country's advertising business began to flourish.

Starting from New Year's Day, Shanghai TV Station took the lead and broadcast a 1 minute and 30 second advertisement for Shengui Yangrong Wine. Since then, radio advertisements and newspaper advertisements have broken the shackles and started the advertising business.

Lu Ye went all the way to Binjiang Radio Station and found the director of the station.

At this time, Binjiang Radio Station had not yet established a dedicated advertising business department.

There are not many companies coming to discuss advertising business, so this part of the business is temporarily handled by the radio station director.

Lu Ye knocked on the door.

Dangdangdang...

"Come in."

Seeing a strange young man enter the room, Jiang Wanli then asked, "Who are you?"

"Hello Director Jiang, I'm Lu Ye, the manager of the Zhongcheng Sales Station." Lu Ye closed the door again and walked to Jiang Wanli's desk.

Although I don’t know what kind of unit Zhongcheng Sales Station is.

But Jiang Wanli still stood up politely and extended his right hand.

"Hello, what can I do for you?"

“I’m here to place an ad.”

Oh?

Jiang Wanli looked Lu Ye up and down, and felt that the man in front of him was too young.

After shaking hands, Jiang Wanli said softly, "Please sit down. Let's sit down and talk slowly."

"Director Jiang, I'm here this time on behalf of our Zhongcheng Sales Station. I'd like to place an advertisement on our radio station."

The current advertising business is not standardized and not segmented.

There is no clear charging standard for radio stations to accept advertisements.

Many times, the advertising fees are negotiated based on the broadcast time period, broadcast duration and broadcast frequency.

"We welcome advertising, but I'm not sure how much you know about our advertising fees."

"Let me briefly explain to you that our radio station's advertising is divided into morning, noon, and evening prime time."

"Prices vary depending on time periods, and also depend on the length of your ad. Generally, 10 seconds is a billing period, and the longer the time, the higher the fee. Also, there's the number of repetitions. A 10-second ad, three times in ten minutes is the minimum standard. If you exceed this frequency, you'll need to pay extra."

Jiang Wanli told Lu Ye a series of temporary advertising fee standards for the radio station.

Lu Ye thought about it carefully in his mind.

Binjiang Radio still has a considerable user base, especially between 6pm and 8pm, which is the peak time for listening to the radio.

This is also one of the important reasons why he finally decided to do radio advertising after weighing the pros and cons these days.

"Um......"

"We plan to start at 6pm and release it every 10 minutes until 8pm."

"Our ads aren't long. They're just announcements, about three or four sentences long. If read by a radio host, they generally won't take more than 10 seconds."

"Also, we plan to start the campaign tomorrow and continue for five days."

Jiang Wanli listened to Lu Ye's words, picked up a pen, and did some simple calculations on paper.

He kept repeating to himself: "10 minutes apart, one hour apart, that's 3 rounds, two hours apart, that's 6 rounds, each round should not exceed 10 seconds, for 5 consecutive days..."

After recording these, Jiang Wanli took another look at the station's program schedule.

"Your delivery time is fine."

"But if you want a radio host to report for you, you'll have to pay extra."

"Okay." Lu Ye nodded in agreement.

······

The two discussed it.

The radio advertisement was finally finalized at a fixed price of 800 yuan.

Compared with the TV advertising fees of several thousand or even tens of thousands, this price is not low, but it is the most suitable advertisement that Lu Ye can place at the moment.

Lu Ye signed the agreement with some pain, hoping that this advertisement could achieve the desired effect.

Put away the signed agreement.

Jiang Wanli looked at Lu Ye and said with a smile:

"You're quite efficient, young man. Many people from factories come to me to discuss advertising. After they finish negotiating the price, they either report to their superiors or go back to a meeting to discuss it."

"You're the first person I've ever met who signed a contract after completing a negotiation."

Lu Ye smiled.

Other people's factories are either state-owned enterprises or large collectives, so getting things done is of course a hassle.

Although his Zhongcheng Sales Station is also a collective organization, he is the one who has the final say, so there is naturally no need for so much trouble.

Lu Ye took out paper and pen and started writing on the spot.