Reborn in 2014, getting rich from the World Cup

Huoduoduo conference room.

"Song Ruoxin will serve as the company's CHO from now on."

"Zheng Lan, Marketing Director."

"Zhu Weijia, Director of Technical Department."

Yang Zheng sat in the main seat and introduced the three newcomers and their positions to everyone.

After he finished speaking, everyone applauded to express their welcome.

Wait until the applause fades away.

Yang Zheng gestured again, "Mr. Song, please say a few words first."

Song Ruoxin nodded, then stood up and spoke gracefully:

"First of all, I would like to thank Mr. Yang for giving me this opportunity to serve as the CHO of Huoduoduo..."

She fluently completed a routine speech.

Afterwards, Zheng Lan, Zhu Weijia and Yang Zheng also asked them to say a few words.

After the three newcomers completed the induction ceremony.

Yang Zheng looked at the other two people in the conference room - Zhao Wenzhen and Liu Sicheng.

"Sister Wenzhen, Brother Sicheng, it's been a while since you've had your goods arrive. Do you have any thoughts?"

Yang Zheng called these two top second-generation locals from Xingcheng here on the grounds that they could learn more from the large amount of goods they brought.

Of course, it’s not a good idea to let them just be mascots in the company.

The two probably didn't expect Yang Zheng to mention them, and were slightly stunned.

After they looked at each other again, Zhao Wenzhen stood up and spoke first:

"I've been following Sister Zhou Wei for a while now, and I want to start as her assistant."

Yang Zheng first looked at Zhou Wei, and after seeing Zhou Wei nod, he responded, "Okay."

He looked at Liu Sicheng again.

After Liu Sicheng stood up, he hesitated for a moment before speaking: "I want to go to the marketing department."

Yang Zheng nodded without hesitation: "Okay, you can be the deputy manager first."

"Need not."

Liu Sicheng shook his head and refused: "I'll just start as an ordinary employee."

Yang Zheng looked at him with some surprise, then nodded with a smile: "Okay."

No matter what the outcome is, at least we now have a serious attitude towards work, which is very good.

Personnel arrangements completed.

Yang Zheng looked at Xiao Guang again: "Mr. Xiao, please introduce to everyone the current situation of Huoduoduo."

"Ok."

Xiao Guang responded and began to tell everyone the story.

As of today, February 2nd.

Huoduoduo has been online for 40 days.

However, the official advertising promotion on the orchard system will be launched on January 1th.

Exactly one week.

With the help of Penguin's channel promotion and the orchard system's real free benefits.

The promotion effect is exaggerated.

In just one week, Huoduoduo added over 1000 million new users!

You should know that it took two months for Pinxixi to reach over 1000 million users.

However, they did not place any advertisements, but relied on "cutting prices" to attract users to promote it spontaneously.

Therefore, the proportion of its paying users is also very high, about 80%.

Almost all users register to purchase products.

And how much goods are there now?

Since the last timely adjustment of the promotional direction, the number of merchants entering Huoduoduo has begun to surge, reaching more than 20.

Now on Huoduoduo, most common commodities can be found.

But trading volume remains low.

There are more than 1000 million total users, but less than 50 of them are paying users.

Yesterday, February 2st, the total number of trades was less than 1...

The publicity is in place, but the conversion is insufficient.

This is the problem Huoduoduo is currently facing.

But Yang Zheng was not in a hurry.

Because now Huoduoduo is only using the primary model of "enjoying discounts by group buying".

I haven't used the real killer move, "Cut with a Knife".

Although the essence of "Kan Yidao" is also group buying, it is still different from ordinary "group buying".

Ordinary group buying simply uses the scale effect of multiple people buying together to encourage merchants to lower prices.

People who participate in group buying also need to purchase the product.

This is equivalent to a concept often used by anchors in live streaming sales - the price of a single item is also wholesale price.

"Kan Yidao" is a way to invite friends to help bargain. People who help bargain do not have to buy the goods.

In theory, the price of goods can be reduced to zero yuan.

The latter is undoubtedly more tempting than the former.

It was so powerful that Yang Zheng didn't even dare to use it directly.

no way.

His situation is different from that of "Zheng".

After he developed the live streaming e-commerce model, too many eyes were on him.

He quietly launched Huoduoduo without any publicity, but Zhu Chengming still found out.

Without saying anything, he was willing to invest 20 billion in exchange for 20% of the shares.

It is equivalent to giving a valuation of tens of billions to Huoduoduo, which is still an empty shell company.

This is something to be proud of.

But it made Yang Zheng even more vigilant.

He hasn't done anything yet, but others think the e-commerce platform he created is worth tens of billions.

What kind of scene would it be if he did something?

no doubt.

He came up with some new mode today, such as "cut it with a knife".

Tomorrow someone will follow suit or find a way to restrict him.

He didn't even dare to think about it. If he used the "cut a knife" trick to pay for goods, then what would he do with so many goods?

The situations we face are different.

There was no way he would mindlessly copy Pin Xixi's homework.

All he can do now is accumulate users first, and then use various tricks after he has a certain base.

Otherwise, the foundation is unstable and it is easy to be killed by a slap in the face.

"Although our promotion effect is very good now, there is a problem: it consumes too much money."

After Xiao Guang finished talking about Huo Duoduo's current situation, he mentioned this again.

With more than 1000 million users, the number of transactions per day is less than 10.

This is equivalent to a conversion rate of less than 1%.

Losses are inevitable.

Moreover, Penguin’s promotion costs are not low.

Together, the platforms generate 2600 million yuan per month.

This was the friendly price that Xiao Guang had bargained for after several days.

Then the orchard system is also given to users for free with real money.

Tens of millions of users, in just one week, have already snatched away nearly 200 million.

As time goes by, there are more and more users, and more and more users will cultivate the fruit trees to maturity.

By then, the capital expenditure will definitely increase.

Although this is controllable, you just need to adjust the maturity period of the fruit trees.

But we certainly cannot control it now while it is still in the promotion period.

The only option is to use funds to cover the cost.

Then it also costs a lot to set up so many fruit supply sources.

At the same time, we are also planning sources of vegetables, meat, and aquatic products.

In short, as of now, Huoduoduo has consumed more than 3 million yuan.

And based on the current situation, Yang Zheng's initial investment of 30 billion yuan will not last more than half a year.

Developing an Internet company is really burning money.

"There's no need to worry about funding. As long as we produce results, we won't have to worry about not having investors."

After Yang Zheng said this, he looked at the newcomer Zhu Weijia:

"Director Zhu, Mr. Chen should have told you about your main work direction after the arrival of the goods, right?"

Zhu Weijia nodded: "I did."

He paused and said, "Don't worry, Mr. Yang. When I was working at Baidu, I was responsible for the recommendation algorithm program."

"Brother Yan also told me your requirements for the recommendation algorithm. Apart from the fact that it takes some time to calculate and practice, other problems are not serious."

Yang Zheng smiled and nodded: "Then I will wait for your good news."