Reborn in 2014, getting rich from the World Cup

in the afternoon.

Yang Zheng and Cheng Suwan returned to Zhengrong Media.

Then he called several operations staff to the conference room.

The theme of this meeting is to plan the marketing plan for Qingyan live broadcast.

Yang Zheng actually already had some ideas in his mind.

The purpose of calling a few operations people is to pool their ideas.

After all, even if he was reborn, he might not be able to think everything through.

The second reason is naturally to teach them some skills in live streaming and selling goods.

and.

This time he didn't plan to control the entire process himself.

This may be a bit cruel.

But the fact is: the failure of Qingyan's marketing plan this time will bring more benefits than disadvantages to him.

So this time he planned to let a few operations people practice.

Of course, he is not afraid even if he succeeds.

Otherwise there is no need to go to such lengths.

Because of Qingyan's light luxury positioning, it is destined not to become as popular as Mengchan.

If the bet agreement between him and Cheng Suwan is to see which brand, Qingyan or Mengchan, will have higher profits in five years.

Then he really wouldn't dare to do such an act of aiding the enemy.

Because Qingyan’s sales may never catch up with Mengchan.

But it is hard to say which of the two will have higher profits in five years.

Qingyan's current profit margin of 50% is after deducting R&D costs, as well as labor, store costs and other costs.

And if Qingyan also focuses on online sales in the future.

Then the R&D costs will be shared with Mengchan.

The difference in profits between the two will be extremely exaggerated.

If Mengchan's current 568 set is changed to Qingyan's packaging, it will be sold for at least four figures.

In other words, Mengchan would have to sell three orders to make up for the profit Qingyan made from one sale.

And five years later, if Qingyan develops smoothly, it is impossible for her to fail to achieve even one-third of Mengchan's sales.

So it’s a good thing that they had agreed upon “within 5 years” before.

Otherwise, Yang Zheng would really have to ignore Qingyan and miss the gentle Mr. Cheng.

After giving a brief introduction to Qingyan’s basic situation to several operators.

Yang Zheng said, "Tell me what you think."

He trailed off.

Several operators were concentrating on thinking.

After a while.

Wang Yifei spoke first: "Mr. Cheng, could you tell me what are the advantages of Qingyan compared to other beauty brands?"

Smart people are indeed different from ordinary people, and his question hit the nail on the head.

Cheng Suwan paused and said, "Qingyan's quality is not inferior to those international brands, but the price is much lower than them. The advantage lies in the price-performance ratio."

Wang Yifei frowned when he heard this, and was about to ask again.

Yang Zheng said first, "Qingyan's advantage lies in its high-end quality. It is only sold in Mr. Cheng's Rumeng Beauty Salon, and Rumeng Beauty Salon's customers are basically wealthy daughters and noble ladies."

After he finished speaking.

Cheng Suwan opened her lips slightly and looked at him in surprise.

Only her own Rumeng Beauty Salon sells Qingyan.

Changing “会” to “有” changes the context completely.

Her Rumeng Beauty Salon also follows the light luxury route, and there are indeed many wealthy people among its customers.

But it's just the level of having some assets.

It definitely has nothing to do with the word "wealthy family".

To be honest, she has been in the business world for more than ten years.

But I haven't really learned how to say something so shameless.

She suddenly felt that compared to this bastard, she was more like the 18-year-old...

Here.

After hearing Yang Zheng's words, Wang Yifei's brows relaxed immediately and he nodded with a smile: "It's exclusive to wealthy families, even if you have money you may not be able to buy it. This sounds very tempting!"

The other operators also nodded and started discussing it one by one.

"We can use the topic of revealing the secrets of wealthy ladies' makeup boxes as an introduction to draw out Qingyan."

"You can set three price levels: the original price, the member price, and the final price for the livestream. A price lower than the member price is the entry point."

"Then what's the reason for the price reduction?"

"Um...event feedback?"

"Why doesn't the activity give back to members, but instead gives back to these irrelevant people in the live broadcast room?"

"This... then what do you say we should do?"

"I don't think we need to focus too much on the price of Qingyan, but rather on the brand story. As long as we tell a good story and make consumers identify with the brand, a higher price is fine. Besides, Qingyan has always been about affordable luxury, so being too cheap would be detrimental to the brand's value."

The person who said this was Li Mingyuan.

It is the operation with the second highest revenue in Zhengrong Media.

If it weren't for the fact that he was Wang Yifei's personal disciple, he would be considered his most trusted confidant.

Then the position of director of Zhengrong Media's Operations Group 2 should be his.

Li Mingyuan's words hit the real point.

Qingyan, who takes the light luxury route, certainly cannot shock the world with low prices like Mengchan.

Otherwise, Yang Zheng and his team would not have had to establish the Mengchan sub-brand.

If live streaming of goods does not win by price.

The only way is to tell a good brand story.

As mentioned before, the consensus in the industry is that live streaming of products by big brands cannot succeed because they cannot break through the competition.

But there are actually exceptions - a sportswear brand known as the "pride of domestic products".

It encountered difficulties in its own operations, suffered losses for years, and even stopped trading its stocks.

Still donated a total of 5000 million yuan worth of supplies to the disaster area.

He became famous in this battle.

The live broadcast rooms on major platforms are all very popular.

Netizens rushed in and placed orders frantically.

The purpose of its donation may not be to tell a good brand story.

But after the donation, it undoubtedly achieved the effect of telling a good brand story.

What other well-known luxury brands are there?

The reason why they can become luxury brands is that they tell good brand stories.

What Yang Zheng said just now was actually about creating a brand story for Qingyan.

"Tell me specifically, how do you tell this story?"

Yang Zheng asked.

Li Mingyuan felt a shock when he heard this - it was appreciation from the boss!

He organized his words and replied, "Actually, the boss just said that the brand story of Qingyan is centered around the word 'high-end'."

"Master also said that this is exclusive to the wealthy, and even the rich may not be able to buy it. This is the theme of the Qingyan brand story."

The two paragraphs embody two words - emotional intelligence.

He paused and continued:

"My idea is to ask Wei Yulu to go to Mr. Cheng's Rumeng Beauty Salon and do an outdoor live broadcast with the theme of experiencing the life of a wealthy lady."

"Then arrange a scene where the waiter looks down on Wei Yulu, who is not a member, and the two get into an argument."

"This will not only attract attention, but also enhance the high-end image of Rumeng Beauty Salon. After all, only big stores can cheat customers."

"Then the store manager came out and apologized to Wei Yulu, trying to restore the image of Rumeng Beauty Salon. He then gave Wei Yulu some Qingyan cosmetics as compensation."

"After returning home, Wei Yulu felt that the cosmetics were good, but when she wanted to buy more, she found that they were only available at Rumeng Beauty Salon."

"Finally, she went to Rumeng Beauty Salon again, got Mr. Cheng's contact information, and negotiated with him. Finally, she got Qingyan listed on the shelves, so that the sisters in her live broadcast room could also buy Qingyan's exclusive cosmetics."

This is such a touching story...