Reborn in 2014, getting rich from the World Cup

Wei Yulu’s outdoor live broadcast was undoubtedly a success.

The peak of popularity has already approached the 10 mark.

This also means that the first step of Qingyan’s sales plan has been successful.

Perhaps he was under pressure from his apprentice Li Mingyuan.

On the second day, Wang Yifei couldn't wait to launch the sales plan for Yingbei Mengbao.

But only the "online part-time job" part of the plan has been started.

The plan to create the character of "maternal and infant product expert" has not yet started.

Because the former only needs to remember some simple words and understand the sales model.

You can learn it in a day or two.

As for the latter.

The numerous categories of maternal and infant products must be readily available.

You also need to have sufficient understanding of some brands in the industry.

For example, the comparison of the advantages and disadvantages of major brands in different categories, what types of products mothers and babies need in different situations, etc.

There's even some insider information about the industry.

I don't have to know everything, but at least you have to have a general idea of ​​it.

The content of these messages is definitely not something that can be remembered in a short period of time.

But in fact, there is no need for the anchor to really remember everything.

Because there can be off-site prompting during live broadcasts.

But even if you have prompts, it won't work if you really know nothing about it and can't even read the script fluently.

So Wang Yifei gave Wang Xinnan a month.

Only when she has a general impression of these things will she start the live broadcast.

The day passed quickly.

Wang Yifei's plan seemed to have failed.

He picked out five C-signed anchors from the company.

It's the kind of live broadcast room with dozens or hundreds of people, and the daily gift flow is tens or hundreds of yuan.

They have a certain fan base.

But the income is very average, just like an ordinary job.

So I'm willing to try some other things.

Doing this is actually equivalent to sales, of course the anchor himself has to be willing to be proactive.

Otherwise, if you force them to do it, it will be like they are punching a clock in to go to work.

The effect will undoubtedly be very poor.

The five people each broadcast two shows today.

Each session lasts 3 hours.

Then only a total of 7 people were attracted to join the "sales group".

Among these seven people, six are college students.

There is only one mother...

This conversion rate is undoubtedly ridiculously low.

So Wang Yifei seemed to be a little autistic.

He directly sent a very long apology letter to Yang Zheng.

Something like I thought too simply and let my boss down.

Various reviews and reflections.

Yang Zheng called him back directly and found out the details.

Then he discovered that Wang Yifei was not as simple as he thought.

On the contrary, he took many situations into consideration.

It's just that my thinking is somewhat limited.

The five anchors he selected all broadcast live on different platforms.

He realized that different platforms have different user groups and wanted to find the one with the largest group of mothers.

But he didn't expect that there would be platforms other than live streaming platforms.

and also.

Among the five anchors, he deliberately chose those with plump figures who looked like they had breastfeeding experience.

He realized that he needed to make mothers feel more identified with the anchor.

Then let the anchors have similar images to enhance the trust of mothers.

But he overlooked one point: anchors like this often have more male fans...

And most of them are the kind of grumpy old guys.

Therefore, the live broadcast rooms of these anchors all have a very pornographic and violent style.

In this case, it is obviously better to just find a completely new anchor.

Although the new anchor has low traffic and no fan base.

But they can accurately screen their fans from the beginning.

At least when the mothers come to watch the live broadcast, there will be no "thresholds" set by those grumpy old men.

Instead, it is those anchors who have a certain fan base.

In fact, they have to go through an extra step than new anchors to get rid of old fans.

Because their existing fans are not only useless, but also hinder new fans from the mother group from staying in the live broadcast room.

Yang Zheng talked to Wang Yifei on the phone for more than an hour.

He analyzed various problems for Wang Yifei.

He also shared a lot of his advanced experience and theories with Wang Yifei.

His empirical theories are truly advanced.

But it is ten years more advanced!

If Wang Yifei had not made the concession last time.

He definitely doesn't have the patience to say so much.

Wang Yifei is indeed very knowledgeable when it comes to live streaming, or online media.

With Yang Zheng's reminder, he quickly adjusted his plan.

Currently, several larger live streaming platforms are mainly composed of male users.

So he simply made Weibo his main target platform.

Weibo can be said to be a women's world, and it has become more and more so over time.

This target platform is definitely better than the live broadcast platform.

Then he also noticed an emerging platform - BlockHand.

Zhengrong Media now has a short video operation department that focuses on short videos.

He noticed that it was normal.

And I saw that his vision was broadened and he was no longer limited to the live broadcast platform.

Yang Zheng knew that he was one step closer to the position of chief operator of Zhengrong Media.

That’s right, it’s just one step closer.

Although Wang Yifei is now considered the best operator in Zhengrong Media.

But there is still a big gap between it and the overall operational strength that Yang Zheng had in mind.

In Yang Zheng’s view, the general operation of Zhengrong Media in the future will be even more important than the general manager.

The general manager he wants just needs to be qualified.

Because most of the time, they only need to play the role of an executor.

Big things that really impact the company.

It must be Yang Zheng himself who makes the decisions and gives the orders.

As for the general operation, he is responsible for the main output.

The company's main source of income comes from these operators and anchors.

It can be said that the general manager is actually just an auxiliary, and the chief operations officer is the C position.

After Yang Zheng hung up the phone with Wang Yifei.

It's quite late.

He then fell asleep holding Zhang Feifei in his arms.

He now has the habit of using others as pillows.

Especially the petite Zhang Feifei.

It's so comfortable to hold the little one in your arms.

In fact, this habit of his was developed by Zhang Feifei.

……

The next day.

It’s only 8 o’clock in the morning.

Yang Zheng was woken up by Zhang Feifei's bite.

It's a real bite, a bite on the nose.

After seeing Yang Zheng wake up.

Zhang Feifei urged directly: "It's getting late, hurry up and get up!"

There must be a reason why she woke up so early today and woke Yang Zheng up.

Yang Zheng promised to take her to the LeSu Racing Experience Center this morning to experience the professional track.

"It's only 8 o'clock, how can it be late?"

Yang Zheng replied unhappily.

Zhang Feifei also argued: "I have a live broadcast in the afternoon, so I only have time in the morning. I can't play for long anyway!"

It is true.

Yang Zheng had no choice but to get up.