Reborn in 2014, getting rich from the World Cup

That afternoon.

Yang Zheng returned directly to Xingcheng.

In the past few days, Shen Yixin has also made the necessary adjustments to the company's equity structure to establish "Zhengrong Group".

Now the "family company" directly under Yang Zheng's name is still Zhengrong Holdings.

But Zhengrong Holdings no longer controls multiple companies.

There are now only two major companies under its name: Zhengrong Group and Zhengrong Investment.

Zhengrong Group is the focus of this adjustment of the shareholding structure.

Most of the companies under the original Zhengrong Holdings have been transferred to Zhengrong Group.

Including: Zhengrong Media, Yifu Wine, Mengchan, Ladeshuang, Yiman Men's Wear, Zhengrong Town Project, and Baichen Century Building.

These are all companies in which Zhengrong Group can directly dominate.

The only exception is Xingxing Food.

This is also the focus of Zhengrong Group's start-up.

We’ll talk about it later.

Zhengrong Investment is a pure investment company that holds only partial shares of other companies.

In fact, it is also a firewall company.

It currently owns shares in Huoduoduo, Shanyin, four major venture capital institutions, Ruipu, Longming Group, Yingbei Mengbao, and Dousha TV.

Anyway, the two companies have completely "divided" Zhengrong Holdings.

Only some of Yang Zheng’s real estate and car properties in various places, as well as Linfeng Street and Linfeng Mall, are still directly under Zhengrong Holdings.

In summary, the current situation of the three companies is:

Zhengrong Holdings is the leading company and wholly owns Zhengrong Group and Zhengrong Investment, as well as some of Yang Zheng's personal assets.

It is still a "family company".

Zhengrong Group takes the route of physical manufacturing, and its affiliated industries will be integrated and developed in a unified manner.

Zhengrong Investment takes the financial capital route and controls Yang Zheng’s shares in other companies.

It has replaced some of the functions of Zhengrong Holdings and also serves as a firewall company.

Make adjustments to the equity structure.

After that, it will naturally be time to truly integrate Zhengrong Group.

Zhang Qinglan has been busy these days.

The acquisition of six companies has been negotiated.

The products selected are all from companies that have cooperated with Zhengrong Media, and those with outstanding product quality.

They are not big brands.

The six companies spent a total of only 36.8 billion.

In addition to the existing Yifu Liquor, Mengchan, Ladeshuang and Yiman Men's Wear.

There are a total of 10 physical manufacturing industries.

Excluding Yifu Liquor, the total value is only about 10 billion yuan.

Obviously, it was far from what Yang Zheng expected.

Yang Zheng had already made plans for this - Xingxing Food.

That's right, he wanted to acquire Xingxing Food directly.

Xingxing Food is a food manufacturing company that mainly produces some snacks.

The scale is not small.

The supply chain, production chain, and R&D chain are also complete.

These are also the points that Yang Zheng values ​​most.

He doesn't care about things like brand value.

Then its 8 production bases and more than 20 processing plants are all in southern provinces.

Its sales channels are now mainly controlled by Zhengrong Media, Shanyin and Huoduoduo.

That is to say, it is in Yang Zheng's hands.

Furthermore, Yang Zheng already owns 25% of Xingxing Food’s shares.

All these conditions indicate that Xingxing Food is really suitable for Zhengrong Group.

It can be regarded as the cornerstone of Zhengrong Group’s food manufacturing industry and also the starting point of Zhengrong Group.

But... they don't want to sell it.

Zhang Qinglan has already talked with Wang Heng, the chairman of Xingxing Food, several times.

The other party has no intention of selling at all.

normal.

Xingxing Food was the first company to establish a stable cooperative relationship with Zhengrong Media.

It is also one of the first companies to reap the benefits of live streaming e-commerce.

At that time, Wang Heng, the chairman of Xingxing Food, directly approached Yang Zheng and wanted to exchange shares with Zhengrong Media, which was not very prominent at the time.

Moreover, the price Yang Zheng offered at that time was astronomical.

5% of the shares of Zhengrong Media, whose market valuation is less than 10 billion yuan, were exchanged for 25% of the shares of Xingxing Food, which is worth about 7 billion yuan.

Even so, Wang Heng gritted his teeth and agreed to the change.

Although Xingxing Food’s development was limited at the time and it urgently needed to open up new sales channels.

But we certainly cannot deny Wang Heng’s vision and courage.

In the past two years, Xingxing Food has focused on online sales.

On Huoduoduo and now Shanyin e-commerce, it can be called the "King of Snacks".

In terms of a single type of snack, there may be many that are far more famous and have sales volume than Xingxing Food.

But if we consider the entire snack category.

Xingxing Food ranks first with annual sales of 63 billion yuan.

Compared with the annual sales of 25 billion before the cooperation with Zhengrong Media, it has doubled 2.5 times!

Its market valuation has also soared from the original 70 billion to over 200 billion!

The increase is nearly 3 times!

Under such prospects.

How could Wang Heng be willing to sell Xingxing Food?

Yes, Xingxing Food’s success today is inseparable from Zhengrong Media, and even more so from Yang Zheng.

but!

Is there no credit for me?

You can't force me to buy or sell, right?

There are more MCN agencies now than just Zhengrong Media.

There are more e-commerce platforms than just Huoduoduo and Shanyin E-commerce.

With Xingxing Food’s current popularity and brand influence.

Who can’t I survive by cooperating with?

No wonder Wang Heng thought so.

Most people, if they were in his position, would definitely think so.

When your wings are strong enough, you can fly on your own.

Teach your apprentice to starve himself to death.

There are countless similar examples.

How many celebrity artists, after becoming famous, want to get rid of their agency as the first thing they do, thinking that the agency is sucking their blood?

Be grateful and repay the kindness, and remember the person who dug the well when you drink the water.

These become praiseworthy qualities precisely because they are... rare.

Moreover, Wang Heng is not someone who is ungrateful.

He had made a huge gamble himself.

It is indeed his own fault that Xingxing Food has achieved what it has today.

Therefore, Yang Zheng is not good at using any unconventional means.

We can only... talk slowly.

That night.

Yang Zheng called Wang Heng personally.

He originally wanted to meet Wang Heng to talk in person.

But Wang Heng obviously knew his purpose, and he made excuses, saying that his people were not in Xingcheng and he had no time to return to Xingcheng.

Yang Zheng had no choice but to talk to him on the phone.

Then Wang Heng also looked around and spoke vaguely.

The main theme is non-violent non-cooperation.

Seeing his attitude, Yang Zheng didn't say much.

After hanging up the phone.

Yang Zheng directly instructed Shen Yixin, "Find out the shareholding structure of Xingxing Food. We will start with the other shareholders."

He just couldn't believe that with tens of billions of cash flow, he couldn't acquire a company!

At most, there will be a slight premium.

What's more, he already owns 25% of Xingxing Food's shares.

As long as they acquire another 26%, they will be able to achieve absolute controlling stake of 51%.

He didn't even know what Wang Heng was arguing with him about!

If it weren't for the desire to stabilize the development of Xingxing Food and avoid too many problems after the acquisition.

He really wanted to let Wang Heng see what it meant to have the right to speak on the Internet!