Reborn in 2014, getting rich from the World Cup

"How can I help you?"

Zhang Qinglan asked with bright eyes.

She naturally knew that Yang Zheng would not come to analyze the short video field with her for no reason.

This is true.

"After Su Xiang joins the company, I will gradually let her take charge of the e-commerce business, and as for you, I need you to support the entertainment section."

Yang Zheng expressed his plan.

Now, both the outside world and inside Zhengrong Media know that Zhengrong Media's e-commerce section is of utmost importance.

The main valuation of Zhengrong Media also comes from its e-commerce business.

The entertainment section has already felt a bit marginalized.

If Yang Zheng had directly stated his distribution of responsibilities to Su Xiang and Zhang Qinglan.

Zhang Qinglan must have thought that he wanted to "banish" him and turn against him again.

Now tell her that the short video field is also very important, even more important than e-commerce.

Besides, she is mainly responsible for the entertainment business.

Of course she wouldn't think too much about it.

Zhang Qinglan also thought of his meaning and said with a bit of displeasure:

"So you're telling me this because you're afraid I'll get angry with you?"

Yes.

But Yang Zheng certainly wouldn't be stupid enough to say it out loud.

His answer was: "It's not that I don't want there to be conflicts between us, or that I don't want you to misunderstand me."

Actually it means the same thing.

But if you put it another way, the effect is completely different.

Zhang Qinglan snorted with a hint of arrogance, but his eyes were full of smiles.

She paused and said, "So the company's short video department needs to expand and develop?"

"Ah."

Yang Zheng responded, "One of the key areas of development in the short video industry is the creators. The platform isn't even as important as the creators."

He also thought of this from the problems encountered by Huoduoduo.

One of the problems Huoduoduo is facing now is that the number of merchants is too low.

This problem is nothing on e-commerce platforms.

Because businessmen are profit-driven and open stores to make money, of course they will go wherever they can ship goods.

So we just need to wait for the number of users to increase.

Even if you don't do much publicity for merchants to move in, those merchants will come here on their own accord.

But this is not the case with short video platforms.

Merchants on e-commerce platforms are creators on short video platforms.

The creators and users of short videos can be said to be attracted to each other.

Even in the early stages of development, creators are needed to attract users.

Q: Why did Douyin become the leader in the short video field after coming from behind?

Many people would think of the answer: algorithm.

Not bad.

But, it is biased.

The success of anything can never be due to just one factor.

Algorithms are certainly important to Douyin’s success.

However, the various strategies in its development process are equally important.

Especially in the early stages.

You should know that in 2016 when Douyin was officially launched, the number of Kuaishou users had reached 4 million, with nearly million monthly active users.

At that time, even Zitiao Group, which launched Douyin, probably did not expect that Douyin would be able to overtake it later, and overtake it so thoroughly.

It is said that Douyin's initial founding team consisted of only seven people.

In the early days of an event, the first prize was a 50-yuan Jindong card...

Does this look like it's trying to catch up with a guy?

And with Douyin, no matter how powerful its algorithm is, can it possibly catch up with the big players?

Algorithm is the core of Douyin.

But even the best wine needs to be hidden if it is not well known.

Without a certain user base, this core advantage cannot be brought into play.

How did Douyin attract users in the early days?

It has more accurate user positioning than Kuaishou, is more differentiated, and to put it bluntly, has higher-quality content.

The content on hand at that time was full of all kinds of... down-to-earth things.

To put it bluntly, it is LOW.

So even though Blockbuster dominated the short video field at that time.

But there are still many people who don’t like it and will not download it.

Douyin’s positioning is based on elements such as fashion, trends, and music.

The target users are young people in big cities.

This group of people has a high level of education.

Their cultural literacy, comprehensive quality, ability to accept new things, etc. are also higher.

Therefore, the short video content they produce is also... more refined.

Another point.

They have a stronger sense of superiority, are more willing to share their lives, and are better at embellishing their lives.

5000 monthly salary?

No, this is called a monthly salary of less than 10.

Those who think they are standing on a high place will never look down.

Some people are disdainful.

Some people are afraid of being discovered, but they don't actually stand very high.

People standing on the ground will definitely look up.

Some people really want to climb up.

Some people are afraid that others will find out that they have no ambition.

Therefore, the exquisite content on Douyin is definitely more attractive than the down-to-earth things on your phone.

Why did the gap between Kuaishou and Douyin become wider and wider?

Because the content on Douyin is becoming richer and more diverse.

Everything you can think of is available on Douyin.

Many people even use Douyin as a search software.

And where did this content come from?

Creator.

Therefore, content creators are very important.

Yang Zheng has always known this.

But I haven't thought about this aspect so carefully before.

I just want my cousin Yang Jun to lead the short video department to develop freely.

And now, after Huoduoduo’s lack of merchants to settle in.

He finally took the matter seriously.

This also led to the plan to separate the e-commerce and entertainment sections of Zhengrong Media and let Su Xiang and Zhang Qinglan be responsible for their respective operations.

For e-commerce platforms, the length of time users stay is not important.

What is important is the transaction volume and conversion.

As for short video platforms, it all depends on how long users stay.

Therefore, he certainly cannot allow the short video project to suffer from this lack of content.

The consequences would be much more serious than the current situation where there is an abundance of goods but a shortage of them.

In fact, it was not until 2024 when Yang Zheng was reborn.

Douyin has also been constantly introducing various new strategies to attract creators and stimulate their creative enthusiasm.

If the algorithm is the core of the short video platform, then the content is the external armor!

That’s why Yang Zheng said that the platform is not even as important as the creators.

Because you need external armor to resist attacks before you can unleash the power of your core.

"So how do you plan to develop the short video field?"

Zhang Qinglan nodded and asked again.

"Based on Huoduoduo, we will first attract users and then launch live streaming and short video functions."

"Then Zhengrong Media came in and guided the creative direction of short video creators."

Yang Zheng spoke briefly.

In fact, he was not very sure whether this path was feasible.

The short video platform derived from the e-commerce platform has advantages and disadvantages.

The advantage is that based on the e-commerce platform, short video creators can directly accept advertisements and sell goods, quickly realize traffic monetization, and obtain certain profits.

The enthusiasm of the creators must be infinitely high.

The disadvantage is that the first thing users see is content with various advertisements.

Users’ acceptance is definitely not that high.

How exactly.

Yang Zheng will only know after trying it.