Reborn in 2014, getting rich from the World Cup

4 month 12 number.

Huoduoduo has once again set the Internet on fire.

Of course it’s because of the “Invite friends and get cashback red envelopes” activity.

The red envelope amount ranges from 10 yuan to... 1000 yuan!

That’s right, the largest red envelope set by Huoduoduo is as high as 1000 yuan.

Of course it’s not that easy to get.

If it is a red envelope with an amount of 10 or 20 yuan.

Generally, you can withdraw the money directly by inviting three or five friends to help you.

This is to widely verify the authenticity of Huoduoduo's event.

Red envelopes with amounts of hundreds or thousands of yuan are naturally difficult to withdraw.

差1块变差1毛，差1毛变差1分，差1分变……差1000金币，差1金币变差10000钻石……

It not only tests one's patience and temper.

Moreover, inviting ordinary friends is useless and you won’t get anything.

You can only win the prizes by inviting new users who have never registered a Huoduoduo account.

The number of invitations is at least dozens.

But no matter how difficult it is, you can still withdraw the money.

Moreover, it is true that there are many people in Xia country.

The internet is full of pictures of netizens who have withdrawn hundreds or thousands of dollars.

There are also countless comments from netizens confirming that the money can really be withdrawn from Huoduoduo’s event this time.

One billion.

Assuming an average of 200 yuan per red envelope, a full 50 people actually withdrew their money.

And you need to invite friends to help you withdraw money.

The effect of this kind of publicity can be imagined.

So Huoduoduo became a huge hit.

The online activities were updated at 10 am.

By 12 o'clock in the evening.

Huoduoduo added more than 560 million new users!

Doesn’t it feel like a lot?

Huoduoduo previously had a record of adding four to five million new users in one day.

But there were so many products at that time, but how many users were there in total?

Just broke 10 million.

And how much is it now?

It’s already more than 1.8 million!

According to Yang Zheng's estimation.

If the 30 billion yuan is spent and Huoduoduo can add 5000 million new users, that would be considered very good.

And judging by the current situation.

More than 500 million a day and 1.5 million a month may not be possible.

But around 1 million, it’s not something we can’t look forward to.

By then, the number of Huoduoduo users will directly reach 3 million.

It has reached the level of spending half of the goods.

The 6 million users of Huahuo have accumulated over the past 12 years.

How long has Huoduoduo been online?

Less than half a year.

In the past, Pinduoduo never really surpassed Taobao even at its peak.

Taohuo has always been the leading company in the e-commerce field.

And Yang Zheng felt.

It may be difficult to surpass the shopping malls just by having a lot of goods.

But if you add flash sound, then it is not impossible.

Moreover, Huoduoduo actually already has a business that goes beyond charging for goods.

That’s right, it’s live streaming e-commerce.

Previously, Huoduoduo only surpassed Taohuo in terms of transaction rate in the live e-commerce section.

Then, due to the popularity of "1 point welfare", the number of transaction orders is also higher than that of paying for goods.

But the actual transaction amount.

It’s always lower than paying.

Before today, the closest data between the two sides was:

Huoduoduo’s sales are 4.52 million, and Xiahuo’s sales are 5.44 million.

The gap is still nearly 100 million.

And today, no, it’s past 12 o’clock, it should be said that it is yesterday’s data.

On Huoduoduo's side, the number of live e-commerce transactions exceeded 6584 million, with a transaction amount of 5.83 million yuan.

On the Taohuo side, the number of live e-commerce transactions exceeded 2866 million, with a transaction amount of 5.11 million yuan.

Huoduoduo is leading in all aspects!

Especially in terms of transaction volume, it is more than doubled!

Huoduoduo will surpass Taohuo in the field of live streaming e-commerce.

In fact, many people could predict it.

This is also the main reason why Zhao Yi, Liu Wenqi, Zhu Chengming and others dared to invest heavily in Huoduoduo.

But most people probably only see Huoduoduo, whose live broadcast model is novel and constantly innovating.

Then there are the superficial reasons such as the price is low enough, the activities are powerful enough, and they are attractive enough to users.

In Yang Zheng’s opinion, the real core reason should be the recommendation algorithm.

Now perhaps it cannot be said to be a recommendation algorithm, but a recommendation method.

Huoduoduo's recommendation algorithm has not yet been truly formed.

But the advantage in recommendation method alone is enough to crush the payment platforms that are still using the traditional recommendation model at this stage.

Very simple reason.

In live streaming of shopping, only large merchants can have stable traffic.

For small businesses, they basically keep silent once the advertisement is broadcast.

They have to first negotiate with the seller, or even buy a recommendation position.

The live broadcast room will not be pushed and will not become one of the single-digit live broadcast rooms.

But for big businesses, they have to ensure the value of their brand.

It's basically impossible to beat the price.

It is impossible to really give up much profit.

It has no real appeal to consumers.

Therefore, the traffic in the live streaming section of Taohuo is getting lower and lower.

Before Huoduoduo came out.

Consumers have few, if any, choices.

Live streaming e-commerce is also a new model.

So this problem has not yet become prominent.

When the market was booming, the transaction volume in the live streaming e-commerce sector was basically over 10 billion every day.

But after the rise of Huoduoduo.

Consumers have choices.

In addition, there was Zhengrong Media, the main force in live streaming of goods at that time.

All of its anchors have transferred to Huoduoduo.

Their own treasure hunting media was splashed with a basin of their own foot washing water by Yang Zheng before he left.

It became smelly.

Under multiple factors.

The problem with the recommendation method is enough to slowly drag down the live streaming section of the shopping mall.

Although now the reputation of Qiaohuo is still better than Huoduoduo.

And a lot stronger.

But for those who do live streaming to sell goods, Huoduoduo is basically their first choice.

Because there are so many goods.

Whether you are a small business or a large business, an individual or a group or organization.

There is no need to build a good relationship with the platform or ask for a recommended position.

As long as your data is good enough.

Then the traffic will not stop!

This is a place where small businesses can really sell their products and ordinary people can turn their lives around.

One is an emerging dreamland, the other is a bastion of decadent tradition.

How can Duoduo compare with Huoduo?

Now, most of the merchants who sell goods through Taobao have opened stores and started live streaming.

As for Huo Duoduo, he already had some prototypes of the Douyin that Yang Zheng had in his previous life.

Many people start live streaming not just because they have a store.

I set up a store specifically for the purpose of live streaming and selling goods.

In other words, live streaming and selling goods has become a separate employment option for Huoduoduo.

In fact, it is based on the reserve of elite talents who are good at paying.

It is unlikely that you will not realize the real problem - unreasonable traffic distribution.

But even if someone realizes it, it will probably be difficult to make any changes in the short term.

the reason is simple.

Manufacturers A, B, C, D, etc., find the managers A, B, C, D, etc. who purchase the goods.

The recommended position has been discussed.

Is it possible to change the recommendation method now?

Can those big manufacturers accept it?

Would the managers dare to agree?

The reason why the old system is difficult to change is that everyone knows it is wrong.

This is because those vested interests control the right to speak.