Reborn in 2014, getting rich from the World Cup

After doing some chores.

Yang Zheng finally got down to business.

He rushed to Huoduoduo early in the morning, of course not just to blackmail Song Ruoxin.

Because Zhengrong Media is still in Xingcheng.

So after discussion these days, they decided that the operation departments of Huoduoduo's live broadcast and short video sections will remain in Xingcheng.

These two sections were originally managed by Zhou Wei.

But as the COO of Huoduoduo, Zhou Wei was also responsible for the relocation of Huoduoduo's headquarters.

Of course it is impossible to stay in Xingcheng now.

She would have to wait until Huo Duoduo was in Chuzhou and had settled down before she would come back.

So Yang Zheng came here, kind of to cover for her.

no way.

The current person in charge, Song Ruoxin, doesn't know much about live streaming and short videos.

Especially short videos.

Yang Zheng came here today mainly to check out the short video section.

After he instructed Yang Jun to make some changes to the content of the short video.

The situation...is still not optimistic.

But Yang Zheng was not too anxious, instead he felt a little relieved.

I'm glad that I listened to the advice and didn't insist on embedding the short video platform into Huoduoduo.

Otherwise, it’s mainly entertainment content.

Under the first impression of "shopping software".

The situation in the short video section will probably not be much better than it is now.

Who would log into a shopping app if they don’t have the need to shop?

Unless Huoduoduo is really promoted as a short video platform.

But this is obviously not as good as starting another software.

Otherwise, you may have to worry about the shopping attributes of Huoduoduo being ignored.

That would be putting the cart before the horse.

So it’s better to operate them separately.

Huoduoduo’s short video section hasn’t seen much improvement.

It's still deserted.

Background data display.

The number of daily active users in the short video section is less than 200 million.

You should know that the current total number of Huoduoduo users has exceeded 1.8 million!

The conversion rate is only 1.11%.

Let’s give a more intuitive comparison.

The live broadcast section has more than 7600 million daily active users!

This data came out.

It also made Yang Zheng realize his previous misunderstandings.

He previously thought that an MCN agency alone would definitely not be able to support a large platform.

But he felt that as long as he was just guiding everyone's creative direction, there shouldn't be a big problem.

For example, in the field of e-commerce live streaming, Zhengrong Media has basically achieved this.

He overlooked one point - the issue of interests.

The reason why Zhengrong Media can lead the entire industry in the field of e-commerce live streaming.

People who do live streaming to sell goods are now basically following the model of Zhengrong Media.

This is because everyone can see that doing this is really profitable!

There will be a very popular saying in the future: I earn 3,000 yuan a month, what does it have to do with me?

The core meaning is: No matter you are strong or weak, no matter how well you do, if you can't bring me benefits, then it has nothing to do with me.

What Zhengrong Media is doing in the short video field now is a bit like this.

No matter how well Yang Jun shoots short videos.

In the absence of any real substantial benefits.

Then it will be impossible to achieve the effect of leading the trend.

Yang Zheng was a bit arrogant before.

I feel that with the current status of Zhengrong Media.

Just shoot a short video.

Huoduoduo please provide more traffic.

Then everyone will definitely follow suit and shoot like this.

But the reality is that not many people pay attention to them.

People still regard short videos as just a supplement to live streaming sales.

Either take a photo and send it casually.

Or just edit some live broadcast slices.

And just based on the few videos released by Zhengrong Media.

Obviously, this is far from enough to make Huoduoduo's short video section popular.

Timing is important.

Yang Zheng understood the meaning of this sentence more and more.

Whether it is Pinduoduo or Douyin in the previous life.

In this life, he founded Zhengrong Media and Huoduoduo.

Development is not the result of a single factor.

It coincided with the times, and the times just met the demand.

This is what really matters.

Pinduoduo is because online shopping, which was once known for its cheapness, is becoming less and less affordable.

Even when buying things, they want to go the high-end route.

Everyone needs a platform to “keep their original intention”.

Douyin is due to the development of the times, the pace is getting faster and faster, and everyone's entertainment time is fragmented.

The short video track came into being.

There is also Zhengrong Media, which also emerged in the context of the rise of the live broadcast industry and the solidification of the e-commerce model.

Breakthrough innovations usher in development.

Needless to say, there are a lot of goods.

Yang Zheng directly copied the homework from "Pinxixi".

From the perspective of the general direction of the times.

It is normal that the short video section of Huoduoduo is not popular.

The short video track has just begun.

The current leading big brother has not yet exceeded 100 million users.

It was not until June of this year that Blockhand reached the number of users exceeding 6 million.

In other words, the entire short video market is still very small.

Therefore, Huoduoduo’s short video section is almost doomed to fail.

Because Yang Zheng had moved in advance.

Too advanced.

He is now promoting products through short videos on Huoduoduo.

This is like thinking about how to eat the cake before the cake is even made.

It would be a miracle if I could eat this.

After thinking about this.

Yang Zheng really relaxed about the cold reception of Huoduoduo's short video section.

It's not a crime of war, the time is not right.

The correct approach should be:

Let’s build a short video platform first.

Develop the short video track, expand the market, and make the cake better.

Let’s go back and consider the issue of selling products through short videos, that is, the issue of profitability in the short video field.

The live broadcast section and short video section will remain in Xingcheng.

Therefore, Zhu Weijia, the technical director responsible for the recommendation algorithm, also stayed in Xingcheng.

Yang Zheng called him over and chatted with him for quite some time before he left Huo Duoduo.

Judging from the current situation.

The fastest time is three months, the slowest is half a year.

This is the time when Zhu Weijia told him that the recommendation algorithm can be formed.

So now all we can do is wait.

But while waiting, it is definitely possible to make the product first.

Yang Zheng also decided.

After Zhou Wei returns to Xingcheng and asks her to make preparations, we will go to the Magic City to "open up new territory" again.

That's right.

Yang Zheng decided to establish the short video platform in Shanghai.

Eggs are not put in one basket.

It is about both sharing risks and expanding influence.

After leaving Huoduoduo.

Yang Zheng went to Zhengrong Media again.

Zhengrong Media is also facing some big problems now.

Because we have completely cut ties with the Taohuo side.

So now all the live-streaming hosts of Zhengrong Media are broadcasting live on Huoduoduo.

And because of Huoduoduo’s development direction - focusing on the sinking market.

Therefore, products with high unit price are difficult to sell.

This has severely limited the development of high-end anchors like Pei Yiman at Zhengrong Media.

Take Pei Yiman for example.

When she was selling goods, she had already achieved sales of over 500 million.

After switching to Huoduoduo, the first live broadcast had sales of less than 200 million.

And it continues to decline.

The most recent live broadcast has fallen below one million.

Let's say that.

The clothes look almost the same.

Other people’s live broadcast rooms only cost one or two hundred.

But she wanted to sell it for five or six hundred.

How will consumers choose?