Reborn in 2014, getting rich from the World Cup

"Mr. Yang, the cost of the raw materials for our original liquor is about 15 yuan per kilogram."

"Including labor, water, electricity, venue, etc., the cost is almost 30 yuan."

"Even if we increase production capacity and reduce costs, the minimum price has to be above 25 yuan. Any lower and the quality will be affected."

"And now the factory price of a bottle of wine we sell to big distributors is 60 yuan a bottle."

Chen Shaoming stopped talking here.

What he meant was obvious.

The cost of a bottle is 25 to 30 yuan, the packaging is 30 yuan, and it is sold for 60 yuan.

There is no profit anymore.

You can't raise the price, right?

If we raise the price rashly, it will be difficult to explain to the dealers.

This is what Chen Shaoming said.

Yang Zheng naturally knew it.

He also calculated it.

That’s why the packaging cost is stuck at 30 yuan.

Otherwise he could have spoken even higher.

As for the profit issue, he naturally has already thought of a solution.

"There are four levels of packaging: blue label, purple label, gold label, and red label. The blue label is the basic model, corresponding to the current price. The price of each subsequent level will be adjusted upward by 50%."

Yang Zheng finished speaking.

Several people looked stunned again.

Liu Sheng swallowed his saliva and said, "Isn't this... just like selling packaging?"

Yes, we are selling packaging.

How many internet celebrity products don’t sell their packaging?

But of course, we can't say it so bluntly.

Yang Zheng glanced at him sideways. "Adjust the taste, add some precious ingredients like ginseng and deer antlers to the wine, and differentiate between different grades of wine. Do you even need me to teach you these things?"

Ah this...

Several people were dumbfounded.

To say that they are all honest people, I can only say that it is not necessarily the case.

But people who work in traditional industries do have less thoughts than those who work in the Internet.

But Chen Shaoming is a real down-to-earth person.

He frowned, "Director Yang, this isn't a good thing to do, is it? This isn't bullying... This is really not good."

What he meant to say was, deceiving consumers.

But I still held back.

Yang Zheng said calmly:

“Is the production cost of the grain wine next door much higher than ours?”

“Is Maozi’s production cost much higher than ours?”

“But what’s their factory price?”

"Wugu liquor is 10 times more expensive than ours, and Maozi is to times more expensive than ours."

"Why do you think they are so much more expensive than us?"

Chen Shaoming quickly replied: "Brand value."

Yang Zheng then asked, "How does brand value come about?"

Chen Shaoming replied: "Word of mouth, popularity, corporate culture..."

He didn't finish his sentence.

Yang Zheng interrupted directly: "If this is your understanding, then you can leave now."

Chen Shaoming's expression froze, and he paused before saying, "Promotion."

Yang Zheng spoke again: "Have you ever heard a saying? When you go out, your identity is given by yourself."

Few people have heard this before.

Because it became popular later.

But the meaning of this sentence is easy to understand.

There is a professional term called "brand positioning".

Brand positioning is all about giving a brand an identity.

This identity is not defined by the market or consumers.

It is determined by the brand itself.

What a brand needs to do is to make the market and consumers recognize your identity.

How to make them approve?

Publicity and promotion.

Be it Maozi or five-grain wine.

No matter how expensive it is.

Isn’t it essentially brewed from grains like sorghum and wheat that cost only a few dollars per pound?

Good quality?

Is their quality really better than all other brands?

Not really.

Besides, how do we define the quality of wine?

Ingredients?

Craftsmanship?

taste?

If we use these to define it.

That is better than Maotai and five-grain wine, it cannot be simpler.

But the reality is that no brand can surpass them.

So in the final analysis, it comes down to four words: publicity and promotion.

A more sophisticated way of saying it is: tell a good brand story and build brand culture.

Yang Zheng classified Yifu wine into different grades and added precious materials in order to tell the brand story.

If this is called deceiving consumers.

All the so-called famous brands are deceiving consumers.

"The current positioning of Yifu Liquor is too low, and it is difficult to really grow bigger and stronger."

Yang Zheng said calmly:

"But Yifu Liquor has been established for more than ten years, and its brand image has been fixed in the market."

“It’s not easy to improve brand positioning.”

"Because even you have already determined the positioning of Yifu wine, thinking it is just a 60-yuan bottle of wine."

"Even when I proposed grading, hoping to gradually elevate the positioning of Yifu Liquor, Mr. Chen thought I was deceiving consumers."

Chen Shaoming quickly said, "No, I was narrow-minded before. Now I understand what Director Yang meant."

He is not just changing with the wind.

But he really understood Yang Zheng's thoughts.

Change the packaging, add some ingredients, and raise the price.

This sounds like a scam.

But put it another way.

Redesign packaging, strengthen ingredients, increase costs, tell brand stories, build brand culture, and enhance brand value.

This is undoubtedly the conventional way to develop a business.

So Chen Shaoming really turned around.

"As long as you understand."

Yang Zheng didn't hold on to it and nodded, saying, "Today is January 1th. I'll give you two weeks. Before the 4th, I want to see the new products of Yifu Liquor and the finished products of Wugu Brewing."

After saying this, he stood up and said, "Let's adjourn the meeting."

Then he gestured to Zhang Qingxun and walked out of the office.

Wu Qingan won’t leave?

Naturally he had to start working.

So... Yang Zheng and Zhang Qingxun took a taxi back to the hotel.

In the car.

Zhang Qingxun had a fangirl look on his face: "You were so handsome just now."

Yang Zheng almost couldn't suppress the corner of his mouth.

He forced himself to remain calm and asked, "Are you busy in Xucheng?"

Zhang Qingxun shook his head: "I didn't come here for anything, I just came here to accompany you."

After saying that, she added, "Mainly, I want to spend more time with you."

Let her flirt as she pleases, the breeze blows across the hills.

Yang Zheng calmed his mind and said, "Then let's go back to Xingcheng this afternoon."

Zhang Qingxun took his hand: "Tomorrow."

Yang Zheng hesitated for a while, but finally nodded.

There's no need to rush for half a day, right?

……

night.

Yang Zheng received a call from Zhang Qinying.

Zhang Qinying came to tell him that she had bought all 6 Bitcoins for US$1680 million.

That's $280 per coin.

Zhang Qinying currently has 2320 million US dollars in funds.

She also wants to continue acquisitions.

Because today, Bitcoin opened at 288 and reached a high of 306!

It may not be possible to judge that the price of Bitcoin has started to rise based on this.

But it can confirm Zhang Qinying's inference: Bitcoin has not been completely abandoned, and there are still people who are willing to take over. The current price of around US$300 has basically bottomed out.

If it drops again, there will be capital to make money.

So Zhang Qinying still wants to continue acquiring.

After thinking for a moment, Yang Zheng said, "It's up to you, but your current actions will all be counted towards our bet."

He thought Zhang Qinying owed him more money.

Zhang Qinying replied confidently: "No problem!"

She wanted to make more money from Yang Zheng.