Reborn in 2014, getting rich from the World Cup

When I got upstairs.

Zhou Mei and Zhang Feifei are live streaming.

Only Zhao Qingning was in the kitchen preparing dinner.

Seeing this, Yuan Lu went over to help.

Yang Zheng was rocking in the rocking chair by the living room window which he had not seen for a long time.

It didn't take long.

The door opened.

It’s Yang Yahan who’s back.

"elder brother!"

The girl shouted and came over excitedly.

"So happy?"

Yang Zheng asked.

Yang Yahan smiled and said, "You're here, of course I'm happy."

Yang Zheng couldn't help but curl his lips when he heard this.

This girl is no longer the reserved and shy good girl she used to be.

There are so many little thoughts.

It has even reached the point where he speaks one thing to one person and another thing to another.

"What's with that expression on your face? Don't you believe me?"

As Yang Yahan spoke, she walked over to Yang Zheng, squatted down, and started massaging his legs.

So attentive.

Yang Zheng knew even more clearly that she had some ulterior motives.

But he pretended not to know and just asked, "Why are you staying in Xingcheng instead of going back to prepare for the New Year during your vacation?"

"I have things to do too!"

Yang Yahan wrinkled her nose, looking unhappy: "Brother, have you forgotten that you gave me 50 yuan? I'm starting my own business now!"

This……

Yang Zheng really didn't remember this.

But he finally understood what Yang Yahan was trying to achieve by coming here to show her affection.

Starting a business is not easy these days.

"So you're out of money again?"

Yang Zheng asked directly.

He now remembered that he had given Yang Yahan 50 yuan during the summer vacation.

Now more than half a year has passed, and I can almost finish it.

But Yang Yahan shook her head decisively: "No, I still have money. I want to ask you, now when shooting short videos promoting products, which direction should I go in?"

She paused and said, "The short entertainment videos we shot before have always had good traffic."

“But after I started shooting short videos promoting products, my traffic plummeted.”

"Even when I turned to shooting short entertainment videos, the traffic didn't pick up again."

Her problem is actually also the problem faced by many people who make short videos on Flash or Kuaishou.

To sum up: it is difficult to monetize traffic.

This is normal.

After all, the difficulty of making money is on par with eating that thing.

If you know how to do it, you can earn 10 yuan a month with an account of 10 followers.

If you don’t know how to operate it, an account with 1 million followers may not even make 100 yuan a month.

Especially those accounts that rely on shooting funny and entertaining content.

If you put a shopping link, no one will care, let alone click on it.

If you directly advertise, the whole screen will be filled with "attacks".

If only half of the audience swipes away when the ad comes in, that's considered a great ad.

The result is that the completion rate has plummeted, and the traffic recommendations have also plummeted.

Just like the situation Yang Yahan is facing now.

wrong.

The situation Yang Yahan is facing at this time is even more serious.

She doesn't insert advertisements into entertainment content, but directly transforms her entertainment account into a product-selling account.

It means that all the fans she had accumulated before were invalid fans.

This is what is called "inaccurate traffic".

Why didn’t her traffic pick up even though she started making entertainment videos again?

Because after she filmed videos promoting products for a while, the labels on her account had been disrupted.

Those who like to watch entertainment videos will find it difficult to come across her again.

Others who were spotted just swiped past quickly.

Without the support of basic traffic, it is naturally impossible to have such large traffic as before.

You have to continue posting entertainment videos for a while and correct the account labels before the traffic has a chance to pick up.

In the past, Douyin’s “traffic science” was studied by some people into a “discipline”.

And there is indeed a lot of tricks involved.

The same is true for the current Flash Sound.

If you create good content, it will definitely be seen?

Is it true that gold will always shine? Good wine needs no bush?

Times have changed dramatically with each generation.

"Whether it's a short video platform or a traditional internet social platform, marketing is more important than content. If you want to make money."

After Yang Zheng analyzed the situation for Yang Yahan, he finally concluded.

Yang Yahan's work over the past six months was clearly not in vain, and he said thoughtfully:

"So what you're saying is that the direction and content of the film are not important."

"The important thing is to understand the streaming mechanism of your Flash Audio?"

Yang Zheng shook his head: "Don't ignore my last sentence, if you want to make money."

He paused and said, "Making accounts and making money may seem like the same thing, but they're not."

Yang Yahan was a little confused. "How can it be the same thing? Shouldn't we build up the account first and then make a profit?"

This is the way of thinking of most people.

But this kind of thinking is actually not correct.

It will become clear if you compare creating a short video account to running a business.

Large companies are definitely stronger than small companies in terms of influence and other aspects.

Otherwise it can’t be called a “big enterprise”, right?

But in terms of profits, large companies may not necessarily make as much as small companies.

Many large companies even operate at a loss.

Fame and fortune, unified yet separate.

This is particularly evident in the fields of live streaming and short videos.

Many fans and great fame.

They may not earn as much as those small anchors and bloggers.

“So you have to first figure out the purpose of making short videos, and then decide on the direction and content.”

Yang Zheng concluded again.

Yang Yahan fell into deep thought after hearing this.

After a long while, she slowly spoke: "I want to create an account, what should I do? I want to make money, what should I do?"

Yang Zheng rolled his eyes: "I want it all, why are you still thinking about it for so long?"

Yang Yahan smiled sheepishly: "I didn't react at first, but I'm not alone anyway, so I can just create a few more accounts."

This is like there are two bills on the ground, one is 10 yuan and the other is 100 yuan, and you ask people which one to pick up.

In fact, most people can’t react to the idea of ​​“picking up both”.

"It's not as easy as you think."

Yang Zheng said unhappily, "There are many ways to create an account, from entertainment and comedy to professional skills and storylines. It's quite difficult to really do it well. Right now, Zhengrong Media is still in the trial stage."

"Making money is even harder. Currently, Shanyin allocates very little traffic to the e-commerce section, but the number of people going there far exceeds that of the entertainment section."

"With your little money, you're trying to juggle both ends and open multiple accounts. The biggest possibility is that you'll end up with nothing."

This is actually the dilemma that Zhengrong Media is facing now.

Given the size of Zhengrong Media, it seems that it can do whatever it wants and take all aspects into consideration.

But when it comes to actual operation, it is not the case at all.

Let's say that.

Zhengrong Media now has one headquarters, four branches, and nearly 20,000 contracted anchors and bloggers.

There are really types in all directions and fields.

There are only a handful of people who can excel in their own related fields.

And they are basically the kind that people have already made themselves.

That is, the contract is ready.

As for those trained by Zhengrong Media, there are almost none.

This is the case even for a company as large as Zhengrong Media.

How could Yang Yahan want to get rid of the entire "Xiao Zhengrong Media"?