Reborn in 2014, getting rich from the World Cup

After Yang Zheng hung up the phone with Xiao Guang, he received four more calls.

They are from Ye Shiliang, Liu Wenqi, Zhu Chengming and Zhao Yi respectively.

That’s right, the call came from the four major venture capital firms.

Yang Zheng now has such influence.

Especially after Shanyin surpassed Kuaishou and became the number one platform in the short video field.

Shanyin has now officially entered the e-commerce field, which has attracted the attention of many people.

The four major venture capital institutions only have shares in Huoduoduo.

So naturally, they all shared Xiao Guang's concerns.

Yang Zheng also explained it to them using the same rhetoric he used to deal with Xiao Guang.

As for what they revealed, they hope that Shanyin will start raising funds.

Yang Zheng’s response was even more direct: I want to make more money when the valuation goes up further.

Not to mention Ye Shiliang, she is completely one of us.

Liu Wenqi and Zhu Chengming were brothers who had served as audition judges together.

Although Zhao Yi's relationship is a level weaker.

But Zhao Yi was the first person to place a heavy bet on him and buy shares in Huoduoduo at a "premium".

None of them are outsiders.

So it is more appropriate to be direct with them.

Yang Zheng stayed in Jiangcheng for another week.

I just left after confirming that Shining Star Map can be officially launched on January 25th.

But he still didn't have time to rest.

Instead, I went to Pengcheng to see the first version of the quick-cut product.

The result is naturally... no.

It's still troublesome to use.

There are not only few templates that can be used to create a film with one click, but the effect is also not good enough.

"I know you're anxious, and I'm anxious too, but you can't make a good product if you're anxious. Keep polishing it."

Yang Zheng simply said something to comfort him.

Then he stayed in Pengcheng for two more days and then returned to Xingcheng.

Today is August 1th.

The 18th is Zhengrong Media’s annual meeting day.

This is the annual meeting of Zhengrong Media.

Although Yang Zheng didn't ask much.

But I have already discussed it with Zhang Qinglan, and we need to... do it in a big way!

The only thing an MCN company needs to develop is to increase its visibility and expand its influence.

This kind of annual meeting is undoubtedly a good marketing opportunity.

What will it be like with a boy and girl group of a thousand people?

This is the biggest gimmick that Zhengrong Media wants to create at this year’s annual meeting.

In addition to the Xingcheng headquarters, the anchors from the four branches will also gather in Xingcheng.

Anyway, we have brought out all the strength of Zhengrong Media.

Even in the thousand-member boy band, a lot of ordinary employees were recruited to make up the numbers...

It’s not that there aren’t enough anchors.

But since they are boy groups and girl groups, there are definitely certain requirements for appearance.

And then you have to be able to jump a few times.

As soon as these requirements came out.

It is easy to form a girl group of 1,000 people, but it is not so easy to form a boy group of 1,000 people.

no way.

Among the big anchors, male anchors attract more fans and make more money than female anchors.

But when it comes to small and medium-sized anchors, it is almost entirely dominated by female anchors.

There are two reasons.

First, men's desire to make money, or pressure, is generally greater than women's.

It is generally difficult for a man to make only two to three thousand, or even three to five thousand a month.

For women, earning two to three thousand yuan a month is enough to make a living.

The second issue is still making money.

Although male anchors can also make some extra income.

But it is not easy.

Moreover, influenced by traditional concepts, there are not many men who can truly put aside their pride in this regard.

For female anchors, the psychological pressure is much less, so they can naturally earn more.

Like in Zhengrong Media.

Among the nearly 2 contracted anchors, there are only more than 3000 male anchors, and the rest are all female anchors.

The ratio of male to female anchors is more than 1:5.

but.

Among the top ten anchors in the e-commerce live broadcast section, there are 5 male and 5 female anchors.

In the entertainment live broadcast section, there are 6 men and 4 women.

If we separate game live streaming from entertainment live streaming, there are 9 men and 1 woman.

That’s right, the “1” is Zhang Feifei, the only child.

Now Zhou Mei almost never broadcasts on her own, she just broadcasts with Zhang Feifei for a while.

In fact, even if Zhou Mei started broadcasting herself, she might not be able to make it into the top ten.

You know, 2016 is known as the first year of live streaming.

It’s really hard to count how many anchors there are.

But there are more than 200 online live streaming platforms!

This is also the reason why Yang Zheng decided to temporarily suspend the development of Flash Sound Live.

There is really no need to join the battlefield and fight now.

By opening the live broadcast function, those short video bloggers who love to show off will have a way to perform.

After the chaos of live streaming arose, the authorities introduced various policies to strengthen management.

That was a good time to develop.

By then, 90% of these platforms will have gone bankrupt.

A typical example is the Dragon Lord TV mentioned earlier.

The live streaming platform that once competed with Dousha TV is gone just like that.

Dousha TV was actually also greatly affected.

Let's say that.

The audience watching the live broadcast right now are either game fans or... football fans.

Dousha TV is now also a holy place for watching football.

The last time Yang Zheng had dinner with Cheng Lijie.

Cheng Lijie also brought a newly signed E-level female anchor from South Korea.

And it’s not just Dousha TV.

At present, most platforms are taking this kind of marginal approach.

Even the well-known rich second-generation prince Wang spent a lot of money to sign a female basketball star from South Korea to Bamboo Cat TV.

Therefore, it is unwise to compete with these live streaming platforms at this time.

in the afternoon.

Lelu No. 1.

After knowing that Yang Zheng had returned, Zhang Qinglan came back from get off work early and brought back the financial statements of Zhengrong Media for 2015.

Zhengrong Media in 2015.

The e-commerce section has severed its ties with Taohuo.

Huoduoduo mainly targets the lower-tier markets, so its profit margins are not large.

Then Shanyin was not launched until the second half of the year, and the e-commerce section and live broadcast function were only launched not long ago.

So the development was not very smooth.

In 2015, the revenue of Zhengrong Media's e-commerce segment was only 18.44 billion yuan.

Compared with the revenue of more than 50 billion in just half a year in 2014, it is still far behind.

Of course, the revenue in 2014 was mainly generated by Yang Zheng’s sales of anchor services.

But no matter what, the revenue of less than 20 billion is indeed a bit low.

However, the revenue from the entertainment section exceeded Yang Zheng's expectations - 8.84 million.

You know, he has never looked down upon entertainment live broadcasts.

Now we can only say that the era of e-commerce live streaming has not really arrived yet.

The total revenue is 27.28 billion and the net profit is 6.49 million.

This is indeed a bit low for Zhengrong Media, which was once valued at over 600 billion yuan.

Calculated based on the MCN company's average price-to-earnings ratio of 18.

The current valuation of Zhengrong Media should be only 116 billion.

The valuation given by the capital market is 162 billion.

It can be said that the extra billions were all supported by Yang Zheng's face.

but.

This situation will not continue.

Because flash sound has developed.

And it has officially entered the e-commerce field.

The main focus is on the high-end market with huge profit margins.

This is undoubtedly the most suitable stage for Zhengrong Media.

You should know that among the nearly 2 contracted anchors of Zhengrong Media, a considerable number are short video bloggers.