Reborn in 2014, getting rich from the World Cup

After leaving the cafe.

Yang Zheng is preparing to go to Huoduoduo.

He received two calls in the car.

The first one was from Wu Anhui.

He said he wanted to thank him on behalf of Zhang Minggang.

Zhang Minggang certainly couldn't bring himself to make this call.

And Yang Zheng knew it.

Rather than a thank you call, it was more of a "reminder" call.

Remind what?

Yang Zheng had just hung up the phone with Wu Anhui.

Wang Mingfei called.

He said that Liu Wenqi, the son of the powerful deputy and CEO of Hongxia Capital, asked Yang Zheng to meet him for dinner in the evening.

What Wu Anhui reminded Yang Zheng was naturally that he should agree to the deal with the other party.

Her phone call also made Yang Zheng understand more clearly the reason why Zhang Qingxun had the idea of ​​putting interests first.

A father can sacrifice his daughter.

A mother also cares about her daughter's life or death.

They are all only concerned about their own interests.

Growing up in such an environment.

How can we not develop the idea that profit is paramount?

Of course, Yang Zheng did not refuse Wang Mingfei's invitation.

The other party first approached the old man Zhang Xiaocong to negotiate.

He also came to Xingcheng in person to meet him.

It's already very respectful.

People are worth knowing.

If you are offered a toast, don't wait for a penalty drink.

Otherwise it will look bad for everyone.

……

Lots of goods.

After Yang Zheng arrived, he went directly to Zhou Wei's office.

Of course, we still need to look at the data of Huoduoduo first.

Today is August 3th.

Huoduoduo’s live streaming function has been online for 10 days, and its short video function has been online for 3 days.

The live broadcast section has truly seen a rise.

Huoduoduo currently has 1.36 million registered users.

Yesterday, the number of transactions on the entire platform exceeded 5000 million!

Among them, more than 4200 million orders were completed in the live broadcast room.

The proportion is as high as 84%!

Why is it so exaggerated?

Naturally, this was caused by the "1 point welfare" brought about by Zhengrong Media.

Which live broadcast room nowadays doesn’t give viewers a few waves of “1-point benefits” before starting the broadcast?

And this kind of "1 point welfare".

It really doesn't take much thought to know that it is pure profit.

How can the drainage effect not be exaggerated?

Of course, there are pros and cons to everything.

The total transaction volume on the entire platform is over 5000 million.

Compared with the 6 million users of Taobao, the number of transactions is only less than 7000 million.

The conversion rate is more than one level higher.

However, the sales volume was less than 7000 million, but the transaction amount was as high as over 20 billion.

Huoduoduo's revenue is only over 4 million.

Kaohuo's market share in the e-commerce field is still more than five times that of Huoduoduo.

But, this is a good thing!

What is Paohuo?

A super behemoth with a market value of US$2100+!

Of course, this is the market value of the entire Taohuo Group.

If we only talk about e-commerce platforms for purchasing goods, there are definitely not that many.

But even if we cut it in half, it would be 1000 billion US dollars.

What is one-fifth of 1000 billion US dollars?

200 billion US dollars, which is more than 1200 billion Xia currency!

According to this rough estimate, Huoduoduo is already worth 1200 billion!

Otherwise, why would Hongxia Capital be so anxious?

What Yang Zheng had said to Zhang Xiaocong before, that the starting value was now 100 billion, was not an exaggeration at all.

Indeed, this calculation is incorrect and there are many problems.

But no matter how many problems there are, they cannot deny Huoduoduo’s development potential.

Especially in the field of live streaming e-commerce.

Huoduoduo’s single-day transaction volume in live streaming e-commerce was 3.38 million yuan.

The total amount of goods purchased was 4.65 million.

Looking at this data alone, buying goods by cash still wins.

How about combining the previous data with the data from this period?

The 4.65 million yuan spent on goods was reduced from nearly 10 billion yuan.

Huoduoduo’s 3.38 million yuan increased from tens of millions!

Moreover, it happened within these 10 days!

Yang Zheng said before that in the live streaming e-commerce field, those who pay for goods are not worthy of carrying his shoes.

At that time, he sounded a bit like a braggart.

But looking back now, he was clearly being modest at the time.

It is worth mentioning that.

There are now many live broadcast rooms on the Taohuo side, which have launched a "1 point benefit" model to attract traffic.

Especially the live broadcast room under Xunbao Media.

They basically copied the homework from Zhengrong Media the next day.

The reaction is much faster than many anchors of Huoduoduo.

Of course there are effects.

But not big.

Because the anchors on Zhengrong Media and Huoduoduo are all the same, the "1-point benefit" is basically just a gimmick.

It’s impossible to release it in large quantities.

No one can afford that cost.

The real key to the “1 point benefit” is actually “low-price traffic attraction”.

This is why this model works incredibly well on Huoduoduo, but is mediocre on Taohuo.

Huoduoduo’s main focus is the sinking market.

“1 point of welfare” is not much.

But things that cost 9.9, 6.8, or even two or three dollars are really everywhere.

Of course, these low-priced products are also available on Taohuo.

But they are now transitioning to the high-end market and are even clearing out "inferior merchants" who sell such low-priced goods.

Therefore, the purchase of these low-priced goods is subject to flow restrictions.

The intuitive statement is.

I opened the store and saw nothing with more than double digits.

When you open the store and buy something, the price is at least in the double digits.

This is for consumers who want to get the "1 point benefit".

Is choosing still a choice?

In fact.

The senior management of Taohuo is also having a headache about this.

Huoduoduo has developed to this point, so of course they are not stupid enough to fail to see the direction of Huoduoduo's development.

But they have just decided on and started to implement the strategy of transitioning to the high-end market.

It's impossible to just give up and turn to sniping Huo Duoduo, right?

Someone has proposed this idea.

But naturally, more people opposed it.

It’s such a big enterprise.

No one knows how many aspects are involved in the formulation and implementation of each strategy.

How could he change his mind so quickly?

Therefore, now they can basically only watch Huoduoduo seize the sinking market.

Therefore, many people have realized that Huoduoduo can really open up a new world in the e-commerce field.

The only thing everyone is wondering about now is how big Huoduoduo can expand this world.

Huoduoduo's development has been smooth sailing.

But there is also some bad news - the short video function, which was launched three days ago, has been a cold reception.

Tell the story in a vivid way.

The reporter asked Huoduoduo users: Do you know that Huoduoduo has launched a short video function?

User: What video?

Reporter: Short video.

User: What kind of short message?

Reporter: Short video.

User: What’s short-sighted?

……

That's roughly the situation.

Three days passed.

The total number of short videos posted by users is less than 10.

Among them, Zhengrong Media distributed tens of thousands of yuan.

The video with the highest number of views has less than 50 views.

And the completion rate is only 33.65%.

Electronic business platform.

And the live broadcast function was launched not long ago.

Moreover, the content of short videos is commercial advertising in nature.

It's normal that no one pays attention to it.

And anyway, it’s just for collecting data and building algorithm models.

It doesn’t matter if few people follow it.

Yang Zheng comforted himself in this way.

But that is indeed the case.

Yang Zheng was also somewhat glad that he did not insist on his own way and planned to embed the formal short video platform into Huoduoduo.

If I really do that.

And then we encountered this situation now.

Then he really didn't know how to comfort himself.

And now.

As expected!