Reborn in 2014, getting rich from the World Cup

Yang Zheng had not thought too deeply about this issue before.

Not high enough.

It was his future father-in-law Zhang Minghong who reminded him.

Zhang Minghong once said to him:

"The four major venture capital firms are merely interest groups and cannot represent the fundamentals. A truly large enterprise needs a solid foundation."

To put it bluntly, it is beneficial to the country or the people.

Otherwise, no matter how big the company is or how many assets it has, it is just a castle in the air.

Therefore, the four free systems with a lot of goods have to bear the losses now, no matter how big they are.

Until Huoduoduo is growing and can achieve large enough sales without giving it away for free.

That's when you should consider limiting output.

"How come Huoduoduo is still so favored by the capital market despite such huge losses? I heard its valuation is over US$500 billion."

Tan Yueyan had a puzzled expression on her face.

Yang Zheng didn't even bother to answer her question.

Huoduoduo has only been established for half a year, but its active users are about to surpass those of the e-commerce leader Taohuo.

What does profitability matter?

It’s not a new track where it’s difficult to find profit points.

In today's e-commerce industry, how to make profits has long been figured out.

Except for a newbie like Tan Yueyan, who doesn’t know what Huoduoduo’s development speed means?

Not to mention the loss of more than 30 billion in half a year.

Just add a zero at the end...

Well, adding a zero might be an exaggeration.

With a loss of 300 billion in half a year, I'm afraid no one would dare to invest again.

But it could double or triple to 100 billion.

Huoduoduo’s valuation will definitely not be underestimated.

Even from another perspective, burning money quickly means developing quickly.

and.

In mid-2015, the market value of Taobao reached a historical peak - more than 4200 billion US dollars!

Huoduoduo’s recent valuation of 500 billion US dollars is undoubtedly due to this.

all in all.

Huoduoduo is currently in a period of rapid growth.

Yang Zheng doesn't need to plan or think too much.

Just develop step by step.

What gave Yang Zheng a headache was Zhengrong Media.

The first half of 2015 years.

Zhengrong Media's total revenue was 12.75 billion yuan and its gross profit was 8.03 million yuan.

The data for the first quarter were: total revenue of 8.56 million yuan and gross profit of 5.73 million yuan.

In other words.

Zhengrong Media's total revenue in the second quarter of this year was only 4.19 million yuan, and its gross profit was 2.3 million yuan.

Revenue fell by more than 50% month-on-month!

Profit margins also fell by more than 10 percentage points.

The valuation is calculated based on the second quarter data.

Then Zhengrong Media is worth at most 50 billion now.

And in fact.

The valuation of Zhengrong Media has indeed dropped from 500 billion after the withdrawal of investment to the recent... 220 billion.

If it weren’t for Huoduoduo helping out - many investors know that Huoduoduo and Zhengrong Media are from the same family.

Zhengrong Media's valuation will definitely fall faster.

But it is precisely because of the abundance of goods that Zhengrong Media’s revenue and profits have plummeted.

Low-end products have small profit margins.

Live streaming sales still follow the strategy of small profits but quick turnover.

Of course, Zhengrong Media doesn’t make as much money from Huoduoduo as it did before when it was selling goods.

and.

Taohuo adopts the traditional recommendation method of independent platform diversion.

Zhengrong Media was the beneficiary at the beginning.

Huoduoduo uses intelligent algorithm recommendations - traffic will be given to whoever has good data.

Zhengrong Media does not receive any special treatment at Huoduoduo.

You can only compete fairly with other anchors and MCN agencies.

Naturally, the revenue data will not go up.

The current situation is.

Huoduoduo is developing rapidly, especially the live streaming e-commerce section, which has already surpassed duoduo in all data.

Including transaction amount.

It can be called a live streaming e-commerce platform.

However, Zhengrong Media, the pioneer of live e-commerce, has been declining as the live e-commerce industry has become increasingly popular.

Yang Zheng had thought about ways to improve it.

But the reality does not allow it.

You can't use a lot of goods to help Zhengrong Media develop, right?

And you can only live broadcast on Huoduoduo.

It is indeed difficult to make Zhengrong Media glorious again.

Looking back now, it seems that Yang Zheng was too decisive in cutting off ties with Taohuo.

He was praised too highly at that time and became a little overconfident.

but.

Yang Zheng has no regrets.

For him now, earning less money is not a big problem at all.

But the spirit cannot be dispersed.

Besides, Zhengrong Media is not really hopeless.

July 1st - this is the date they set for the launch of Flash Sound.

Just 20 days later.

That’s right, the Shanyin APP has been completed.

Recommendation algorithms have also achieved certain results.

At least it's usable.

I can improve it later on the Flash Sound side as I use it, which is not a problem at all.

The reason why July 1st was chosen.

Because this day is the first day of summer vacation.

In the early stages of Shanyin's development, their target users were young people.

It's not entirely the result of plagiarizing Douyin homework.

Yang Zheng also considered this.

Huoduoduo focuses on the sinking market, and its main users are actually middle-aged and elderly people, as well as people in small cities.

Then Shanyin targets young people and people in big cities as its target users.

It just complements each other.

After all, in the future, Shanyin will also need an e-commerce section to increase its profits.

Yang Zheng owns many companies and enterprises.

Except Huoduoduo and Zhengrong Media.

Shen Yixin also sent him the mid-year reports of other companies.

But the only thing that deserves his attention is Yifu Wine Industry.

Total revenue was 65.74 billion yuan and gross profit was 30.18 billion yuan.

It looks quite tall?

At present, the annual revenue of Maozi and Wugu Liquor is only more than 320 billion and more than 210 billion respectively.

Heyang Co., Ltd., ranked third, has a market value of more than 160 billion.

The fourth one below has just over 69 billion.

This is only the data for the first half of the year for Yifu Liquor Industry, and it can still be ranked firmly in fifth place.

But don't forget.

Yang Zheng had previously made some moves on Yifu Liquor Industry.

He forced himself to sell five-grain wine, and the total sales of the five-grain wine he made reached 63.85 billion.

Gross profit was 29.05 billion.

In other words.

Except for the grain brewing he was doing.

Yifu Liquor's sales in the first half of the year were only 1.89 million yuan.

It’s about 5000 million more than before Yang Zheng acquired it.

This is the result of Yang Zheng leaving 17.5 billion yuan for them to develop.

They don’t know how to use their money even if they have it – this is the true portrayal of the people in Yifu Liquor Industry.

Of the 17.5 billion in funds, only 17.35 billion is left.

In just three months, 1500 million yuan was spent on promotion.

After Yang Zheng learned about the situation, he was so angry that he flew directly to Xucheng the next morning.

Then there was a meeting and cursing.

Then he learned the truth - he had never fought such a prosperous war.

Whether it is CEO Chen Shaojie or COO Wu Qingan.

I have never had so much money under my control.

They are afraid of spending too much money without achieving the desired results.

Therefore, a conservative development approach was adopted.

After understanding (and scolding) a circle of people.

Yang Zheng made personnel adjustments.

Wu Qingan was transferred to the position of CEO.

Li Yi was promoted to COO and led the company's development direction.

It means that Li Yi is the real CEO.

There was no way. Wu Qing'an was a relative of Yang Zheng, so even if he had no talent, Yang Zheng couldn't touch him.

And Li Yi is a little younger.

It wouldn't be a bad thing to have someone to help her support it.

Yang Zheng promoted Li Yi not because he had any ideas about him.

But this girl Li Yi really has a lot of ideas.

She mentioned the idea of ​​"starting big and dispersing early" several times.

But they were all rejected by Chen Shaojie and Wu Qingan.

So Yang Zheng simply let her do it herself.

As for Chen Shaojie.

Yang Zheng didn't fire him either.

Instead, he was demoted to vice president, in charge of production.

People like Chen Shaojie who are a bit stubborn are actually only suitable for managing production.

After the meeting.

Yang Zheng didn't stay in Xucheng for long. He flew directly to Chuzhou under Li Yi's reluctant gaze.

The first time this girl saw him, she had the intention of seducing him.

This time, Yang Zheng finally lost Zhang Qingxun by his side.

Of course she has a lot of ideas.

But Yang Zheng didn't have any thoughts about her.

Without it, it’s not beautiful enough.