Reborn in 2014, getting rich from the World Cup

In the conference room.

Yang Zheng sat in the main seat.

Other executives of Yifu Wine Industry sat on both sides.

Li Yi is personally making data reports.

In 2015, Yifu Liquor’s sales reached 26.75 billion yuan.

Including 63.85 billion from grain brewing.

Yifu Liquor's total annual sales reached 90.1 billion.

Ranked fourth among liquor companies.

The number one is of course Maozi, with sales of more than 400 billion.

The second is grain wine, which is over 200 billion.

The third is Blue River Liquor, which owns many liquor brands.

The most well-known is the "Blue" series.

The total sales for the whole year is more than 150 billion.

The monthly average exceeds 12 billion.

In December, when Yifu Liquor had the highest sales volume, the sales volume was only 8.13 million.

There is still a big gap between it and Blue River Wine Industry.

Not to mention comparing it with Maozi and five-grain liquor.

However, these three are old brands that have been established for more than ten years.

And they have already been launched on the market.

Yifu Liquor Industry has only been developed for a year, no, to be honest, it has only been half a year.

The current results are already very good.

Of course, the price is not small.

45.81 million.

This is just the cost of marketing and promotion, including the cost of brewing grains.

And then excluding other costs.

With sales of 90.1 billion, the net profit was only 13.96 billion.

The net profit margin is only 15.5%.

The overall net profit of the liquor industry averages around 35%.

For leading enterprises, it can reach around 45%.

Yifu Liquor Industry's net profit margin is extremely low in the industry.

This is the result of Yang Zheng's "improvement" of the production formula of Yifu wine.

Otherwise, we will continue with the previous production method.

If you promote your products without regard to cost like Li Yi did, you will definitely end up losing money.

No, it’s actually already in the red now.

Don’t forget that Wu Gu Niang’s net profit was already as high as 17.5 billion.

In other words, as far as Yifu Liquor is concerned, it still lost 3.56 million!

And to know.

Yifu Liquor Industry also has the support of Zhengrong Media and Huoduoduo.

Then, as for some public relations expenses, with Zhang Minggang's face, there is no need for any extra expenses.

If you factor in all these costs...

Isn’t it said that starting a business is difficult?

Net profit of 13.96 billion.

Previously, Yang Zheng had withdrawn 5 million yuan.

Currently, the net cash flow on Yifu Liquor's account is 8.96 million.

After a little thought, Yang Zheng not only did not touch the money, but instead injected another 20 billion yuan.

The purpose is self-explanatory, which is to continue to strengthen promotion and publicity.

Don’t underestimate Li Yi’s operations in the past six months, which have resulted in Yifu Liquor Industry making losses instead of profits.

But sales in the first half of the year were 1.89 million.

By the second half of the year, it had increased to 24.86 billion.

The growth rate is as high as 1315%, more than 13 times!

Otherwise, how could Li Yi have the courage to take credit for it just now?

Making money is hard.

But spending money is actually a technical job.

After all the data are reported.

Li Yi brought up another thing - inviting Yang Zheng to attend the company's annual meeting.

Including Zhengrong Media and Huoduoduo, both will hold annual meetings this year.

Only Shanyin was rejected by Yang Zheng on the grounds that it had not been established for less than a year.

But the actual reason is that Shanyin is really too busy.

Because many of the businesses are newly developed.

Hiring employees is not that fast.

Many people are working non-stop.

In this case, holding an annual meeting is really a waste of time.

Although Yang Zheng could empathize with those cattle and horses.

But now, in essence, he is already a blood-sucking capitalist.

Yang Zheng asked Li Yi about the time of Yifu Wine Industry's annual meeting.

Li Yi replied that it was the 23rd.

Yang Zheng looked at Shen Yixin.

Shen Yixin nodded slightly, indicating that there was no schedule conflict that day.

Yang Zheng just replied to Li Yi, saying that he would come over when the time comes.

At this point, the meeting is over.

But Yang Zheng was not in a hurry to leave.

Instead, he held a small meeting with Li Yi and Wu Qing'an.

Li Yi’s problem is salary increase.

Small companies have their own salary standards, and large companies have their own benefits.

Yifu Liquor Industry has grown from a small winery with annual sales of 200 to 300 million yuan to a large winery with annual sales of nearly 10 billion yuan.

Of course, the standards for employees' wages and benefits also need to be changed.

Especially those of senior executives.

The company has grown dozens of times, but we are still the same as before.

Who would like to work in this company?

Yang Zheng originally wanted to directly take out the "Zhengrong Salary System" currently shared by Zhengrong Media, Huoduoduo, and Shanyin.

But after thinking about it carefully, I decided not to do so.

After all, real industries are not as good as Internet companies.

In Internet companies, there are many people who earn tens of millions of yuan a year.

If equity incentives are included, it is not uncommon to see amounts exceeding 100 million.

What about industrial enterprises?

It is rare to find people with an annual salary of tens of millions.

The profitability, structure, talent scarcity and other factors of the two companies are incomparable.

There is also.

Large liquor groups such as Maozi, Wugu Liquor, and Lanhe Liquor are all state-owned enterprises.

The annual salary of the person in charge is only in the millions.

Not even over a million.

Yang Zheng adopted the salary system of Internet companies, which often pay tens of millions of yuan in annual salary.

How embarrassing for others?

There are rules in the industry.

If you want to get along in a certain circle, it is best to abide by the rules of that circle.

Be original and unique.

In reality, it is difficult to have a good ending.

So in the end, Yang Zheng had a thorough discussion with Li Yi and Wu Qing'an before finalizing the new salary standards for Yifu Liquor.

What Yang Zheng wanted to confirm was mainly Li Yi and Wu Qing'an themselves.

Since it concerns them, they cannot make a decision on their own, but have to discuss it with Yang Zheng face to face.

Otherwise, there is no need to go through so much trouble when it can be solved by just making a phone call.

The annual salary of the two increased from 144 million to 216 million.

That is, the monthly salary of 12 yuan increased to 18 yuan.

An increase of 33%.

Others probably hold the same standard.

Then came Wu Qingan’s problem—pressure from the official level, or more precisely, from Wu Gu Liquor.

And this is actually the focus of Yang Zheng’s visit to Xucheng this time.

Zhang Minggang has been transferred from Xucheng to Jincheng, the provincial capital, to serve as the mayor of Jincheng.

Although it still has a certain influence on Xucheng.

but……

The county magistrate is not as good as taking charge now.

Wu Gu Liquor has been operating in Xucheng for more than ten years, and its network of relationships is really too large.

The current situation is.

Yifu Liquor's sales have surged, and the required raw materials, venues, etc. have also increased accordingly.

But in Xucheng, Yifu Wine Industry could hardly buy raw materials, let alone find a new site.

In fact, if Yang Zheng had not been introduced by Zhao Yi last time, he would have invited Wang Yang, the secretary of the Political and Legal Affairs Commission of Xishu, to appear once.

Then Yifu Liquor Industry would probably not even have the current development.

The meaning of Wu Gu Liquor is actually very clear: Xucheng can only have one large winery, and that is my Wu Gu Liquor!

For those little tricks of grain wine.

If it were in the past, Yang Zheng would probably be very angry.

But now...

Let’s not talk about anything else.

The five-grain wine he made before was actually much more disgusting than these little tricks.

and.

Let's say that.

If an MCN company appeared in Xingcheng that showed signs of surpassing Zhengrong Media.

His movements will definitely be much bigger.

Real business wars are not the kind of "play" that people can see.