Reborn in 2014, getting rich from the World Cup

Chapter 500 Even if we want to merge in the future, we must separate now

The hero sees the same.

Yang Zheng and Chen Yan both felt the same way.

"So Mr. Yang actually wants to prepare a recommendation algorithm for a short video platform?"

Chen Yan asked with a smile.

Yang Zheng nodded. "With the ever-faster pace of life, people are increasingly pursuing simple and direct forms of entertainment. There's definitely great potential in the short video field."

He paused and said, "E-commerce, live streaming, and short videos can actually be interconnected."

"Live streaming can sell products, and short videos can do the same, and the effect can be even better."

"So I plan to open up both the live streaming and short video functions once Huoduoduo's user base reaches a certain scale."

He trailed off.

Chen Yan frowned again.

Yang Zheng asked, "Is there a problem?"

Chen Yan nodded and said, "Mr. Yang just said that everyone is pursuing simple and direct entertainment."

“So if we want to build a short video platform, we must also focus on entertainment.”

"Directly embedding the short video function within Huoduoduo will probably not be very effective and will naturally lack competitiveness."

Yang Zheng certainly knew this, but he had a different idea:

"It started out as a commercial business, so it lacked competitiveness in terms of attracting users."

“What about considering it from the creator’s perspective?”

"Driven by profit, they will have a higher level of creative enthusiasm and produce higher-quality content."

"The platform can then attract ordinary users with high-quality content."

It is said that Douyin surpassed Kuaishou by relying on a stronger algorithm.

But Yang Zheng had studied and discussed this with others in his previous life, and came up with a point - traffic monetization.

There are indeed many people who use short video platforms as a circle of friends.

Share your daily life on it.

A lot of the content is pretty high quality.

However, the amount is small and not long-lasting.

It allows creators to treat posting short videos as a job and rack their brains to create content all day long.

That must be driven by interests.

In a word, people need to eat.

Hobbies, interests and ideals are all things that come after having a full meal.

While Douyin and Kuaishou are almost on par with each other.

Many big bloggers on Kuaishou would rather take the risk of starting from scratch and switch from Kuaishou to Douyin.

One of the important reasons is that at that time, Kuaishou had far fewer channels to monetize its traffic than Douyin.

Douyin was only launched in September 2016.

But in 2017, commercial restrictions were already lifted.

Allow merchants and bloggers to cooperate and open up short videos to sell products.

There will be various functions to help bloggers and merchants connect in the future.

And what about Block Hand?

It was launched in 2014, but commercial restrictions were not lifted until 2020.

Previously, bloggers were not allowed to privately receive compensation or publish commercial promotional content without the permission of the Blockbuster platform.

This restriction is definitely beneficial to ordinary users.

You can watch fewer ads.

But the effect is obviously poor.

How many people can persist in generating electricity for love?

Otherwise, how could Yang Zheng, a reborn person, not know that too much advertising content would affect the user experience?

But he still plans to embed the short video function into Huoduoduo.

Because even if you create a short video platform alone, the final result will still be e-commerce.

Just like Douyin.

For a pure short video platform, profitability will become a big problem.

But in fact, he has a bit of a "God's perspective".

If you look too far into the future, you will neglect the present.

"Mr. Yang just gave me an example of a restaurant, so I'll use a restaurant as an analogy as well."

Chen Yan said, "There's a restaurant with several free massage chairs. Mr. Yang, do you think, besides diners, other people would go there to try out the free massage chairs?"

Yang Zheng was stunned at first, then he suddenly understood.

The massage chairs in hotels, even if they are free, naturally create a barrier for other people.

Apart from those social elites, how could ordinary people have the nerve to go in and experience it?

same.

The entertainment function of an e-commerce platform, even if its content is of high quality.

But for those who have no shopping needs, there is a natural barrier.

I don’t want to buy anything, so why should I log in to the shopping platform?

Short-sightedness?

Then can’t I just log in to the short video platform directly?

The ideological deviation caused by this subtle difference naturally isolates a large number of users.

Unless, its short video function is so high-quality that it exceeds its attributes as a shopping platform.

But in this case.

So what is Yang Zheng doing, "Huoduoduo" or "Yao Le"?

"Of course, if Mr. Yang is creating a short video platform just to assist Huoduoduo, then it would be fine to just use the built-in function."

Chen Yan paused and continued, "But if Mr. Yang is interested in officially entering the short video field, then he definitely can't use the embedded function method.

"Data can be interconnected and accounts can be shared, but the two platforms must be developed separately."

"Even if we want to merge in the future, we must separate now."

Yang Zheng nodded: "You are right, I was not thoughtful enough."

After he finished speaking, Chen Yan hadn't replied yet.

Zhou Wei, who was standing by, spoke first: "You're less than 20 years old, and you can think of so many things and have such foresight. It's already amazing."

"You are also a human, not a god. How can you possibly consider everything?"

Chen Yan paused for a moment after hearing this, then smiled wryly:

"If Mr. Zhou hadn't mentioned it, I would have forgotten. Mr. Yang is only 18 years old this year..."

He paused and said, "Mr. Zhou is right. Mr. Yang, you first founded Zhengrong Media and pioneered the live streaming e-commerce system."

"Then I thought of entering the lower-tier markets and founded Huoduoduo, which has great prospects."

"It's remarkable that they have foresight in the short video field."

"When I was in my 20s, I was still worried about having three meals a day."

"Compared to you, I feel like I've lived in vain all these years."

As we all know, science and engineering men don't flatter.

So Yang Zheng took what he said as the truth.

"It's just luck."

Yang Zheng said modestly, paused and said:

“Huoduoduo’s live streaming and short video functions still need to be developed.”

"First, it can serve as an auxiliary function for Huoduoduo, and second, it can help us accumulate experience for the short video platform."

As for a pure short video platform, he is not in a hurry to do it.

Because his real imaginary enemy would not appear for nearly two years.

He has plenty of time.

As for the block hand.

Without him, wouldn't we have been defeated?

"clear."

Chen Yan responded, paused, and then said, "Mr. Yang, actually, if we want to develop a recommendation algorithm for a short video platform, I have someone who is more suitable than myself to recommend to you."

Yang Zheng looked at him: "Who?"

Chen Yan replied, "One of my junior students, Zhu Weijia, is currently working at Baidu, where he's responsible for recommendation algorithms."

"I chatted with him some time ago and heard that he was thinking about leaving his job."

"He felt that the ferry was too old-fashioned and would eventually fall behind the times."

"Mr. Yang, you can be completely assured of his abilities. At least when it comes to algorithm architecture, he's better than me."

Call me immediately!

Yang Zheng almost blurted out these words.

His advantage as a reborn being was brought into play again.

He had heard of Zhu Weijia.

In 2015, he joined Douyin's parent company, Zijie Group, and was responsible for algorithm work!

Later, he also served as ECO of Imajo.

Later, he served as the technical director of TT, the overseas version of Douyin.