Reborn in 2014, getting rich from the World Cup
Chapter 469 Who is the counterfeit wine?
1 month 23 number.
Friday.
night.
"What's the fifth... a knock-off of that wine?"
Chen Li'er was wearing an office suit that showed off her curves. She stared at the camera with her beautiful eyes wide open and asked angrily.
Yang Zheng repeatedly emphasized that she must not say the name of the grain wine directly in the live broadcast room.
You can rub it.
It’s okay even if the whole world knows they are taking advantage of it.
But there must not be direct evidence.
Otherwise, even if Zhang Minggang could settle the matter, it would be difficult for him to save face.
And with Zhang Minggang's noble character.
If you are caught with direct evidence.
Maybe it's not impossible to just ignore him.
and so.
Viewers can scroll through the public screen of the live broadcast room and see “Five Grain Wine”.
But Chen Li'er, the anchor, cannot be mentioned.
Chen Li'er's face was filled with anger, and her voice was filled with anger:
"Same origin, stronger craftsmanship, better ingredients, better quality, which one is the copycat wine?"
"Indeed, whether it's better or not is not up to me to decide. It's up to you, the consumers, to decide."
"But I'm putting this on hold! If you buy this and you think it's not as good as that wine, just return it to me!"
She slammed the table.
"Our five-grain brew may not be as famous as others, but its quality is definitely not inferior to any other wine!"
"Next, how much does that wine sell for? It's over 1000 yuan in supermarkets, and around or yuan wholesale!"
"Just think about it, 3 to 5 kilograms of grain can produce one kilogram of wine, and how much does grain cost per kilogram?"
"Three yuan? Five yuan? I'll just make it ten yuan, okay? That's 50 yuan for five kilograms of food!"
"What kind of grain do they use to make wine that's so expensive? Over 1000 yuan a bottle?"
"You guys were cheated, yet you foolishly defended them and even accused our Five Grain Brew of being a knock-off!"
"What should I say to you?"
As her words fell to the ground.
The live broadcast room's public screen also began to scroll some comments:
[Oh my god, the cost of alcohol is so low? ]
Niushan Erguotou is only a few yuan a bottle. How high can the cost of alcohol be?
[Fuck, what about buying thatch for two or three thousand? Is it brewed with gold?]
Isn't all wine brewed the same way? As long as it tastes good, there's no need to worry about copycats.
【…】
Obviously, these are all rhythmic barrages.
Confusing the public and blurring the brand concept of wine.
They even attacked Wu Gu Liquor for cheating people.
Anyway, Chen Li'er didn't mention any names.
The rest are what the audience said.
In fact, even if Chen Lier made a slip of the tongue and really said the name of the five-grain wine, it would not be a big problem.
Chen Li'er is the anchor of Xunbao Media. What does it have to do with Yang Zheng?
Oh, you said Yang Zheng is the CEO of Xunbao Media?
Then he should resign, right?
Otherwise, Yang Zheng would not have just let Chen Li'er perform this "wine-selling drama".
He mobilized thousands of anchors from Zhengrong Media.
If the five-grain wine does not require some special methods.
You might really get stepped on.
Public opinion is a scary thing.
Even once it is formed, the authorities cannot clean it up.
In other words, after the storm, no one cares whether it is true or false.
"Have you ever tried it? You call it a knock-off? Just open your mouth and say it's fake?"
Chen Li'er is still performing to her heart's content:
"I know that no matter what I say, there will still be people who say our Wugu Niang is a copycat wine."
“But I think facts speak louder than words!”
"Only after you've actually tasted it, can you truly know whether our grain brew is better or that wine is stronger!"
As she spoke, she looked out of the camera:
"How much is a bottle of our five-grain brew?"
The assistant broadcaster replied: "488."
"Expensive!"
Chen Li'er frowned and said, "I just told my family that a bottle of wine only costs a few dozen yuan, and you turn around and say that our wine has to cost hundreds?"
The assistant announcer said in an awkward tone, "Mr. Chen, you can't just consider the cost of raw materials. Labor, logistics, warehousing, all cost money, and then there's the investment in researching the brewing process, which costs tens of millions or even hundreds of millions."
"enough!"
Chen Li'er waited until she finished speaking before waving her hand to interrupt her.
She looked like she didn't care:
"Today I don't care how much this wine costs. I'm just going to treat my family to a drink! I also want to let those haters know that our five-grain brew is just as good as any other wine!"
After saying that, she directly took the two bottles of wine beside her and placed them heavily in front of her:
"488, two bottles!"
"That bottle is over 200 yuan, isn't it too expensive?"
"It's still expensive, isn't it? Fine, I said I'd treat everyone, so I have to show my sincerity!"
As she spoke, she took two more bottles and placed them on the table.
"Three bottles! Four bottles! Is that enough?"
The assistant broadcaster exclaimed, "Mr. Chen! Four bottles are too many! It doesn't cover the cost! Don't forget, we still have to pay for the delivery!"
"I told you, no matter how much it costs today, I'm going to treat everyone to a drink!"
Chen Lier yelled angrily, then took two more bottles of wine and placed them one by one:
"Four bottles are too many? What about six?"
"488, buy one and get six, and sell a whole box!"
"On average, each bottle is just over 80, and I guarantee the quality is better than any wine that's ten times more expensive!"
The assistant broadcaster's voice was so anxious that it almost tinged with tears: "Mr. Chen, you can't give it away like this! It's too much of a loss!"
"Don't worry about it, it's not my fault, it's not yours!"
Chen Li'er retorted without mercy, then waved her hand: "3, 2, 1!"
The assistants and the atmosphere crew shouted together: "Get in the car!"
After shouting, she started introducing herself again at a very fast pace, without any trace of crying in her tone, as if that person was not her.
"Brothers and sisters! This five-grain wine, produced in the same city as Xucheng, the wine capital of Western Shu, is as good as any other wine!"
"The original price was 488 per bottle, and now it's the same price, but we'll give you 1 for 6, so you'll get a whole box!"
"The extra five bottles are what our CEO Chen gave to his family for free!"
"As you can see, each bottle comes in a beautiful gift box, and we also give you a gift bag that holds two bottles!"
"You can buy it as a gift, drink it yourself, or even keep it as a collection!"
"If you buy it, you will definitely find it, and if you find it, you will definitely make a profit!"
“Don’t worry about whether we are some knock-off wine.”
"If you are not satisfied with the product you order, we offer a 7-day refund policy!"
"We also provide you with shipping insurance, and there is no courier fee for returns!"
"Everyone in Mr. Chen's family knows that when you buy something in our live studio, you won't have any worries!"
Followed by the assistant's sales promotion speech.
On the link of Wugu Niang, sales volume has skyrocketed visibly.
1000, 2000, 5000...
It soon exceeded ten thousand.
Then it continued to rise to over 23000 before slowly slowing down.
At this time, Chen Li'er also started to promote other products.
Of course, we can’t just hold a special event for five-grain brewing right from the start.
That would be too abrupt.
Gotta take it slow.
Various activities and celebrations are used as reasons to lower prices.
After the blue label, the purple label, gold label and red label will be released one after another.
Now this 488 blue label can only be regarded as a traffic-generating product.
"Boss, the conversion rate is 18.6%."
After the five-grain brew was finished, someone from the data group came to report to Yang Zheng.
Nearly two out of ten people placed an order.
This conversion rate is already very high.
Live streaming sales are just emerging now, and there are still many big anchors, so it’s not that competitive.
Wait until the time comes to roll it up.
1%-3% is considered qualified;
3%-5%, considered excellent;
If it exceeds 5%, then you have the potential to become a big anchor.
If it exceeds 10%, then it is Zhong Shenxiu who is born with the talent and is definitely a super anchor!
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