Rebirth of the Legend of the Female Chef

Su Yao's company is well-known in the international market, however, fierce business competition also follows.

An internationally renowned catering giant set its sights on Su Yao's market segment and, with its abundant capital and extensive resources, rapidly launched a large-scale market expansion.

"Su Yao, this giant is coming with great momentum. The products they launch are in direct competition with ours, and their prices are more advantageous." The market researcher said worriedly.

Su Yao looked at the report in her hand with a serious expression but a firm look in her eyes: "We can't just look at the price, we have to make breakthroughs in quality and innovation."

In order to meet the challenge, Su Yao decided to speed up the development of new products. She summoned the company's best chefs and R&D personnel to work day and night in the laboratory and kitchen.

"Everyone, work harder, we must come up with amazing new products." Su Yao encouraged the team.

However, during the research and development process, they encountered technical difficulties. A key ingredient could not achieve the desired taste and flavor during processing.

"Su Yao, this problem has been bothering us for a long time. If it cannot be solved, the launch of new products may be delayed." The R&D director said anxiously.

Su Yao personally participated in the experiment, tried various methods, and finally found inspiration from traditional craftsmanship and successfully solved the problem.

Just as they were about to launch a new product, their competitors took the lead by launching a series of similar products and seized the market advantage through large-scale advertising.

"Su Yao, their advertisements are everywhere, and our new products may be drowned out." The marketing manager said worriedly.

Su Yao decisively decided to increase marketing investment, not only placing advertisements in traditional media, but also using social media and internet celebrities for promotion.

“We want more people to know that our products are unique.”

At the same time, competitors also tried to poach Su Yao's core employees, tempting them with high salaries and better benefits.

"Su Yao, several important employees have wavered. What should we do?" the human resources manager said anxiously.

Su Yao had a frank communication with these employees, telling them about the company's development prospects and everyone's common dreams, and successfully retained most of the core talents.

At an international food exhibition, Su Yao and her competitor's booths were adjacent to each other. Both sides took out their signature products and started an invisible contest.

"Let's see whose product can attract more audiences." said the competitor provocatively.

Su Yao responded with a smile: "Let the market decide."

At the exhibition, Su Yao personally introduced the products to visitors and demonstrated the cooking process. Her enthusiasm and professionalism won praise from many audiences.

But competitors are not to be outdone and are attracting customers through various promotional activities.

As the exhibition progressed, the competition between the two sides entered a white-hot stage.

"Su Yao, our sales are comparable to theirs, and the last day is crucial." The sales manager said nervously.

Su Yao decided to launch a limited-time discount on the last day and invited an internationally renowned food critic to taste and review the products.

Food critics gave Suyao's products high praise, and the reviews quickly spread on social media, attracting more customers.

In the end, Su Yao's company achieved a slightly better result in this exhibition and won key market reputation.

However, competitors did not give up. They suppressed Su Yao's company in the supply chain, trying to raise the price of raw materials and restrict supply channels.

"Su Yao, there is a problem with our raw material supply. If it is not resolved in time, production will be affected." said the purchasing manager.

Su Yao immediately started negotiations with several suppliers and looked for new supply channels. After hard work, she resolved the supply chain crisis.

In this peak showdown, Su Yao relied on her firm belief, innovative spirit and teamwork to overcome difficulties time and time again, allowing the company to stand firm in the fierce market competition.