Reborn in 2014, getting rich from the World Cup

The two talked about the short video field because of the short video function recently launched by Huoduoduo.

The short video field is a track that Liu Wenqi is very optimistic about recently.

The current leader of short video platforms - Kuaishou.

The number of users has increased from less than 20 million in January this year.

By the end of March, it has exceeded 50 million!

In just over two months, the number of users increased by more than 3000 million!

Moreover, the daily active users exceed 10 million.

It is the company that attracts the most capital among current Internet companies, except Huoduoduo.

But the short video field is still an emerging track after all.

There is no historical experience to refer to.

Therefore, even if many people are optimistic, they are still basically in a wait-and-see state and dare not make any moves easily.

This is the case with Liu Wenqi.

no way.

Looking at the project with a bright future.

In fact, it is just an empty shell for others to make money and cash out.

This kind of thing is very common in the investment industry.

You could even say it happens every day.

Liu Wenqi was of course very cautious about investing in these large projects.

After Yang Zheng talked to him about the field of short videos.

I analyzed a lot of reasons for the rise of the short video field to him.

Yang Zheng had told Zhang Qinying all this before.

But Zhang Qinying, who was ignorant, didn't understand.

But Liu Wenqi really understood and comprehended it.

Therefore, he already admired Yang Zheng to the point of respecting him.

He first founded Zhengrong Media and embarked on the path of live streaming e-commerce.

Based on this, we entered the e-commerce field and seized the sinking market that had been somewhat neglected by everyone.

They also came up with a "cut the price" promotion model.

In the e-commerce field that had been divided up, it was reborn and opened up a new world.

Zhengrong Media, if it continues to develop for a few more years, will be a company worth at least hundreds of billions of yuan.

If there are a lot of goods and the development goes smoothly, the business volume is expected to reach trillions of yuan.

And a young man under 20 years old.

It can be said that he founded these two companies from scratch.

And now I have unique and profound insights into the emerging short video track.

What does this mean?

This shows that Yang Zheng is not only capable, but also constantly learning and understanding new things!

Such young people...

He regretted not having a daughter.

"So, Block Hand is an investment?"

Liu Wenqi asked.

Yang Zheng shook his head: "The short video industry is bound to rise, but it won't work if you don't have the skills."

"Why? Kuaishou is the fastest-growing short video platform right now."

The person asking the questions was Wang Mingfei.

Liu Wenqi glared at him and said, "Why are you in such a hurry? Xiao Zheng will naturally tell you the reason."

Wang Mingfei: “…”

He was a little speechless and said: "I'm just asking, I don't mean to question Mr. Yang."

Liu Wenqi nodded slightly and said, "Xiao Zheng, please continue."

Yang Zheng smiled and spoke again: "There is a problem with the development positioning of Block Hand."

He paused and asked, "Brother Wenqi and Brother Mingfei, have you seen those short videos?"

Liu Wenqi nodded, his expression a bit strange as he said, "I've seen it. It's mostly entertaining and funny, and the style... is quite down-to-earth."

Wang Mingfei continued, "According to what Mr. Yang said just now, short video platforms are a platform that allows people to use their fragmented time to relax and entertain themselves in today's fast-paced lives."

"Then positioning it as mainly funny content shouldn't be a problem, right?"

Yang Zheng shook his head: "There's nothing wrong with the positioning of the entertainment direction, but there is a problem with the positioning of the entertainment style."

Liu Wenqi thought for a moment and said, "Too vulgar?"

He had just wanted to use that word.

But after hesitating for a while, I used a more neutral word - down-to-earth.

Now I know that what Yang Zheng was talking about is this style issue.

So just say it's vulgar.

Wang Mingfei seemed a little confused when he heard this.

Yang Zheng nodded and said:

"Vulgar content is often the most eye-catching content."

"So if there are no restrictions, those bloggers will go to lower and lower levels just to get traffic and attention."

"The development direction of Block Hand is to be down-to-earth and practical."

"In addition, now and in the future, it will be a period of rapid development."

"So it's almost impossible for them to impose too many restrictions on bloggers."

"If we allow it to continue to develop wildly like this, many problems will inevitably arise."

Of course what he said was true.

But these problems certainly don't make it unworthy of investment.

In fact, any business development will encounter many problems.

If a company wants to develop successfully, it has to solve various problems along the way.

The reason why Yang Zheng exaggerated a bit was that these problems were so serious that they were not even worth investing in.

The reason is to weaken competitors.

He is also planning to create a short video platform.

And preparations have already begun.

In the early stages, Kuaishou was undoubtedly his biggest rival in building a short video platform.

He might even be the only opponent.

Because if Douyin is still the same as in his previous life, it will not be launched until September next year.

By that time, the short video field had already been unified by him.

Denigrating your competitors will make investors afraid, or at least hesitant, to invest.

This will slow down the competitors' financing, which means their development will also slow down.

This is what Yang Zheng had in mind.

Another point.

Let’s not mention Zhengrong Media.

To be honest, it is just a "small company".

In terms of size, Huoduoduo has the potential to become a large enterprise.

But it is just an e-commerce platform.

But short video platforms are different.

Short video platforms have stronger and wider promotional potential.

It is even a gathering place for public opinion.

We will keep in closer contact with the authorities.

So more networks are needed.

Liu Wenqi has already established two connections with this person.

Of course Yang Zheng doesn't mind establishing it a third time.

“As businesses develop, they will always encounter problems.”

Wang Mingfei spoke.

He has more to say.

But Yang Zheng interrupted directly:

"But problems can be big or small. As for the Blockbuster problem, if there were no competitors, it wouldn't be a big problem. But is it possible that there are no competitors?"

After saying this, he paused and continued:

"In fact, Kuaishou is similar to Huoduoduo, and its positioning is the sinking market."

"There is nothing wrong with it. After all, the domestic lower-tier cities market is not small and has considerable room for development."

"But the problem is that it's the only one that dominates the short video space right now."

"It's like proactively choosing the lower-tier markets when the entire market is still blank."

"And we all know that the lower-tier markets always follow the high-end market, and the high-end market is the trend."

"Block Hand is essentially handing over the initiative to others from the very beginning. Can they truly prevail in the end with such a development strategy?"

Wang Mingfei moved his lips, but in the end he said nothing more.

Because he has no objection.

In fact, apart from some exaggeration, what Yang Zheng said was a correct analysis.