Reborn in 2014, getting rich from the World Cup

Yang Zheng now also holds a 25% stake in Xingxing Food.

So of course he doesn't want Xingxing Food to develop well.

The reason why he was happy to hear Wang Heng sigh was because he had plans to change the development direction of Xingxing Food.

If Xingxing Food is developing well now.

Then his decision to change his development path would definitely be difficult to pass.

On the contrary, Xingxing Food’s development was not smooth.

If he proposed changing the development path, it would undoubtedly be much easier.

In fact, even if we don’t ask Wang Heng this question.

Yang Zheng also had the answer in his mind.

If Xingxing Food develops well, is it necessary to exchange 25% of its shares for 5% of Zhengrong Media's shares?

There is no doubt that they already have plans to seek new development.

"Xingxing Food's development has hit a bit of a bottleneck."

Wang Heng sighed and explained, "Market competition is becoming increasingly fierce, causing the price of raw materials to continue to rise. However, distributors are holding down prices and refusing to budge, so our profit margins are shrinking."

"The lower the profit, the harder it is to innovate products and expand channels. Furthermore, labor costs and logistics costs have been rising in recent years."

At this point, he sighed again and shook his head, "Otherwise, we wouldn't have agreed to Mr. Yang's outrageous request."

25% for 5%, and the exchange of real industry for the Internet industry, is indeed outrageous.

Yang Zheng smiled slightly and said, "I promise that Mr. Wang and the other shareholders of Xingxing Food will never regret this decision."

After that, he asked, "So President Wang is willing to cooperate with Zhengrong Media. I guess he's also interested in developing online channels?"

Wang Heng nodded without saying anything.

He knew that Yang Zheng must have more to say.

Yang Zheng did have more to say: "Now that we're all family, I'll be frank. I have two plans for Xingxing Food's online sales."

Wang Heng praised it and said, "I'd like to hear more about it."

Yang Zheng continued, "The first is the normal plan. The anchors from Zhengrong Media and Xunbao Media will do their best to promote Xingxing Food. As for the results..."

He paused and said, "Of course there is, but maybe not too big."

Wang Heng asked directly: "What about the second option?"

Yang Zheng replied: "The second option is to let Xingxing Food focus on online channels in the future."

Wang Heng frowned slightly when he heard this: "Mr. Yang, do you mean to give up the offline channels?"

"That doesn't mean giving up."

Yang Zheng shook his head and said this, then paused and continued, "If the prices when shopping online are similar to those in physical stores, what would you choose if you were Mr. Wang?"

Wang Heng was silent for a moment before saying, "I would choose an offline store. After all, online purchases take a few days to arrive. And if the price difference is not too big, it would be better to get it directly."

Yang Zheng asked again, "What if Xingxing Food's online prices are much lower than offline stores? What will happen to those distributors?"

Wang Heng shook his head and said, "Reduce the purchase, or even stop it."

After saying that, he asked again: "So this is actually a choice that must be made?"

Yang Zheng nodded and said, "If it happens once or twice like the Double 11 shopping festival, it's not a big deal. But if we keep selling at low prices, those offline distributors will definitely force us to make a choice."

Wang Heng fell silent again.

Although Xingxing Food is not a super brand, it is quite large in scale.

Its turnover in 2013 was more than 25 billion.

More than 20 billion of them were sold through offline channels!

So it is certainly difficult for him to make up his mind to give up offline channels.

But if you don’t give up, you can keep the same selling price as offline stores.

Then it will be difficult to open up sales through online channels.

Wang Heng sighed again: There is really no such thing as having the best of both worlds in this world.

Seeing that he didn't say anything, Yang Zheng continued, "In the past, even in the internet era, the development of e-commerce had already had a significant impact on the physical industry. The future is the mobile internet era, and the development of the online industry will only be faster."

no doubt.

Xingxing Food focuses on online channels, which is more in line with his interests.

Seeing that Wang Heng still didn't say anything.

After thinking for a moment, Yang Zheng spoke again: "Mr. Wang, you don't have to make a decision right now. You can decide based on the circumstances."

He paused and said, "I'd like to ask Mr. Wang for a favor."

Wang Heng gestured, "Mr. Yang, please speak."

"I want to go to the Xingxing Food factory and do a live broadcast."

Yang Zheng finished speaking.

Wang Heng almost blurted out: "Factory direct sales?"

Yang Zheng smiled and nodded: "That's right."

Wang Heng also shook his head and laughed, then gave Yang Zheng a thumbs-up: "Mr. Yang is indeed a genius in e-commerce live streaming."

Factory direct sales, a word frequently mentioned by merchants.

Many stores on Kuaishou directly display these four words.

However, I'm afraid that less than 10% of them are truly factory-direct sales.

And even if it is a store opened by a real factory.

The price will definitely not be the real factory price.

If you can make more money, why sell it so cheaply?

This is the mentality of the vast majority of people.

After all, even if the factory price is really quoted, consumers may not believe it.

Some people may even doubt the quality of the product because it is sold too cheaply.

It is a completely thankless task.

The credibility of factory direct sales through live broadcast is undoubtedly very high.

Because the audience can directly see that the anchor is really in the factory!

As mentioned before, live streaming of goods brings goods through people, goods, and scenes.

Warehouse broadcasts, factory broadcasts, and store broadcasts are all examples of scene-based sales.

Factory direct sales, warehouse relocation, store expiration.

Even in 2024, these routines will still have good results if they are used well.

As for the current year 2014.

You can imagine the effect without practicing it.

That's why Wang Heng praised Yang Zheng as a genius in e-commerce live streaming.

This is definitely a "king bomb" routine.

Why did Yang Zheng dare to bet the sales of the new anchor against the sales of Han Yuyan brought by Zhang Qinglan?

All the live streaming tricks he knows about selling goods are definitely enough for that young lady to drink dozens of pots!

What's more, what's going on with Han Yuyan?

On Double 11, she couldn't handle the huge influx of people shopping.

If it were any other day.

A live broadcast can reach over one million views, Yang Zheng... she is amazing.

The first few games.

Breaking one million shouldn't be difficult.

After all, Han Yuyan does have a group of loyal fans who love art.

But after she played a few shows.

Fans found that she was no longer artistic and only focused on emptying her own pockets.

Can you continue to be faithful?

Yang Zheng could guess what Zhang Qinglan was thinking.

Live streaming and selling goods doesn’t seem difficult at all.

Basically, it's just the street stall sales method, put in front of the camera.

The kind that you can tell at first glance that I can do it too.

Especially for an extremely proud young lady like Zhang Qinglan, all she needs is her hands.

So she was very confident and made a move to challenge Yang Zheng's position as general manager.

What kind of scene will happen when a person with this kind of personality meets Han Yuyan, who has been very arrogant recently?

Yang Zheng couldn't wait to see that scene.