Double evil in the business district
Chapter 188: A New Enemy Appears, Trapped
Xiao Yue held the phone, her fingertips turning white.
The text message "Long time no see" was like a thorn in her heart, making her feel uneasy.
Her intuition told her that this was no coincidence.
She quickly replied: "Who are you?" But the other party did not respond.
The next day, Xiao Yue told Shen Ting about the text message.
Shen Ting frowned slightly and said in a deep voice, "It seems that someone is secretly targeting you." He arranged for people to investigate the background of the new competitor and the source of this mysterious text message.
The results of the investigation came out quickly. The new competitor was called "Kail Technology". It has been deeply involved in the local market for many years and has a huge customer base and resource advantages. Its president is low-key and rarely appears in public.
Kyle Technology's product line covers a wide range, almost covering the entire market from low-end to mid-end, and its prices are extremely competitive. This is the biggest threat that Xiao is currently facing.
Seeing this information, Xiao Yue felt a huge pressure.
But she was not intimidated by the other party's advantage.
Xiao Yue calmly analyzed the market and found that although Kyle Technology had an advantage in the mid- and low-end markets, it had shortcomings in the high-end product field.
Their high-end product lines have been launched for a short time, their technological accumulation is insufficient, and their market share is relatively small.
This is a breakthrough.
Xiao Yue acted decisively and adjusted Xiao's enterprise's marketing strategy, focusing on the promotion of high-end products.
She personally led a team to visit local high-end customers, demonstrated the advantages of Xiao's products, and provided better after-sales service.
At the same time, she also actively cooperated with local governments and chambers of commerce to enhance the brand image of Xiao's enterprises.
This strategy quickly took effect, and Xiao's high-end products gradually opened up the market and seized a portion of Kyle Technology's market share.
Xiao Yue's decisiveness and courage won praise from local government officials and partners.
At a business dinner, Tom praised Xiao Yue highly: "Ms. Xiao, your business acumen and execution ability are admirable." Consultant Li on the side had a gloomy face. He wanted to take this opportunity to show off in front of Tom, but Xiao Yue stole the limelight, and he felt even more unwilling.
David was furious as he watched the rise of the Xiao family.
He originally thought that the new competitor could completely defeat Xiao's company, but he didn't expect that Xiao Yue would find another way and gain a firm foothold in the high-end market.
He said to his assistant gloomily: "It seems that we have to take tougher measures..."
Xiao Yue rubbed her brows. A day of negotiations made her a little tired.
She picked up the mineral water on the table and just as she unscrewed the cap, she heard Shen Ting say, "I think we can still..." Shen Ting's slender fingers tapped the table lightly, and his steady voice sounded in Xiao Yue's ears: "I think we can use this opportunity to further consolidate our relationship with Zhou Huaqiao. He is well versed in the local market and has extensive connections. He can become a strong partner of ours." Xiao Yue looked at his focused eyes, his sharp profile looked even more handsome under the light, and a warm feeling surged in her heart.
She leaned gently on his shoulder and whispered, "Ting, it's great to have you here." Shen Ting put his arm around her shoulders and kissed her on the forehead, "Let's face this together."
Xiao Yue and Tom worked together to hold a high-end product exhibition, inviting local political and business celebrities and many high-end customers.
At the exhibition, Xiao's high-end products attracted the attention of many customers with their exquisite craftsmanship and excellent performance.
Orders came in one after another, and Xiao Yue showed a confident smile on his face.
David saw all of this, and his confident look was gradually replaced by anxiety.
He didn't expect Xiao Yue's counterattack to be so quick and effective, and his share of the high-end market was gradually being eroded.
Consultant Li stood aside, his face ashen.
He wanted to take this opportunity to regain Xiao Yue's attention, but he didn't expect that Xiao Yue ignored him at all, and instead relied more on Shen Ting.
He clenched his fists, his heart filled with jealousy and resentment.
Zhou Huaqiao praised Xiao's products at the exhibition and expressed his willingness to carry out deeper cooperation with Xiao on the spot.
His support has undoubtedly given Xiao’s company a boost in its development in the local market.
After the exhibition, Xiao Yue and Shen Ting returned to the hotel.
The two stood hugging each other, looking at the brilliant night view outside the window.
Xiao Yue said softly, "It seems that our strategy has worked." Shen Ting shook his head, his expression solemn: "Don't be too happy too soon, David will not give up easily." At this moment, Shen Ting's cell phone rang. After he answered the call, his face suddenly changed: "What did you say? They...they actually..."
Shen Ting hung up the phone, his face turned pale and a cold light flashed in his eyes.
"They actually maliciously spread rumors, saying that our products have quality problems!" Xiao Yue's heart tightened. She knew that this was a common trick used by competitors, but she didn't expect David to be so despicable.
David's price-cutting strategy came swiftly and fiercely.
Kyle Technology has significantly reduced prices on almost all its product lines, some even below cost price.
This undoubtedly had a huge impact on Xiao's enterprise. Many customers began to waver, and some originally signed orders were at risk of cancellation.
Faced with this sudden price war, Xiao Yue did not panic.
She knew very well that blindly following the price cuts would only result in a lose-lose situation.
After careful consideration, she decided to take a different approach.
Xiao Yue quickly adjusted his strategy and launched combination packages and value-added services.
Customers who purchase Xiao's high-end products can not only enjoy more favorable prices, but also receive additional technical support and customized services.
At the same time, Xiao Yue also increased its publicity efforts, emphasizing the quality and after-sales guarantee of Xiao's products to offset the impact of competitors' malicious spread of rumors.
The strategy quickly worked.
After comparison, customers found that although Kaier Technology's products were cheaper, Xiao's Enterprise's combination packages and value-added services were more attractive.
Moreover, Xiao's enterprise has a better brand image and reputation, and its product quality is more guaranteed.
In the end, more and more customers chose to continue cooperating with Xiao Enterprise, and Kyle Technology's price reduction strategy backfired, resulting in heavy losses.
David's face was so gloomy that water seemed to drip out of it. He didn't expect Xiao Yue's counterattack to be so quick and effective.
Just when Xiao Yue thought the crisis was over, she received a call from the domestic headquarters.
On the other end of the phone, the chairman's assistant informed her in a serious tone: "Ms. Xiao, the chairman requires you to return to the country immediately to attend an important meeting. The plane ticket has been booked for you, please arrange your itinerary as soon as possible." Xiao Yue's heart sank suddenly, and an ominous premonition came to her mind.
She vaguely felt that this meeting would have a profound impact on her and Xiao's company's overseas strategy.
"I understand." There was no emotion in Xiao Yue's voice, but her hand holding the phone was trembling slightly.
Shen Ting looked at her, a trace of worry flashed in his eyes: "What's wrong?" Xiao Yue took a deep breath and tried to keep herself calm: "Headquarters asked me to return to China immediately to attend an important meeting..." She paused, with a hint of uneasiness in her tone, "...about the future development direction of overseas markets." Shen Ting reached out and held her hand, giving her silent support.
At this time, Xiao Yue's cell phone rang again, and an unfamiliar number appeared on the screen.
She hesitated for a moment, but still answered the phone.
"Xiao Yue," a low and hoarse voice came from the other end of the phone, "Long time no see..." Xiao Yue's pupils suddenly contracted, and the phone in his hand almost slipped.
She suddenly raised her head, looked at Shen Ting, and said word by word: "It's him... He's back..."
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