Reborn in 2014, getting rich from the World Cup

Finished chatting with Li Mingyuan.

Yang Zheng left Zhengrong Media and went to Huoduoduo.

Last night he only got some simple data from Zhou Wei on the phone.

Today he looked at the detailed data.

New users, retention, conversions, etc.

Why was Huoduoduo’s orchard system able to develop so quickly?

Because it has a reference to learn from - Penguin Farm.

Penguin Farm is a classic game that was once popular all over the country, even making a 70-year-old woman set the alarm clock to wake up in the middle of the night.

There are certainly many redeeming qualities.

Huoduoduo’s orchard system borrows many of its desirable features.

In addition, after the fruit trees are ripe, the fruits collected can be sent to you in real life.

It was so easy for this "little game" to become popular.

and.

During the promotion phase, there are various activities and benefits.

Fruit trees mature very quickly.

Just a few days.

Huoduoduo has already sent out fruits worth more than two million yuan.

It costs money.

But the effect is really good.

Yesterday was the first day that Huoduoduo used the Penguin channel for promotion.

After 24 hours, 125 million new users were added.

And today is the second day.

Before the day was over, the number of new users exceeded 200 million!

It’s worth mentioning that Yang Zheng saw two links in his circle of friends inviting friends to water the plants…

One is from his mother Chen Yue, and the other is from Yang Yahan’s mother Zhou Lan.

It has a bit of a "cut with a knife" feel.

The orchard system can only produce fruits of low value.

And you have to take the time to click it every day.

Wait until the real "cut the knife" comes out and you can get cash directly by attracting new customers.

But you can imagine the grand occasion!

The prospects are bright.

But the existing problems are not small - the retention data is too poor and the conversion rate is almost zero.

By analyzing the data, we can draw a conclusion that Huoduoduo is now more like a small game app rather than a shopping platform.

Almost all users just took a look around the orchard system and then exited directly.

The cause of this problem.

First, there are too few merchants, resulting in too few products;

Second, the shopping attributes of Huoduoduo have not been publicized.

Users really treat Huoduoduo as a game software.

Yang Zheng didn’t think this was a big problem before.

But after seeing the detailed data today, he realized that this might not be a small problem.

When users have a positioning for a certain software in their subconscious mind.

It will be difficult to change again.

In his previous life, Douyin led all platforms and software in terms of user volume and activity.

However, when Douyin Mall was launched, the effect was not very good.

After a long period of development, by 2024, the transaction volume of its e-commerce sector will still be mainly based on the live streaming model.

The proportion reached 63%.

The transaction volume on mall shelves only accounts for 37%.

Because of its positioning as a short video and live broadcast software, it has already been deeply rooted in people's hearts.

Most people who shop on Douyin only place an order after seeing a short video or live broadcast and finding something they want to buy.

However, not many people go to the mall to search because they want to shop.

When people want to shop, the first thing they think of is "pure e-commerce platforms" such as Taohuo and Pinxixi.

Douyin has a large number of users and covers a wide range of businesses.

It is so difficult to expand business channels.

Not to mention the difficulty of promoting Huoduoduo as a shopping platform once it is positioned as a gaming software.

By then, this initial wave of publicity may even become an obstacle.

really.

These things look simple, but there are various problems in practice. It is really not that easy.

In the afternoon.

Yang Zheng asked Zhou Wei to gather people and hold a small meeting on this issue.

The problem is actually not difficult to solve.

When promoting, don’t just focus on the idea that the orchard system gives away fruit for free.

Then add some tasks in the orchard system, such as giving away fertilizers when browsing the mall, and giving away advanced fertilizers when placing an order.

Then we will give merchants some preferential policies.

If you move in now, you can enjoy reductions in service fees, technical fees, etc.

This two-pronged approach highlights the fact that Huoduoduo is a shopping platform.

still have a question.

CMO Zhang Ling did not come to the afternoon meeting.

Because I'm really too busy...

Currently, there are four core executives of Huoduoduo, excluding Yang Zheng.

CEO Xiao Guang, COO Zhou Wei, CMO Zhang Ling, CTO Chen Yan.

Among them, Chen Yan is only responsible for software technology matters.

There are only three people who actually do the work.

It was fine before.

Huoduoduo has not really started operating.

Zhou Wei and the other two are even quite free.

But now.

The coordination of the orchard system alone left Zhang Ling with almost no rest time.

Then there are three systems: vegetable garden, pasture, and fishery, all waiting to go online.

Xiao Guang and Zhou Wei both came to the meeting with dark circles under their eyes...

Therefore, Huoduoduo is in great need of staff now.

Of course, he is not an ordinary employee.

Ordinary employees can be recruited at will.

What is lacking is senior management talent.

In fact, with Xiao Guang's connections, he can recruit a lot of suitable talents.

But he now holds three core executive positions.

It would certainly not be appropriate for him to recruit more people.

So now there are two ways:

One is for Yang Zheng to recruit people himself; the other is to find a headhunting company to poach people.

Of course, Yang Zheng prefers the first method.

Because Huoduoduo is just starting out, it can be said that it is at its most vulnerable time.

He really didn't trust the people he hired from a headhunting company.

The main reason is guilty conscience.

He has already laid several traps for stealing goods.

So if you’re afraid of spending money, you might as well play Infernal Affairs or something like that for him.

in the office.

After thinking for a long time, Yang Zheng started making a phone call.

The first call was to Zheng Lan.

Zheng Lan was an old colleague of Su Xiang and Song Ruoxin in Qingyan when they were young.

In the future, he became the CSO of Xiaohongshu, which means Chief Strategy Officer.

A woman Yang Zheng truly only admires for her talents.

He had previously transferred him to Lincheng, where he was responsible for building the factories of Mengchan and Ladeshuang.

Now he wants to transfer more goods to it.

As for the "factory manager" and the CSO of the e-commerce platform, Zheng Lan certainly knows how to choose.

She readily agreed.

Afterwards, Yang Zheng called his cousin Chen Jin again.

Chen Jin was previously in Chudong, responsible for the connection between Qingyan, Mengchan and Zhengrong Media.

Now Qingyan and Mengchan have separated.

Mengchan moved to Lincheng.

Chen Jin naturally went back to his hometown with them.

She is the person in charge of Mengchan and is in Lincheng.

Then of course, he would be the most suitable person to take over Zheng Lan's position as "factory director".

Chen Jin was not very happy.

Too tired.

Finally, Yang Zheng promised a huge reward: an annual salary of one million, plus 20% of Mengchan’s shares.

She then expressed her willingness to go through fire and water for Mr. Yang.

That’s right, Yang Zheng gave the shares directly.

My own relative, and he is capable.

Mengchan has always been under the care of Chen Jin.

Of course there is no problem with him giving a helping hand.

The only problem is.

This cousin of his was a bit of a non-marriage person in her previous life. Now that she is richer, she is probably even more of a non-marriage person.

By then, his uncle Chen Lin will definitely blame him.

Finally, Yang Zheng called Song Ruoxin.

I also want to transfer her to get more goods.

Su Xiang is about to join Zhengrong Media.

Of course, it would not be appropriate for Song Ruoxin to stay in Zhengrong.

But as expected, Song Ruoxin refused.

This woman is a little crazy about Su Xiang.

She was willing to come to Xingcheng just for Su Xiang.

And now that Su Xiang has finally come to Zhengrong, how could she be willing to leave?

But Yang Zheng knew what she was thinking.

Of course she had no room to refuse.

"You and Xiangxiang are both in Zhengrong, I'm worried."

Yang Zheng said clearly.

Song Ruoxin was silent for a long time, and finally nodded in agreement.