Reborn in 2014, getting rich from the World Cup

Yifu Liquor Industry in the first half of the year.

That is, before Li Yi came to power.

Excluding the sales of Wu Gu Niang, the total sales were only 1.89 million.

Later in July and August, Li Yi invested nearly 6 million yuan in promotion.

Sales in two months reached 3.65 million.

Although it is not as expensive as promotion.

But promotion, like brewing wine, requires a fermentation process.

This was reflected in the three months of September, October and November.

In September, sales reached 2.72 million yuan;

In October, 4.12 million; in November, 6.24 million.

The second half of the year excludes December which has not yet been counted.

Sales in 5 months have reached 16.73 billion.

Including the 600 million yuan in promotion expenses, the profit should still be around 70 to 80 million yuan.

However, Li Yi also spent a lot of money in the following months.

As just mentioned, the right to announce the time of the Spring Festival Gala at the top of the hour cost a full 6480 million yuan.

Some other expenses add up.

Including the previous 6 million.

The total is expected to be no less than 15 billion.

This was the result after Yang Zheng withdrew 5 million yuan of funds last time.

Otherwise, Li Yi probably wouldn't have held back on the 5 million.

But this is exactly what Yang Zheng wants.

In this era, even gold will not shine if you don’t spend a lot of money on promotion.

He even felt that Li Yi's current efforts were not strong enough.

It’s just that Yifu Liquor Industry has limited funds in its account.

He plans to wait until the 2015 financial statements of each company are released before reallocating another round of funds.

There is still nearly 200 billion yuan in the account of Zhengrong Holdings.

Plus a wave of dividends at the end of the year.

He will have ample cash flow.

Huoduoduo headquarters, chairman’s office.

It was shortly after midnight.

There was a knock on the door.

"Enter."

Yang Zheng replied.

He thought it was Shen Yixin who came back.

But the person who came in was Su Xiang.

Su Xiang, who always had a cold face, now had a look of joy on her face:

"Our daily active users surpass Taohuo! We have 2.15 million, and Taohuo has 2.12 million!"

This is indeed good news.

Although today's data is mostly comforting and has little practical significance.

Because this is the result of spending 14 billion in one night!

Can they still spend 14 billion every day?

The real situation is.

As early as October, Huoduoduo had 1.48 million daily active users, only 7 million behind Kaohsiung's 1.55 million.

And it seems that the increase is faster than shopping.

But it won't be until December 30th.

The closest distance between the two sides was: Huoduoduo 1.62 million, and Taohuo 1.64 million.

There is still a shortfall of 200 million.

The data on the 31st showed that both sides had a significant improvement compared to usual due to the big gimmick of New Year's Eve.

But Taohuo has obviously already focused on the Spring Festival Gala which will be held next month.

There is definitely no greater investment in this New Year's Eve than in the goods.

It was under such circumstances that Huoduoduo achieved its first reversal.

Therefore, Yang Zheng said that this data is mostly comforting and has little practical significance.

Because even if Huoduoduo can maintain this slight advantage during this period.

After the Spring Festival Gala, shopping will surely overtake easily again.

After more than ten years of accumulation, the word "daohuo" is almost replacing the word "online shopping".

It’s really not that easy to surpass.

In fact, Huoduoduo is already good enough.

Its "predecessor" Pinduoduo took more than five years to achieve the same success as Huoduoduo did in this year.

"Ah."

Yang Zheng nodded in response and then asked, "What's the transaction amount?"

Su Xiang paused after hearing this, the joy on her face faded, and she returned to her icy expression:

"Paohuo's is 214.2 billion, and ours is 74.3 billion."

Despite a higher number of daily active users, the transaction volume is nearly three times higher.

Even though Yang Zheng had expected this result, he couldn't help but sigh at this moment.

Su Xiang glanced at him, paused and said:

"Throughout 2015, the GMV of Taohuo was around 1.45 trillion yuan, and that of Tianmiao was 8200 billion yuan, for a combined total of nearly 2.3 trillion yuan. Our Huoduoduo, on the other hand, only had 4600 billion yuan."

Well, looking at the whole year, the difference is 5 times.

But this is actually normal.

After all, in the first half of the year, Huoduoduo and Kaohuo were completely not on the same level.

Moreover, Huoduoduo mainly targets the sinking market.

Not only is the unit price of the goods relatively lower.

We are still in the economic upswing cycle, and the time to enter the sinking market has not yet come.

Otherwise, do you really think that the senior executives who pay for goods are all a bunch of good-for-nothings?

Seeing that the sinking market is about to rise, he changed direction and focused on the high-end market?

Tianmiao, which focuses on the high-end market, now has a GMV of 8200 billion, which proves that, at least for now, the decision to buy goods is correct.

But who can predict what will happen in the future except Yang Zheng?

"Take your time, the time is not right yet."

After Yang Zheng said this, he gestured, "Let's go now that we're done."

Su Xiang glanced at him and replied sarcastically, "I don't know where you get your confidence from."

Yang Zheng chuckled and said nothing.

If we compare it with the online shopping now, we will definitely not win.

His confidence comes from his predecessor Pinduoduo.

Pinduoduo, his previous life's online shopping platform, was only officially launched in September 2015.

The GMV in 2016 was less than 200 billion;

In 2017, it was more than 1400 billion; in 2018, it was more than 4700 billion.

In other words.

In terms of transaction volume data, Huoduoduo, which has only been online for a year, is already equivalent to Pinxixi, which has been online for three years.

Why can't he be confident?

……

December 2016, 1.

The first day of the new year.

It is also the first day to review the past year.

Yang Zheng, who owns many industries, is really starting to get busy.

It's okay if it's normal.

He was too lazy to ask too many questions about those small companies and small industries.

But it’s been a year now.

He couldn't possibly be completely ignorant.

After New Year’s Day.

2 number.

Yang Zheng went back to Lincheng first.

He first inspected several factories in the Lincheng Development Zone, and then went to see the situation on Linfeng Street.

A banquet was held that evening, inviting Yang Shangwu and other business partners in Lincheng to dinner.

3 number.

He went back to Huinan again and stayed at home for a day.

I also went to see the new house.

Just before that, he asked his father Yang Jiaxing to invest in the Red Star City real estate project.

As one of the developers, Yang Jiaxing also kept a "big house" for himself - a duplex with a total area of ​​more than 280 square meters.

Seeing that my parents were very happy.

Yang Zheng could only... smile and agree.

Although Yang's parents knew that Yang Zheng was making a lot of money now.

But their imagination of "big money" is only a few hundred million.

They even had a very simple idea - to tinker with these industries at home, which would also provide some security for Yang Zheng.

Yang Zheng didn't explain anything to them.

I really can't explain it.

I give girls tens of millions of pocket money.

The budget for buying an apartment is 5000 million.

how to explain?

Ensure they have enough food and clothing.

When the time comes, I will bring back a wife and have two children.

Let them live out their old age happily.

That's about it.

Yang Zheng had even decided who to bring back.

It was Zhou Mei whom he brought back during the Chinese New Year.