Reborn in 2014, getting rich from the World Cup

In 2014, the annual transaction volume of Taohuo + Tianmao was 7870 billion.

Li Jun definitely doesn’t know this data yet.

But Yang Zheng knew.

Among them, the transaction volume on Double 11 was as high as 571 billion, accounting for 7.25%.

Doesn’t sound like much?

Get it, this is one day’s transaction volume!

The transaction volume for one day accounts for 7.25% of the annual total. Isn’t that high?

It’s already ridiculously high!

If we deduct the transaction volume on Double 11 day.

The daily transaction volume of Taohuo + Tianmao is: (7870 billion - 571 billion) ÷ 364 ≈ 20 billion.

571÷20≈28.

In other words, the transaction volume on Double 11 is 28 times that of an ordinary day!

Almost one day equals a month!

The platform's traffic is definitely proportional to the transaction volume.

In fact, the traffic on Double 11 may be more than 28 times that of a normal day.

Especially this time.

Because before this, Taohuo had done a lot of publicity.

We also invited 5 big anchors who bring their own traffic.

So let’s compare today’s data with the data from Double 11.

If it’s not a hole in the head, what is it?

The data of live streaming selling goods is not just about GMV.

Especially for a new anchor, conversion rate is the primary data.

Wang Xinnan's conversion rate is definitely over 50%.

In other words, for every two people in the live broadcast room, one will place an order.

This is already a very high number.

The conversion rate is higher than that of Wei Yulu’s live broadcast on Double 11.

However, there are factors other than the host's ability.

People who usually visit shopping platforms basically have clear shopping needs.

Many people who shop on Double 11 may be attracted by the advertisements for the products, or they come here casually for the discounts and offers.

The conversion rate of the former is naturally higher than that of the latter.

Another point is the rhythm of the live broadcast.

Wang Xinnan is not currently live streaming to sell goods in the true sense.

She is now more in the stage of establishing her own persona, that of an expert in maternal and infant products.

So she spent a very long time explaining the product and answering various questions from the audience.

Half an hour later, only two dishes were served.

This slow pace, of course, results in a high conversion rate.

For a more formal live broadcast like Wei Yulu’s, at least four or five products can be sold in half an hour.

Many viewers won't want to buy so much stuff.

The conversion rate will naturally be lower.

Zhang Qinglan definitely doesn’t know these things, and neither does Li Jun.

That’s why Yang Zheng said: They know nothing about live streaming to sell goods!

Facing Li Jun's questions.

Yang Zheng simply responded, "Yeah."

Li Jun added, "As for the new model, wouldn't it be better to wait until the situation stabilizes before trying it?"

"I know it well."

Yang Zheng replied indifferently.

The "new model" he came up with is actually a mature model that has been tested by the market.

What do you need to wait for?

Li Jun added, "The live broadcast has just begun, how about changing it a bit?"

Yang Zheng was a little annoyed by what he said, but he still patiently explained:

"Every streamer's situation is different, and not all streamers are suitable for that model."

"Furthermore, if everyone uses the same model, it will soon become obsolete."

“Similarly, if all live broadcasts on the platform follow the same format, viewers will quickly get bored.”

After saying that, he paused and added, "If Mr. Li, or Taohuo, is unwilling to take the risk, then I can promise that I will not try any new models at Xunbao Media in the future."

"Every model will be tested by Zhengrong Media before being released to Xunbao Media for use."

Is this a good thing?

of course not.

This can be translated as: If you don't want to take risks, then Xunbao Media will just have to follow Zhengrong Media and gnaw on its bones.

Li Jun smiled awkwardly: "That's not the case. There is no business without risks. We have gone through many hardships to get to where we are today."

So, the older you are in the world, the less courageous you are.

It is precisely because we have finally achieved what we have today that we cherish it so much and are less willing to take risks.

Take the previous gambling agreement between Yang Zheng and Zhang Qinglan for example.

If it were Li Jun, even if he was 99% sure of winning.

No one is willing to take that 1% risk.

Because the cost of failure is too high.

Yang Zheng and Zhang Qinglan, on the other hand, did not have so many concerns.

Because everything they have now was not that difficult to obtain.

Especially Zhang Qinglan, it can be said that he was "born" with it.

time flies.

By 10pm.

Li Jun sighed: "This pace is too slow."

Two hours passed.

Wang Xinnan only took 7 grades.

The average duration of each fret is 17 minutes.

This pace is indeed very, very slow.

and.

"It's been two hours, and the transaction volume is only over 84 points."

Li Jun shook his head and said another sentence.

The "slow" he mentioned before probably refers more to the slow growth of MVG.

Yang Zheng said with a smile, "Mr. Li, don't you think that every day can be as grand as Double 11?"

Li Jun shook his head again. "Of course I know that Double 11 was a special case, but the difference shouldn't be that big, right?"

He paused and said, "If things continue like today, then Zhengrong Media is not worth 240 billion."

The valuation of 240 billion was calculated based on the assumption that Zhengrong Media can generate a net profit of 20 billion per year.

And to achieve a net profit of 20 billion.

Then Zhengrong Media must have a transaction volume of at least 100 billion every year.

On average, it is about 2740 million per day.

Judging from the situation on Double 11.

This data is obviously not difficult to achieve.

You can look at today's situation.

Wang Xinnan, who is live streaming today, is the first new anchor launched by Zhengrong Media.

It must have been carefully selected, right?

A carefully selected new anchor can only generate a sales volume of around one million in one night.

How good will the other newcomers that will be released at that time be?

This was actually the reason why Zhang Qinglan left after watching for a while and mocked Yang Zheng, saying "You are indeed very lucky."

A carefully trained newcomer can only earn a million per game.

What can I do to surpass Han Yuyan?

1% of Han Yuyan is more than 360 million!

Even if Double 11 is a special day.

It’s not possible that Han Yuyan couldn’t even reach 1% of that day, right?

and.

The gambling agreement between the two will end this year.

There is still a full month and a half left.

Zhang Qinglan really didn't know how he could lose!

"If Mr. Li feels it's not worth it, you can withdraw your shares now and I will return the funds in full. The cooperation with Xunbao Media can also be terminated."

After Yang Zheng said this coldly, he turned around and left.

He was afraid that if he stayed any longer, he would be annoyed to death by Li Jun, a clueless person.

So many people hate outsiders interfering in their affairs.

All the layman can see is the external manifestation.

Laugh when things are good, make a fuss when things are bad.

Who cares about the various reasons inside you?

And the most infuriating thing is: it’s no use explaining to him because he simply doesn’t understand!

So Yang Zheng’s only option was to run away.

He wasn't just saying that in anger.

If you want to withdraw your shares after paying for the goods, he can really give you a full refund.

But I obviously won’t pay for the goods.

Even the next day, Li Jun apologized to Yang Zheng.