Reborn in 2014, getting rich from the World Cup
Chapter 512: 7.68 million? Cancellation is not necessary
The next day.
Yang Zheng was woken up by a phone call.
He fumbled for his phone in a daze and answered the call without even checking the caller ID.
"Hey?"
There was silence on the other end of the phone for a while, and then a low voice sounded:
"Are you still in the mood to sleep?"
After hearing this voice.
Yang Zheng immediately regained consciousness.
It was Zhang Minggang who called.
It’s great that he called me personally early in the morning.
I'm afraid it's a big deal.
"Hello, uncle."
Yang Zheng greeted him first, then asked, "What happened?"
Zhang Minggang asked in a low voice, "I asked you to be more restrained last night, so why do you keep seeing the Five Grain Wine sign?"
After saying this, without waiting for Yang Zheng to reply, he raised his voice slightly:
"Early this morning, I received a call from the provincial government asking me why a brand like Wugu Niang appeared in Xucheng. It's clearly a low-quality brand that's selling fake products under the guise of genuine goods!"
He questioned with an angry tone.
Yang Zheng listened calmly.
He did not respond to Zhang Minggang's question, but asked:
"Uncle, do you know how much the sales of Five Grain Wine were last night?"
Zhang Minggang raised his voice again: "I don't care how much you sell, stop selling Five Grain Wine now, immediately, immediately!"
"7.68."
Yang Zheng said this number in a calm tone.
There was silence on the other side of the phone.
In 2014, the total sales of grain liquor was 210.11 billion yuan.
This is their entire year's sales!
The 7.68 million yuan brewed by Wu Gu was made in just one night.
And there are 365 nights in a year!
"After the New Year, I will cancel the Wu Gu Niang brand so that my uncle can have an explanation over there."
Yang Zheng spoke again.
Zhang Minggang's voice finally rang out again: "No need to cancel it. Just make sure to distinguish it from the grain wine in the future."
Yang Zheng couldn't help but smile when he heard this.
He paused and explained:
"Five Grain Brewing gained its fame through five grain wine. Even if they are differentiated in the future, this will not change."
"No matter how well this brand sells now, it will never surpass Wu Gu Liquor in the future. I'm just using it to recoup my funds."
Zhang Ming was silent for a while after hearing this, and then replied:
"As for business matters, you should handle them yourself. If you encounter any other problems, please contact me."
"Okay, thank you for your help, uncle."
"Well, I'll hang up if I'm fine."
"Goodbye uncle."
The phone hangs up.
Yang Zheng looked at his phone and smiled again.
So what if I’m aloof?
If you want to make progress, how can you get rid of these conflicts of interest?
He threw his phone on the bed, got up and went to the bathroom to wash up.
When he came out after washing up, he saw Shen Yixin in the bedroom.
"I bought you breakfast."
After Shen Yixin said this, she gestured, "The detailed data of last night's live broadcast has been compiled. I've sent it to you on WeChat."
"Ah."
Yang Zheng nodded, picked up his phone, looked at it while walking out of the bedroom with her and into the office outside.
Afterwards, he ate breakfast while looking at the detailed data of last night's live broadcast.
The total sales volume was 7.68 million, which was the data he got last night.
However, the specific sales volume of the four wines was slightly different from what he expected.
The most basic blue label model sold 38.8 units.
Considering the final number of viewers of over 2800 million last night, this sales volume is not high.
But it cannot be said to be low.
After all, the audience for liquor is still limited.
By the way, this sales volume is per order, and one order is one box, which has 6 bottles.
38.8 orders, which means 232.8 million bottles!
After changing his perspective, Yang Zheng finally felt a lot more satisfied.
If you want to further stimulate sales in the future, perhaps you should unpack and sell by the bottle.
After all, there are 6 bottles in a box, and many people really don’t want to buy so many.
Moreover, the price of a single bottle is reduced to just over 80 yuan, which makes it more attractive.
The cost will also increase a little.
The logistics cost of shipping one or two bottles in bulk will definitely be higher than shipping a box of 6 bottles.
Otherwise, Yang Zheng would have unpacked them and sold them at a lower price long ago.
The sales volume of blue label products was less than Yang Zheng expected.
However, the sales volume of purple label products was higher than he expected - 28.1 orders.
Yang Zheng quickly figured out the connection.
Six bottles of blue label cost a total of 488 yuan, which is just a few dozen yuan per bottle.
The six bottles of purple label cost a total of 888, which is more than yuan per bottle.
In addition, purple has always been regarded by Chinese people as the "color of nobility".
As the Chinese New Year is approaching, the purple label grade is obviously more suitable for gifts in terms of price and appearance packaging.
This discovery gave Yang Zheng a clearer idea for the next round of promotion - to focus on promoting the purple label grade.
1688 Gold Label, sales volume 12.6.
3288 red label grade, sales volume 3.6.
Yang Zheng no longer expects more from a product that costs over a thousand yuan per unit and can sell this much online.
The total sales of the four wines reached 7.68 million yuan.
Raw material cost: 2.6 million.
Promotion cost: 0.3 million.
Sales cost, that is, the 20% commission to be paid to Xunbao Media: 1.53 million.
Total cost: 4.43 million.
Gross profit: 3.25 million.
Budgeted net profit: 1.95 million.
Net profit margin: 25.39%.
This net profit margin is relatively low in the liquor industry.
For example, Maozi’s net profit margin can reach over 50%.
The grain wine next door can also reach more than 35%.
A large part of Wu Gu Niang’s profits was taken up by Xunbao Media.
But it's worth mentioning.
According to the agreement between Yang Zheng and Li Jun, he personally received half of the 1.53 million yuan commission.
So Yifu Liquor Industry made less profit, but he didn't.
After breakfast.
Yang Zheng originally wanted to call Li Yi.
But after picking up the phone, he dialed Li Mingyuan's number.
Li Yi is a bit talkative, and he finds her annoying.
He told Li Mingyuan the two points he had just thought of:
Sold by the bottle after unpacking, and mainly promote purple label grade.
Li Mingyuan naturally didn't say much, and simply expressed his understanding.
After hanging up the phone.
Yang Zheng thought about it and decided that there should be nothing to do at his company, so he prepared to leave work.
But before he left the office, his cell phone suddenly rang.
Caller: Zhang Qinying.
Yang Zheng raised his eyebrows and looked at Shen Yixin beside him: "Didn't you tell Zhang Qinying?"
Shen Yixin paused and said, "I did, but..."
She said with a wry smile: "She said 432 million is not enough."
Yang Zheng: “…”
He hung up the phone and said, "Tell her, love or not, it doesn't matter a penny!"
After saying that, he walked straight out of the office.
432 million US dollars, converted into Xia currency is more than 2600 million.
This is an amount that is enough for the average person to achieve financial freedom.
Still think it’s not enough?
How could Yang Zheng possibly spoil her?
And he just went downstairs and got into the car.
The phone rang again.
Of course it was Zhang Qinying who called.
After hesitating for a while, Yang Zheng finally answered the phone.
Otherwise it would be annoying to keep fighting.
"Hey, I'm on my way to your company. Please wait a while."
Zhang Qinying's tone lost its condescending coldness and instead sounded a little anxious.
Yang Zheng said unhappily, "Just say what you want to say."
Zhang Qinying was silent for a moment before she said, "I need to borrow 3000 million US dollars."
Without waiting for Yang Zheng to reply, she added, "You can count it as interest. Otherwise, if the principal is insufficient, I don't know when I can repay the 9000 million I owe you."
Yang Zheng was a little angry and laughed: "Are you threatening me?"
"No, I'm just stating the facts."
Zhang Qinying's tone returned to calm.
Yang Zheng also said calmly: "It doesn't matter. If you can't pay it back, I'll go ask your father for it."
"you dare!"
Zhang Qinying's tone suddenly became excited.
Yang Zheng was happy.
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