Reborn in 2014, getting rich from the World Cup

Yang Zheng still underestimated the value of the four words "there are many people in Xia country".

He originally thought that Huoduoduo was a new platform with a small number of users.

Moreover, when the live broadcast function is turned on, it is not like the promotion of goods that starts long in advance.

It took more than a month of internal testing before it was officially launched.

So there shouldn’t be too many people watching the live broadcast.

He asked all the anchors of Zhengrong Media, regardless of their size, to give up paying for goods and just buy more.

In fact, there is a reason why they are here to fill the scene.

The number of live-streaming hosts at Zhengrong Media is just over 100.

In the past few days, twenty or thirty of them were poached.

Now it is less than 100.

Then big anchors like Wang Ya, Wang Xinnan, and Pei Yiman will still start broadcasting during the peak traffic period in the evening.

So actually he has already prepared for the fact that Huoduoduo will be deserted after it updates and starts the live broadcast function.

When the meeting just started, he didn't ask a single question because he was afraid of embarrassing everyone if he asked.

But when he came to see the "on-site situation" himself, he found that it was very popular!

He scrolled down the page for more than a minute, and the recommendations for various live broadcast rooms never stopped.

The two live broadcast recommendation lists, the popularity list and the best-selling list, both show rankings of 100+.

Yang Zheng clicked on the live broadcast rooms ranked at the bottom of the two lists.

Ranked 100th on the popularity list, it’s not a “ghost broadcast room” and has more than 1000 online viewers.

It’s not just number 100 on the best-selling list, it has over 500 online viewers.

As a live broadcast room that can be on the rankings, this data is actually quite low.

However, this has exceeded Yang Zheng's expectations.

He even worried that the ranking list would be full...

Even if the queue is full, the remaining rooms are just for making up the numbers.

After all, it's daytime now and traffic is low.

Moreover, Huoduoduo was only recently updated and the live broadcast function was just launched.

In this case, there is no host to broadcast live and no audience to watch the live broadcast.

It's nothing unusual.

Instead, it's like the current situation.

This surprised Yang Zheng a little.

So he lamented that there were really a lot of Xia people.

The situation is not too bad.

Yang Zheng finally felt relieved.

After he clicked on several live broadcast rooms at the top of the rankings, he became even more in a good mood.

It only fell to third place on the popularity list when the number of online viewers fell below 10.

It ranks first on the best-selling list, but has only 5 online viewers.

But the product sales volume shows 10+!

The anchor is from Zhengrong Media.

Yang Zheng also knew him, his name was Li Shu.

I used to do live streaming of shopping, but the data was average, with sales of less than one million.

It's not even in the top ten at Zhengrong Media.

That's why she broadcasts live at this time in the morning - to avoid the time when all the big anchors start broadcasting in the evening.

It is worth mentioning that.

Among the top ten best-selling hosts, five are from Zhengrong Media!

What makes Yang Zheng even more gratified is that among the top ten in the popularity list, there are... 10 anchors from Zhengrong Media!

That's right.

The top ten on the popularity list are all anchors from Zhengrong Media!

It's certainly not an inside job.

If we do this, the top ten best-selling items will also be like this.

The real reason is...

"Come on! Families we just photographed, give us a little push and help us prove that we're really giving out benefits, and not just talking nonsense!"

"Attention everyone who's new to the livestreaming room! We're starting a new show today, and to keep you here, we've prepared a special gift pack of spicy snacks for just 1 cent each!"

"Yes, you heard it right, it's 1 cent!"

"Link No. 1 in the shopping cart below, a spicy snack gift pack worth 0.01 yuan!"

“Why can’t I place an order?”

"It's like this. We place an order every 10 minutes. I will decide how many orders to place based on the number of online viewers in the live broadcast room."

"For example, right now, we have 13 people in our live broadcast room, so next time, I will place 1300 orders!"

"Too little? Too stingy?"

"I admit it's less than what I deserve, but I won't admit that I'm stingy!"

"But this brother is still a sister. Let me tell you!"

"This 1-cent spicy strip gift pack contains 12 packs of various spicy strips, big and small."

"The average cost is 5 cents per bag, plus the packaging and logistics costs for shipping to you."

"It must cost 10 yuan per order, right?"

“1300 orders, that’s 13000!”

"I place an order every 10 minutes, which means 78000 in an hour!"

"I broadcast for four hours a day, which means I lose over 300,000 yuan a day!"

"Other people make millions or tens of millions a month from live streaming, but I lose tens of millions a month, and you still say I'm stingy?"

"I don't need to tell you whether it's a profit or a loss for something worth one cent, right?"

“I’m actually spending money to buy traffic!”

"Come on! Everyone, please pay attention! There are still 3 minutes until the next order is released. Everyone, stay in the live broadcast room and don't leave!"

"..."

That’s right, you spend money to buy traffic.

The top ten in the popularity list are all those who directly give out 1 cent benefits.

But of course it doesn’t cost as much as the anchor calculated.

First, there are 12 packs of spicy strips gift packs, including trial packs of lipsticks, face creams, wet wipes, etc. from other live broadcast rooms.

Generally speaking, including express delivery, the cost is controlled within 5 yuan.

If they say there are 1300 orders, does that really mean 1300 orders are placed every 10 minutes?

For a population of 13.

There is not much difference between 130 and 1300.

Then before placing the order.

Just like the anchor just now, after reminding the countdown, he started to promote genuine products.

By the time the genuine product delivery process was completed, 3 minutes had already passed.

It is said that an order is placed every 10 minutes.

But if you can place three orders in an hour, you are considered an anchor... too bad!

What the hell is live streaming with goods?

It all depends on the routine!

But it is precisely these routines that make consumers unable to stop.

Since ancient times, the true feelings have not been retained, and only the routines have won the hearts of the people.

This is absolutely true.

Because most of the time your true feelings can only move yourself.

But if you use routines, at least you can provide people with some emotional value.

The popularity list is ranked according to "popularity", and "popularity" is the number of online viewers in the live broadcast room.

The best-selling list is ranked according to the "hotness value", and "hotness" refers to the transaction volume.

Therefore, the popularity list is full of anchors from Zhengrong Media who broadcast the "1 point benefit".

The best-selling list, on the other hand, is more about individual performance.

Therefore, the more anchors on the popularity list, the more of them are not from Zhengrong Media.

Yang Zheng will be happier instead.

Because it is impossible for an e-commerce platform to be supported by only one MCN agency.

Spring comes when all flowers bloom.

This is also the reason why Yang Zheng is confident that he can surpass online shopping, at least in live streaming e-commerce.

Recommendation algorithm problem.

Although Taohuo now also has recommendation lists similar to popularity lists and hotness lists.

However, other recommendation pages are still the same as those of traditional entertainment live streaming platforms, with fixed recommendation positions arranged by the platform.

It’s different with Huoduoduo.

The recommended position of all pages is considered to be the "top of the popularity list".

It is automatically recommended by the system based on popularity and heat value.

To put it bluntly.

Paying for goods is still in the "human relationship society".

Huoduoduo promotes the "law of the jungle"!

It goes without saying which one is more suitable for letting a hundred flowers bloom.