Reborn in 2014, getting rich from the World Cup

After a seafood dinner.

Yang Zheng originally wanted to go back and rest for a night.

But then he thought that President Su would not let him go when he returned.

So I went directly to Mr. Cheng's house.

After all, Mr. Cheng is already 41 years old.

No matter how naturally beautiful you are or how well you take care of yourself, your beauty will only last for a few years.

But Yang Zheng has a clear idea of ​​himself.

When Mr. Cheng gets old, he will definitely not contact me anymore.

and so……

Cherish this short time.

At Cheng Suwan's home.

"How has Qingyan developed recently?"

After it was over, Yang Zheng asked casually.

Cheng Suwan, who originally looked comfortable, rolled her eyes at him with disdain after hearing this:

"How dare you ask? Last time you said you would help me solve Qingyan's sales problem, but what happened? Did you make any arrangements?"

This……

Yang Zheng felt a little embarrassed.

He forgot about this.

He doesn't even care about Zhengrong Media's affairs now.

I'm also concerned about Huoduoduo and Shanyin.

It's normal not to remember Qingyan.

"You don't have to make any arrangements. Now that Mengdie and Qianqian are helping, Qingyan's sales have increased a lot, and that batch of inventory is almost cleared out."

Cheng Suwan said another sentence.

Cheng Mengdie and Yin Qian help?

Yang Zheng was stunned for a moment, then something occurred to him: "Are they filming a short video to promote Qingyan?"

Cheng Suwan nodded: "And help contact some beauty bloggers."

Yang Zheng nodded in realization, paused, and then asked, "Is the effect good?"

Cheng Suwan replied, "Very good. Compared to before, Qingyan's sales have more than doubled."

Yang Zheng became thoughtful.

In fact, there are already some bloggers on Shanyin and Kuaishou who are accepting advertising orders.

But the number is small.

A big part of the reason is that there are no channels.

Bloggers have no channels to contact manufacturers and brands.

Manufacturers and brands have no channels to contact bloggers.

Contact us by private message?

Who can read the private message from the big blogger?

and.

The short video field is just emerging now.

Most short video bloggers don’t have the concept of “traffic monetization” yet.

Many bloggers are still just taking photos for fun.

There were no professional teams like those in the future.

Therefore, in the past, Douyin and Kuaishou both launched intermediary functions, using the platform itself as an endorsement to connect brands and bloggers.

This is also a very important profit point for short video platforms.

However, in the past, Douyin and Kuaishou launched the corresponding functions relatively late.

Kuaishou was launched in September 2017, and Douyin was launched in September 2018.

And now, it has been less than half a year since Shanyin was launched.

So Yang Zheng had never thought about this matter before.

Because he subconsciously felt that it was still early.

But now think about it, his situation in this life is completely different from his previous life.

In its previous life, Douyin was not launched until the next year, that is, in September 2016.

By September 2018, Douyin's daily active users had reached 150 million.

It wasn’t until November 2017 that Kuaishou’s daily active users exceeded 11 million.

But now?

Stimulated by the flash sound he made in advance.

In June this year, the number of daily active users was only more than 42 million. As early as October, the number of daily active users exceeded 100 million.

More than a year ahead of schedule.

At the end of October, Shanyin also achieved a breakthrough of over 10 million daily active users.

In terms of user scale.

The time is ripe to provide intermediary functions to connect bloggers and brands.

There is also the function of selling products through short videos.

Douyin started to develop e-commerce very early.

As early as March 2018, when the number of daily active users was about 70 million, the short video sales function had been tested.

At that time, we were cooperating with Taohuo.

Short video bloggers with millions of followers can include shopping links in the videos they post.

Shanyin now has over 100 million daily active users.

There is also Huoduoduo, a natural ally.

It’s undoubtedly time to start rolling out similar features.

In short, Shanyin can now start considering the layout of e-commerce section.

This isn't just a matter of profitability.

More importantly, it is attractive to content creators.

The world is hilarious, all come for profit.

Once the concept of "traffic monetization" becomes popular.

Many short video bloggers who originally just wanted to have fun will undoubtedly become slaves working for Shanyin.

same.

A blogger who originally entertained on Kuaishou or other short video platforms.

They will also come to Shanyin to make money.

Then, there is internal competition to improve content quality and attract users.

In his previous life, Dou Yin was able to crush his opponents with near invincibility.

A big part of the reason is that playing Douyin is more profitable than playing Kuaishou.

This is determined by the platform development concept.

Douyin supports top bloggers in different fields, making up for the shortage and supplementing the surplus.

With concentrated traffic, it is easier for brands to spend money.

The purpose is to limit the traffic of top bloggers, reducing the surplus and making up for the shortage.

With dispersed traffic, it is certainly not as attractive to brands as Douyin.

Douyin is the "law of the survival of the fittest"; Kuaishou is the "idea of ​​universal peace."

Judging from the results, the law of the jungle is undoubtedly still the law of the survival of the fittest, which is more in line with the actual development laws.

It’s not unfair for Blockhand to lose.

After thinking for a while.

Yang Zheng sent a message to Shen Yixin: [Going to Jiangcheng tomorrow]

After wandering around Chudong for so long, it’s time to go back and pursue my career.

……

The next morning.

Yang Zheng boarded the flight to Jiangcheng.

After landing in Jiangcheng.

He went directly to Zhou Wei.

Rested all afternoon.

Wait until Zhou Wei comes in the evening.

He then talked to Zhou Wei about the e-commerce section of Shanyin.

Yang Zheng planned it very well.

After all, there are homework to copy.

But the reality is also a big problem - Shanyin was established too recently and has no talent pool.

Recruit a new group of people and then expand into new business segments?

Then there would be a problem if there were no problems.

and.

Zhou Wei also received a piece of news - Kuaishou plans to launch a live broadcast function, which is expected to be launched at the beginning of next year.

According to the original timeline, BlockHand launched the live broadcast function in early 2016.

In a situation where we cannot "have what the enemy has and we don't have".

Shanyin must also keep up.

In other words, in addition to the e-commerce section, the live broadcast section also needs people.

In addition, some people have been transferred over from Pengcheng Speed ​​Cutting.

Shanyin is really short of people now.

hiring?

Always recruiting.

But recruiting people is a big problem in itself.

Especially since Shanyin settled in Jiangcheng, rather than in super first-tier cities like Dimo ​​Chupeng.

In terms of human resources, we are already at a disadvantage.

"How about expanding these two business segments to other cities, just like with Speed ​​Cut?"

Zhou Wei proposed a concept: "For example, if we move the e-commerce section to Chuzhou, we can connect it with Huoduoduo; if we move the live streaming section to Xingcheng, we can connect it with Zhengrong Media."

This is a solution to the problem.

But there are definitely some drawbacks.

Yang Zheng thought carefully.