Quick Wear: Reversing Life

The premiere of "The Hunt for Winter" was very successful, but the box office on the first day was somewhat dismal.

There are many movies directed by famous directors and stars released during the Christmas season. In comparison, the works directed by new directors and new actors receive very little attention.

Although You Yue firmly believes that good wine needs no bush, in the age of traffic, even pearls will be lost without some marketing. She spent the last bit of money on marketing, and several of the leading actors also paid out of their own pockets for promotion, but it didn't make much of a splash.

In the end, it was Liu Xinyan who comforted her, saying that the quality of a work does not necessarily depend on box office performance.

Deep down, You Yue certainly still hopes that the box office will be a big hit. After all, only if she becomes famous will more investors be willing to invest in her to make movies, and the leading actors will have the opportunity to enter the public eye.

Facts have proved that a person’s fame depends on metaphysics, while a work’s fame depends on real ability.

In the middle of the night, the hot search for "Year of Hunting Winter" suddenly jumped to the top. It turned out that someone complained that this movie had very few schedules and the time slots were also very ordinary.

Netizens left messages below.

Those who don't understand the meaning of "Zhe Er Gen" are in trouble: I'm a regular fan, and simply didn't want to watch a romance movie on Christmas, so I randomly picked one with a friend, and it turned out to be great! Who knows how good the couples in it are! ]

[Maomao: I don't know the director. I heard he's a newcomer? And why are there so many late-night shows...]

[I want to be as thin as a stick: I look so good! Who knows! Why isn't anyone promoting it?!]

[I want to eat pork jerky: I've never heard of the director or the lead actor. Are they new?]

[Chen Jingyu, my wife: Xiaoliu is so handsome! Netizens have one minute to figure out who the lead actor is! I'm going to be so upset!]

[Meitai: I feel it’s just average... I can only say that all domestic desert films are just average.]

[What's the matter?: The above person is really tasteless. This new director and actor is already off to a hellish start. Compared with the bloody romance movies released at the same time, it's not much better.]

[Travel Zebra: No criticism or praise, at least I think the movie ticket was worth it.]

Mr. Chen: The subject matter is quite novel, and the actors' acting is excellent [thumbs-up]. The future is promising.

When the post topped the trending searches, Liu Xinyan was already fast asleep, while You Yue, a night owl, was still in the study, receiving one call after another.

The reputation of "Year of Hunting Winter" has gradually increased. Some theaters have adjusted their schedules and added a few time slots. The box office has also increased like a blowout, increasing by millions every day.

...

"Year of Hunting Winter" is really popular, and check-in recommendations have appeared on Weibo and short video software.

You Yue also kept up with the latest news, immediately having the editors compile a set of behind-the-scenes footage and posting it on the official account. The Weibo followers of the main actors were also increasing daily.

In order to boost box office sales, a lucky draw is held on Weibo every month when the box office exceeds 10 million.

You Yue also posted several sets of landscape photos taken in the northwest desert on her Weibo account, which were forwarded by local tourism officials and directly boosted the tourism industry.

Liu Xinyan never thought that "Year of Hunting Winter" was actually a product of long-term accumulation and has become a hot topic in recent days.

The final box office exceeded 2 million!

Although 2 million is not considered high among the movies released during the same period, and even a comedy romance released on Christmas Day sold 1 million on the same day, the performance of "Year of Hunting Winter" can even be considered mediocre.

However, with a cost of less than 2 million yuan, and presented by new directors and new actors, it is still a very good result that the work can finally achieve a box office revenue of million yuan.

Several leading actors posted thank-you videos on social media platforms. You Yue also specially thanked the investor Liu Xinyan in the video. Some of the good plot settings in the movie were suggestions from Liu Xinyan.

Although no names were mentioned, many netizens found the financial sponsor in the behind-the-scenes footage, who You Yue mentioned as "often bringing delicious food to visit the set."

Some smart netizens discovered that this wealthy sister is the same young mother who became popular some time ago because of her equestrian competition video in a parent-child activity!

There were even some old wedding media photos from seventeen years ago that Holmes had found out from somewhere, which revealed Liu Xinyan's identity.

[Tian Qing Se Deng Yan Yu: Madam, Chairman RD, you understand the value of this, right?]

[The wind blows the young man's hair: The chairman's wife is so young? This world is really a giant foreign novel.]

[An understanding person: The chairman is also very young~ [Picture][Picture], interview photos from 2011 and last year, haven't changed at all~]

[Miss Yang gets rich quick: WC! The CEO must be eating so well! Who understands Jinzhu's amazing figure, even the blurry footage in this video can't hide it!]

[Babaji eats it all in one gulp: The woman eats well too. The costume designer can tell at a glance how good her figure is beneath the suit. Hehe]

Whoever wants to write this paper can write it: No, no one has noticed how amazing this JZ sister's equestrian videos are? She's worthy of being called a professional athlete!

[For those looking to upgrade from a junior college to a university, watch Squirrel College: I'm from the grasslands, but after watching the video, I feel like I'm a very capable wild rider.]

Seeing that Liu Xinyan was about to become a hot topic, Ruida’s public relations department smelled the scent and immediately intervened to add fuel to the heat.

But even Ruida’s employees participated in the internal discussion. After all, Liu Xinyan rarely appeared in public before this, and she rarely even went to Ruida.

However, Cheng Yu didn't know about this. He didn't have a Weibo account, and Zhang Xian wouldn't have the time to report such trivial matters to him.

As the year was coming to an end, Cheng Yu was busy with year-end affairs. Zhang Xian handed the freshly printed report to Cheng Yu's desk and reminded his boss that his wedding anniversary was in five days.

Because their wedding anniversaries usually fell at the end of the year, Zhang Xian would deliver gifts on Cheng Yu's behalf. During the busiest years, when Cheng Yu was often overseas, Zhang Xian would buy gifts for him and send them back to China.

Most of the gifts were clothing items such as shoes and bags, and some of them Cheng Yu might not even know were anniversary gifts from him.

My phone suddenly vibrated. It was a message from Cheng Hao. They had already gone to Finland and had successfully chased the aurora after a few days.

Cheng Yu took a look and put down his phone, then picked up the report: "Cancel the event that night and book a restaurant."

"There is a charity dinner for Chengfang on the evening of the 7th, and you have to attend."

This is a regular annual program. As one of the charity members of Chengfang, Ruida donates a large sum of money every year for charity funds.

As the largest charitable foundation in China, Chengfang invites celebrities from all walks of life to attend its dinner at the end of each year, which can be regarded as a huge social banquet.

In the past, it was Cheng Yu’s father who attended, but now it is Cheng Yu alone.

"Is there a flow chart?" Cheng Yu pinched his eyebrows.

Cheng Fang's banquet couldn't be turned down. This year's chairman of the foundation was the grandson of the old chairman, so he had to give the old chairman some respect. But Liu Xinyan...from the tone she gave me last time, I felt like I couldn't just give her a perfunctory response this time.

Zhang Xian immediately pulled up the banquet schedule. "There will be a small auction that evening, and all proceeds will be donated to mountainous areas. Former President Zhu Fengyi will be offering a Qing Dynasty folk painting of the Avatamsaka Sutra as support. The starting price is 10 yuan."

The value of folk paintings is not very high, after all, the complete imperial version is on display in the Palace Museum.

"Hongfu Jewelry will offer a set of jade jewelry worth 33 yuan."

Liu Xinyan probably wouldn't be interested in the jadeite worth 43 yuan, but this kind of charity auction would not auction particularly expensive items. After all, it is essentially a public welfare project, and everyone has money to contribute. What's more, not all the people who come are businessmen, there are also celebrities, politicians, etc.

"She might not like those things." Cheng Yu paused, "Does Poly have any nice jewelry?"

"It's all about calligraphy and painting lately." Zhang Xian paused, "I heard custom-made items are popular now. Madam, you should like unique designs."

-

Cheng Yu did not plan to bring his family to Cheng Fang's dinner party, and he had no habit of bringing female companions in previous years.

At the social event, Zhang Xian blocked another woman who approached him for Cheng Yu and took a glass of white wine from the waiter who was serving the wine.

There was only wine on the court, not a single glass of whiskey. Cheng Yu suppressed the impatience in his eyes and tugged at his tie.

The Cheng family has been allergic to grapes since the time of Grandpa Cheng. Therefore, when attending a banquet, if there is only wine served, the person in charge of Reda usually asks his assistant to serve the wine.

Therefore, as a veteran member of Ruida, Cheng Fang would provide additional alcohol and drinks for the Cheng family whenever they held a banquet. Cheng Yu liked to drink whiskey, so it was provided at the banquet in recent years.

Zhang Xian watches his nose and his heart, and he will only reach out to clink glasses with someone who comes to greet Cheng Yu.

At this time, Qi Xian, the president of Xiangrui Pharmaceutical, came over from not far away. Seeing the wine glass in Zhang Xian's hand, he understood what was going on. He smiled and took the initiative to clink glasses with the other party.

"Director Cheng, the young man just took over and is not familiar with the situation yet. Calm down, calm down..." Qi Xian said with a forced smile. He still hadn't forgotten about his daughter. It was a pity that he needed help from others now. The biotechnology under Ruida was a hot project and everyone wanted to get a piece of the pie.

"Mr. Qi, you're joking." Cheng Yu also curled the corners of his mouth and smiled back.

"Hey, Mr. Cheng, it's been a long time. I heard your business has been booming recently."

The person who spoke was a former business partner who was older than Cheng Yu.

"Director Cheng is still better than the rest of us. We are still maintaining our status quo, while Director Cheng Ruida is still at its peak—"

"Just kidding."

Cheng Yu nodded and continued talking. Zhang Xian, who was originally half a body length behind Cheng Yu, stepped forward and drank at the right time.

"Not only is Director Cheng good at what he does, but his wife is also a remarkable woman—" someone joined in the conversation. "People in the industry say that Mrs. Cheng has a Midas touch. Did Director Cheng teach her step by step at home? Hahaha."

Cheng Yu:?

Zhang Xian whispered, "Boss, the wife is here too, at nine o'clock."

Cheng Yu looked over and saw Liu Xinyan at first sight. She was wearing a white halter dress, leaning sideways and talking to someone with a smile on her face.

There were many people wearing white dresses, but the first thing that caught my eye was her because she was covered in eye-catching gold.

"I heard that the movie invested by Mrs. Cheng is very popular recently. My daughter is also talking about it." The man said with a smile.

"Not only that, I heard that Mrs. Cheng has also invested in some start-ups. Have you heard of one called Weida Semiconductor?"

"Is it the one that's been gaining momentum recently?"

"Yes, yes, that's right. Their company recently expanded, and at the conference, the founder even mentioned Mrs. Cheng as an investor whom they wanted to express their special thanks to."

"That's quite a sharp vision."

Cheng Yu no longer had the heart to listen to what was being talked about.

He caught a glimpse of Liu Xinyan turning around, revealing a large area of ​​smooth and white skin on her back. A golden chain hung down her spine, with a small golden ball at the end of the chain, swaying with her movements.

In the past, she loved to wear gold and silver jewelry, and some people always thought she was vulgar. Now, she still dresses as usual and still attracts everyone's attention, but the ridicule has turned into admiration and amazement.

Her long, silky black hair was tied up behind her head, revealing her smooth and full forehead.

She also wore gold bracelets on both wrists, inlaid with red gemstones. Her earrings were also pagoda-shaped, matching the bracelets, with hollowed-out craftsmanship and gemstones hanging underneath.

The ladies who attend the charity dinner all wear jewelry, some of which are expensive, but no one carries a pile of shiny gold.

But it just looks particularly beautiful. The light reflected by gold is different from that presented by jewelry. When she wears it, she looks glowing white.

Only then did Cheng Yu realize that there was a young boy next to her, who sometimes lowered his head and talked to her.

Cheng Yu didn't doubt his wife's behavior, but the scene he saw made him impatient.

"Excuse me." He gestured to the people around him and walked towards Liu Xinyan.

Liu Xinyan was chatting with a director with Wang Heng, one of the main actors in "Year of Hunting Winter". Wang Heng had just graduated from university this year and was the oldest of the four main actors.

You Yue liked him very much and thought he had the potential to become famous, so she brought him here to see the world.

Liu Xinyan wondered why only Wang Heng was taken care of. Although the other three were still studying, they should be planning to enter the entertainment industry in the future. There was nothing wrong in paving the way early.

You Yue didn't say much, just that Wang Heng's family background was not that simple. His family was from the south, and he didn't want to study finance, so he went to S City to study acting.

Probably there is a background.

Liu Xinyan understood. You Yue went to the bathroom, and Wang Heng followed Liu Xinyan. Fortunately, Wang Heng was quite obedient. He didn't talk much or ask questions, just followed Liu Xinyan's butt to eat some snacks.

"Xinyan."

Liu Xinyan turned around and saw Cheng Yu, and also saw Zhang Xian who was a step behind, holding a wine glass.