Reborn in 2014, getting rich from the World Cup

Another hard night.

the next day.

Yang Zheng arrived at Huoduoduo early in the morning feeling refreshed.

He has only just arrived.

Zhou Wei handed over a document with a smile on her face:

“This is yesterday’s data.”

Yesterday was the first day that Huoduoduo promoted its products with the help of three platforms: Baidu, Wanyi and Xinlang.

And Zhou Wei already had the results on her face.

After Yang Zheng flipped through it, he couldn't help but smile.

512 million new users were added.

Total registered users: 1.03 million!

That’s right, Huoduoduo’s user base has exceeded 100 million!

This is not over yet.

The number of transaction orders was 1856.5 million.

The day before yesterday, when the number of users was more than 9000 million, the number of transactions was only more than 1200 million.

The conversion rate increased from less than 13% to 18%!

But the transaction volume is still a bit low, only 1.16 million.

The transaction volume the day before yesterday was 8655.3 million, and the unit price of each order exceeded 7 yuan.

Yesterday the unit price per order dropped to just over 6 yuan.

This is definitely a big problem for other e-commerce platforms.

But for Huoduoduo, it can even be considered good news.

They originally focused on the sinking market.

Low unit price means accurate traffic!

But sugarcane is not sweet at both ends.

Rarely are things all right.

"There is a problem with the live broadcast."

Zhou Wei spoke again:

“Those live streaming rooms with high customer spending have almost all lost traffic.”

"People like Wang Xinnan and Pei Yiman from Zhengrong Media brought their own fans, but the results were still not good."

"When Wang Xinnan was doing livestreams selling goods, his sales were already stable at over 10 million yuan."

“But after Laihuoduo aired two shows, both grossed just over 500 million.”

"Pei Yiman is even worse off. She used to make over 500 million yuan from online shopping."

"And in the two shows broadcast on Huoduoduo, one grossed 110 million, and the other didn't even reach a million."

She talked about this issue.

Yang Zheng had just heard it, but he was not surprised.

He hadn't intended to break up with Taohuo so completely at first.

This is because Zhengrong Media is doing live streaming to sell goods, so it cannot only sell cheap products.

However, it is difficult to sell expensive goods when there are too many goods.

So he wanted to keep in touch with the guy who paid for the goods.

But those who are paying for the goods are not all fools, so there is no reason to let him get all the bargains.

Wang Xinnan sells maternal and infant products.

This thing is too cheap, no one dares to buy it.

But fortunately, her character is strong enough.

Moreover, mothers also like platforms like Huoduoduo that focus on low prices.

So she was able to remain stable after changing her position.

If you can sell over 500 million of a single product category, that’s not bad at all.

But Pei Yiman is really miserable.

She sells men's clothing.

Low cost, high unit price.

The main focus is on relying on the trust of wealthy older brothers, uncles, and even grandfathers.

However, this group of people does not shop online frequently.

Generally, they are not so cost-conscious.

E-commerce platforms that focus on low prices, such as Huoduoduo, also find it difficult to attract them.

So Pei Yiman's traffic naturally plummeted.

Pei Yiman is a representative.

It is difficult for anchors like her to survive on Huoduoduo.

And Huoduoduo can't even correct this problem.

At least it can't be corrected now.

The positioning is the sinking market.

How can you want both and still sell at a high price?

Zhou Wei naturally knew this too.

So when she raised this question, it actually did not reflect a problem with Huoduoduo, but a problem with Zhengrong Media.

Compared with Huo Duoduo, she obviously has more feelings for Zhengrong Media, which she built from scratch.

"Don't worry, I have a plan."

Yang Zheng simply comforted her without explaining too much, and then said:

"Ask Chen Yan and Zhu Weijia to come over."

Zhou Wei glanced at him, nodded, and went out.

Not long after.

Chen Yan and Zhu Weijia came to the office together.

Yang Zheng asked straight to the point, "When will the short video feature be available?"

Chen Yan said: "Anytime."

Yang Zheng nodded in satisfaction. After checking the time, he said again, "Then the update will be online next Monday, on the 23rd."

Chen Yan hesitated and asked, "Should we wait a little longer? The live streaming feature has only just been launched. If we update too much content in such a short period of time, I'm worried that users won't be able to adapt."

"We at Huoduoduo are all new users, so there's nothing to get used to."

Yang Zheng said, and then explained: "Live streaming and short videos can complement each other."

Chen Yan just nodded and said nothing more.

Yang Zheng looked at Zhu Weijia again and asked, "Director Zhu, how is the recommendation algorithm research going?"

Zhu Weijia looked relaxed: "There aren't any technical problems. It just takes time to collect and analyze user data and simulate and build various models."

Yang Zheng nodded and said, "Once your recommendation algorithm is finalized, our short video platform will be officially launched. By then, Mr. Chen will be at Huoduoduo, and Director Zhu will be overseeing the short video platform."

The meaning of this statement is very clear: once your recommendation algorithm is ready, the word "jian" after "zhuguanzong" can be removed.

Zhu Weijia's eyes lit up: "I will do it as soon as possible."

"Waiting for your good news."

Yang Zheng said with a smile.

After the two left.

He also stood up and left the office, heading upstairs to Zhengrong Media.

After arriving at the office of Zhengrong Media.

He asked Shen Yixin to call his cousin Yang Jun.

Then I started chatting with Yang Jun in the office.

Mainly, he explained to Yang Jun some ideas about shooting short videos selling products.

He is already preparing to create another short video platform.

The short video function on Huoduoduo is just a prototype.

It is mostly used to collect data and improve the recommendation algorithm.

Therefore, he did not plan to make the short video function of Huoduoduo more entertainment-oriented.

Instead, it goes directly towards e-commerce and uses short videos to sell products.

Yang Zheng chatted with Yang Jun for the whole morning.

It didn't stop until lunch time.

"Please take some videos and show them to me as soon as possible."

Yang Zheng said.

Yang Jun nodded: "Okay."

"Let's eat something together?"

Yang Zheng gestured again.

Yang Jun smiled and shook his head, glancing at Shen Yixin beside him: "I won't be a light bulb anymore."

After saying that, he stood up and left.

Shen Yixin came over with the food and began to set it out, while asking, "Do you want to call Mr. Zhang over?"

The person she was talking about was naturally Zhang Qinglan.

As Yang Zheng's secretary, she must know that Yang Zheng and Zhang Qinglan are engaged.

It's impossible to have no ideas at all.

Let's say that.

Although she knew that Yang Zheng had many women before.

But I also know that we are all the same.

But now, she is really considered a "mistress".

Yang Zheng smelled something sour and slapped her butt in annoyance:

"Don't make things difficult for yourself."

Shen Yixin glared at him, but then she slid and sat directly in his arms.

Yang Zheng was stunned at first, then he hugged her tighter and said softly:

"Don't think too much. It's useless. You can only be mine in this life."

Shen Yixin paused slightly after hearing this, then snuggled into his arms again.

Yang Zheng knew that she was cold on the outside but gentle on the inside.