Double evil in the business district

Chapter 136 New Product Promotion and Grand Plan

Shen Ting's eyes flickered, and his grip on Xiao Yue's hand tightened unconsciously...

He avoided Xiao Yue's inquiring gaze and said lightly: "You think too much, I'm just happy for you." Xiao Yue withdrew his gaze doubtfully, but still felt uneasy in his heart.

She was delighted by the success of the new product, but the huge amount of money required for large-scale promotion was like a mountain pressing on her heart, making her breathless.

The initial funding gap was filled with great difficulty. If funding problems arise again, the consequences will be unimaginable.

She rubbed her eyebrows, a trace of sadness gathered between her brows.

"What's wrong?" Shen Ting asked with concern, handing her a cup of warm milk.

Xiao Yue took the milk but didn't drink it. He just sighed softly, "I'm thinking about promotion. Although the initial market feedback is good, it will require a lot of capital investment to truly open up the market..."

Shen Ting sat down beside her, put his arm around her shoulders, and said in a gentle voice, "Don't worry, I'll find a way to get the funding."

Xiao Yue looked up at him, a glimmer of hope in her eyes, but it quickly dimmed. "The last funding gap has already cost you a lot of trouble, this time..."

"This time is different." Shen Ting interrupted her, his tone firm, "The market prospects of the new product are very good."

Although Shen Ting was full of confidence, Xiao Yue still couldn't completely let go of his worry.

She knows very well that the business world is like a battlefield, changing rapidly, and problems in any link may lead to a complete loss.

She dove into market research data, trying to find a more reliable path for promotion.

As the days passed, Xiao Yue devoted almost all of his time and energy to promoting new products.

She carefully analyzed market data and keenly discovered several market areas with huge potential but have not yet been fully tapped.

The consumer groups in these areas are highly consistent with the target users of Xiao’s new products, and the competition is relatively small, making them an excellent breakthrough point.

She developed a precise promotion strategy, concentrating limited funds on these areas, and combined multiple online and offline promotion methods to maximize promotion efficiency and save a lot of unnecessary promotion costs.

When Xiao Yue presented this promotion plan to Shen Ting, a hint of appreciation flashed in his eyes.

He had to admit that Xiao Yue's business acumen and execution ability far exceeded his imagination.

"Yue, you did a great job." Shen Ting praised sincerely, with admiration in his eyes.

Xiao Yue smiled faintly, but there was not much joy in his heart.

Although the new promotion strategy can save costs and improve efficiency, its ultimate success depends on market feedback.

"I hope everything goes well." She whispered, looking out the window. Night had fallen and the city lights were bright, just like her mood at the moment, full of anticipation and anxiety.

Shen Ting looked at her slightly tired profile and felt a surge of heartache in his heart.

He reached out his hand, gently stroked her hair, and said softly, "Don't worry, everything will be fine."

Xiao Yue turned to look at him, with a hint of gratitude and dependence in her eyes.

Just then, Shen Ting's cell phone suddenly rang.

He glanced at the caller ID and his expression changed slightly...

He stood up, walked to the window, answered the phone, and said in a low voice, "What's the matter?" A hurried voice came from the other end of the phone: "Mr. Shen, something happened..."

After Xiao's new products were promoted in new market areas, they quickly ignited consumers' enthusiasm like a spark that set the field ablaze.

The order volume continued to surge, the production line was running at full capacity, and the entire company was jubilant.

Xiao Yue's strategy was a great success. Her previous anxiety disappeared, replaced by a full sense of accomplishment.

She runs between the company, factory and market every day, coordinating various links such as production, sales and promotion to ensure the smooth supply of new products.

Although it is hard work, she enjoys it and is full of energy.

Shen Ting looked at Xiao Yue, who was busy and confident, and felt both relieved and distressed.

He knew how much effort Xiao Yue had put into the success of the new product, and he also understood how much pressure she was under.

He supported her silently, solved her worries, and allowed her to devote herself to her work.

On a sunny afternoon, Shen Ting prepared a romantic afternoon tea for Xiao Yue.

Exquisite snacks, fragrant flower tea, melodious music, everything seems so warm and beautiful.

Xiao Yue put down the work at hand and came to the little world that Shen Ting had prepared for her. Her tired body and mind were instantly relaxed.

"Thank you for your hard work." Shen Ting looked at her gently, his eyes full of pity.

Xiao Yue smiled sweetly and shook her head: "It's not hard. Seeing that the new product is so popular, all the efforts are worth it."

Shen Ting picked up a cup of flower tea and handed it to her: "I know you are very strong, but you also need to make sure to rest."

Xiao Yue took the teacup, took a sip, felt the fragrance of tea filling his mouth, and his heart was filled with sweetness.

She looked up at Shen Ting, her eyes full of gratitude and love.

The two of them quietly enjoyed this rare peaceful time, as if they were the only ones left in the world.

However, good times are always short-lived.

At this moment, Assistant Wu came over hurriedly, with a hint of anxiety on his face...

She walked over to Xiao Yue and whispered, "Boss Xiao, there's news from the marketing department..."

Assistant Wu approached Xiao Yue and said hurriedly, "Mr. Xiao, there's news from the marketing department that competitors have suddenly slashed their prices and are taking away our market share!" The sweet atmosphere was instantly broken, and Xiao Yue's expression suddenly changed.

Shen Ting's brows were furrowed, and a cold light flashed in his eyes.

Xiao Yue put down his teacup and immediately stood up. His tone was calm. "How much has the price been reduced? Which areas are affected?" Assistant Wu quickly reported, "The price reduction is as much as 30%, and it's currently concentrated in City C and City D. These two cities are new markets for us, and consumers are more price-sensitive."

Xiao Yue quickly thought about the response strategy. She knew very well that if she could not respond in a timely and effective manner, all her previous efforts would be wasted.

"Notify the marketing department to immediately collect sales data and consumer feedback from competing products after price cuts," Xiao Yue decisively ordered. "Also, contact all suppliers and hold an emergency meeting tonight."

Shen Ting walked to Xiao Yue, held her hand, and gave her silent support.

He knew that what Xiao Yue needed at this moment was calmness and decisiveness, not comfort and pity.

That night, Xiao Yue negotiated with suppliers in the conference room for three hours.

She used reason and emotional appeals, and ultimately persuaded most suppliers to lower their prices.

"Everyone," Xiao Yue looked around at everyone, his tone firm, "I know it's not easy to get everyone to reduce costs this time, but we are a community, and we all understand the principle of 'lips and teeth'. Only if we unite together can we overcome this difficulty and win the ultimate victory!"

The suppliers were moved by Xiao Yue's sincerity and determination, and expressed their willingness to stand with Xiao.

After solving the cost problem, Xiao Yue immediately began to formulate a new marketing strategy.

She decided not to engage in a price war with her competitors, but to find a different approach and increase the value of her products.

She quickly launched a series of value-added services, including extended warranty, free on-site installation, exquisite gifts, etc., so that consumers can feel that Xiao's new products are much more cost-effective than competitors' products.

At the same time, Xiao Yue has increased its online and offline publicity efforts to highlight the quality and service advantages of Xiao's new products and further enhance the brand image.

Xiao Yue's strategy quickly took effect. The sales of Xiao's new products increased instead of decreased, and the market share expanded steadily.

The competitor's low-price strategy not only failed to work, but also damaged its own brand image.

Seeing the frequent good news, Xiao Yue did not let down his guard.

She knew that the business world was like a battlefield, where competition was endless.

The opponents will not give up easily and they will definitely come back.

She sat at her desk, carefully analyzing market data, pondering the tactics her competitors might take next, and also plotting strategies to further expand her new product's market share...

It was late at night, and the lights in Xiao Yue's office were still on.

She rubbed her aching temples, picked up her phone and dialed a number...

"Hey, help me check..." She paused and said in a low voice, "Headhunter Chen's recent movements..."

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