Reborn in 2014, getting rich from the World Cup

Same as last year.

After breakfast, the family drove to their hometown to pay New Year's greetings.

The difference is that last year there were four people in the family, and this year there are five people in the family.

It can also be considered as a kind of "adding a new member to the family".

On the road.

Yang Zheng's cell phone rang.

It was Zheng Jiayi, general manager of Pengcheng Zhengrong Media, calling to wish everyone a happy new year.

This phone call also served as a reminder to Yang Zheng.

Except for some people he planned to visit to wish them a happy new year.

There are quite a few other people, and he should also call them to wish them a happy new year.

Like Liu Wenqi, Zhu Chengming and others.

There are also Chu Dong and Xing Cheng, some official personnel and second-generation people he knows.

Some relationships need to be maintained.

May not be useful.

But, it’s better to be prepared.

So, he couldn't stop.

Either I am calling others to wish them a happy new year, or I am receiving calls from others wishing them a happy new year.

He wasn't this busy last year.

Because at that time there was only Zhengrong Media.

Huoduoduo was just launched not long ago.

This year, Huoduoduo has become a half-trillion-dollar enterprise, and Shanyin is also of considerable scale.

Lian Zhengrong Media has opened four more branches.

I don’t know how many phone calls I receive from my employees alone.

He also made a lot more connections.

The end result is... the phone is out of battery.

Yang Zheng deliberately didn't charge.

Otherwise it really wouldn't stop.

It’s different from previous years when we had to have dinner at Grandma Wang Lian’s house.

This year, the "Three Brothers of the Yang Family" all returned directly to Huinan County after paying their New Year's greetings.

My uncle Yang Jiawang brought my grandmother Wang Lian with him.

We had a dinner at his house at noon on the first day of the new year this year.

In the evening, we went to the Chen family, my uncle Chen Hai's house.

After two not-so-lively reunion dinners.

Yang Zheng’s years in Huinan have come to an end.

The second day.

Yang Zheng first went to Yang Shangwu's house to pay New Year's greetings.

Then he went to Lincheng and visited Li Haiwen's house.

After that, he set out directly from Lincheng and returned to Xingcheng.

It was already evening when we arrived in Xingcheng.

After a night's rest.

The morning of the third day of the Lunar New Year.

Yang Zheng and Zhang Qinglan boarded the high-speed train to Zhangxi.

Of course, he went to pay New Year's greetings to his future father-in-law and mother-in-law.

Stayed in Zhangxi for two days.

The fifth day of the lunar month.

Yang Zheng returned to Xingcheng.

Then there is another busy New Year's greeting schedule.

Until February 17th, which is the tenth day of the first lunar month.

He finally managed to make it through the New Year.

But he didn't rest after that.

Huoduoduo and Zhengrong Media are doing well now.

It is in a stable development period and there is nothing that requires his special concern.

But Shanyin is now in a period of rapid development.

Moreover, various new businesses are also being developed.

He was busy celebrating the New Year.

Shanyin is still busy developing.

……

2 month 18 number.

Yang Zheng arrived in Jiangcheng.

After landing, I went directly to the Flash Sound Company.

The reason why we are so anxious is that there is a problem with Flash Sound.

Before the New Year, Shanyin launched the cash red envelope activity "Shanyin wishes the people of the whole country a happy New Year".

Because the cash limit is ten times that of the Taohuo Zhifubao store next door.

It can be regarded as a publicity for Zhifubao.

The effect is also very good.

Before the event was launched, Shanyin had a maximum of 1.58 million daily active users.

After going online, the maximum number of daily active users reached 1.94 million.

The increase is as much as 3600 million.

This is the result of 21.8 billion.

The cost of acquiring a customer is about 60 yuan.

That means it costs an average of 60 yuan to acquire one user, and they are active users.

This efficiency is already quite high.

Let me give you some relevant data to illustrate this point.

2016 years.

Jindong’s customer acquisition cost is 140 yuan per person.

The cost of acquiring customers through Paiduo is 160 yuan per person.

Of course, this is an e-commerce platform, and the cost of acquiring customers is relatively high.

But as a short video platform operator, the current customer acquisition cost is... around 30 yuan.

Only half of the flash sound.

The reason is simple: Kuaishou has no money again.

Otherwise, do you think they don’t want to spend money on promotion and compete with Shanyin?

In mid-December last year.

The difference in daily active users between Kuaishou and Shanyin is less than 100 million.

But two months passed.

The current highest daily active users of BlockHand are 1.48 million.

The difference is more than 4600 million.

It can be said that it has been completely left behind by Flash.

Before that, I wanted to keep up with the pace of Shanyin in the e-commerce sector.

The block hand chose to seek the skin of the tiger - to cooperate with Taohuo.

A lot of shares were given up, but not much funds were received.

Block Hand is already in trouble.

All they can do is continue to raise funds.

But what capital is best at is taking advantage of your illness to kill you.

Many investors understand the current dilemma of Blockbuster.

Financing is certainly no problem, but as for the price...

According to the information revealed by Ye Shiliang.

A blockbuster that once had a valuation of US$20 billion.

Those investors were only willing to give 18 billion US dollars.

There is clearly better development, but the valuation has dropped instead of increased...

I can only say that it is worthy of being called capital.

But there is nothing we can do about it.

If you don't want to be sucked dry, the end may be death.

So they agreed anyway.

With a 15% stake, it raised US$2.7 million.

Taohuo is the main investor, and several other capitals followed suit.

Then the problem with Flash Audio came.

It was criticized by the higher authorities because it was reported to contain a lot of inappropriate, vulgar and inappropriate content.

What does this have to do with Blockbuster financing?

It’s a huge deal.

Others have raised funds again, and your Shanyin is developing better, so why haven’t you raised funds yet? Why is it still just you, Yang Zheng?

Let's say that.

If it weren't for Yang Zheng, he would have some face now.

This time it’s definitely not just about naming and criticizing.

The lighter ones are orders to make rectifications, while the more serious ones are orders to suspend business and rectify.

Therefore, this is actually a "reminder" issued by several capitals to Yang Zheng.

Yang Zheng also understood that it was time for Shanyin to raise funds.

He thought he could hold off a little longer.

But this time, Shanyin’s “New Year’s Greetings” event was a bit too vigorous.

Exceeding the block hand too much.

In a word, Shanyin is developing too fast, so fast that the investors are getting a little restless.

In terms of users alone, it is already 1.3 times that of Blockbuster.

Other ecological content, e-commerce sections, profit forecasts, etc. are also visibly much better than those of Block Hand.

Not to mention the "previous life" of Shanyin - Douyin, which is already better than Kuaishou.

Even if it is exactly the same software.

The one who does the exercises is by himself.

On the Shanyin side, Yang Zheng was copying the ready-made answers.

How to play with him?

The current situation is: Block Hand is trying hard to catch up with Flash Sound, and even directly imitates Flash Sound.

But the gap is getting bigger and bigger.

Those capitalists are certainly not stupid.

It can be seen that Kuaishou can only serve as a small supplementary platform in the short video field, rather than a dominant player.

The only one that will occupy the main market in the future is Flash.

So they couldn't sit still.

Flash Sound Conference Room.

After the new round of data reporting is completed.

Zhou Wei concluded, "The current highest valuation the capital market has for our Flash Audio is... $35 billion."

Years ago it was 30 billion US dollars.

After the Chinese New Year, more than 20 billion was spent.

An increase of 5 million US dollars.

It's equivalent to earning tens of billions.

Of course... Yang Zheng is not satisfied.

35 billion US dollars, which is about 230 billion Xia currency.

Compared with the trillion-dollar potential of Flash Audio, this is really a drop in the bucket.

So Yang Zheng hurried to Jiangcheng.

He is going to start a new round of "money-throwing activities" for Shanyin.