Reborn in 2014, getting rich from the World Cup

"Boss, this is it."

Wei Yulu paused and said, "I'm live streaming right now, and many sisters in the live streaming room are saying that although Mengchan is useful, the price is too expensive. Do you think you can organize another event or something to lower the price a bit?"

"Is it expensive?"

Yang Zheng first asked a question in return, then paused and began to speak:

"All of Mengchan's products are made from top-notch materials."

"Take lipstick for example. It uses natural oils rich in unsaturated fatty acids, which can deeply nourish the lip skin and improve dry lips."

"It also contains natural beeswax, and the pigments are all natural pigments extracted from plants, which are completely harmless to the human body. It also contains caviar extract, which contains a variety of nutrients and can effectively care for the lip skin."

"The cost of these raw materials alone, when applied to each lipstick, is nearly 200 yuan."

“Then there’s the production process, because our main purpose is to promote Eastern aesthetics.”

"So many of the techniques used are ancient Xia country production techniques. The process is extremely complicated and requires a lot of manpower and material resources."

"Then there's the R&D costs. To create this lipstick, I sought guidance from many renowned industry experts. The total cost exceeded 50 million!"

"Then there are the styles and packaging designs. I also hired a well-known designer and paid him 500 million for the design alone."

"Finally, there are labor costs from production to sales, site costs, rent, utilities, etc., which are also considerable expenses. If sales are made through online channels, there are also logistics costs."

"If you add these things up yourself, you'll know that if the production volume is small, the cost price of a lipstick could be close to 300 yuan."

"Is 368 a lipstick like this too expensive?"

This was naturally a script that had been written long ago.

Breaking down costs from a seemingly professional perspective is a very common tactic in live streaming e-commerce.

First, it can demonstrate professionalism to enhance consumers’ trust;

Although the words of real professionals sound fake, how many professionals can there be in the live broadcast room?

The second is naturally to exaggerate the cost so that consumers feel that they are making a profit by buying it.

Yang Zheng finished speaking.

Before Wei Yulu could say anything, the barrage of comments had already exploded.

[Come to think of it, 368 doesn't really seem expensive, does it?]

[It’s expensive! Boss, please organize another promotion!]

"That's totally wrong! Why would mass production have such high costs? He himself said that the cost would only be 300 if the production volume was small!"

[The cost is 300, and you sell it for 368. Isn't that still a profit of 68? How is it not expensive?]

[Whether it’s expensive or not is not up to you, it depends on whether I have the money to buy it! ]

[It's still too expensive, boss! Let's have another promotion!]

Most of the comments on the barrage are complaining about the price.

But this is exactly the effect Yang Zheng and his team wanted.

If the audience doesn’t say it’s expensive, how will they have an excuse to lower the price later?

Wei Yulu first read a few comments, and then said to the phone:

"Boss, these words were not said by me, but by the sisters in the live broadcast room. They still think it is too expensive."

Yang Zheng sighed deeply: "I do business to make money."

Wei Yulu immediately replied, "Promote it first, build your reputation, and then think about making money. Boss, you said that yourself!"

She paused and said, "Now so many sisters in my live broadcast room want to buy Mengchan. You can organize another promotion and lower the price. After the sisters buy it, they will definitely promote it for you. Sisters, will you help us promote it?"

In a truly official live broadcast of selling goods, the assistant broadcasters will definitely respond in unison: Yes!

And now.

Naturally, the barrage can only set the pace.

But actually, there is no need to set the pace.

After Wei Yulu finished speaking, the live broadcast room was immediately filled with the word "meeting".

Obviously, the audience has been immersed in the play.

Yang Zheng was silent for a long time, looking speechless, and then he said:

"An event like the National Day event definitely won't work. At 368 yuan per set, I lose over 200 yuan per set. Last time, I didn't expect a new product to sell nearly 50 units."

He just finished speaking.

Wei Yulu immediately responded, "Boss! You've been exposed! You're losing 200 per order, and the cost of that set is less than 600!"

She paused, then said in a tone of deep sorrow, "How could you have the heart to sell a set for 1850? You're no different from those profiteers!"

The barrage of comments also began to fill the screen with the words "swindler".

Yang Zheng said helplessly, "It's not that I want to sell it so expensively. I'm a brand manufacturer and I have to consider the dealers below."

"How much is the monthly rent for those retail stores and counters? If I don't raise the price, they won't make a profit selling my products. Who would be willing to be my distributor?"

Not surprisingly, Wei Yulu immediately replied:

"We! Every one of the sisters in my live studio is willing to be your distributor!"

The barrage of comments was filled with "I" and "we" again.

Yang Zheng was silent again for a while, as if he was thinking.

Wei Yulu said sincerely, "Boss, my live broadcast room now has nearly 3 people! Where can you find so many distributors?"

She paused and said, "In this way, we won't let you sell at a loss. You can give us a cost price and let the sisters pick up another wave of benefits. Everyone will definitely promote you well in the future!"

Yang Zheng seemed to have finally figured it out and asked, "What price do you want?"

Wei Yulu said as if it was a matter of course: "368 plus 200, that's 568."

"That's impossible!"

Yang Zheng immediately refuted, and then said:

"Other companies generally aim for a 20% to 50% profit margin on their products. International brands aim for over 80% profit. I'll make the lowest possible profit of 20%, so 680 yuan per set. Is that okay?"

Wei Yulu shook her head vigorously: "Of course not! Boss, how can you have the nerve to make money from my sisters? Without their support, I might not be able to live broadcast now!"

After saying this, she said in a firm tone, "It's 568! And it's a set of ten, so nothing can be missing! This is already 200 yuan more expensive than before, and the sisters are already at a big disadvantage!"

Yang Zheng was silent for a long time again, and then asked, "Your live broadcast room has 3 people, right?"

"Correct!"

Wei Yulu responded.

Yang Zheng paused and said, "568, I'll only place an order for 3 this time."

Wei Yulu immediately replied: "3 orders is too few. Sisters still need to stock up. How long can one set last?"

“5 orders, no more!”

After Yang Zheng finished speaking, he hung up the phone.

"5 orders aren't enough! Hello? Boss? Hello?"

After Wei Yulu said a few words on the phone, she looked at the screen helplessly:

"Sisters, I tried my best. Our boss is actually not stingy, it's just that the loss last time was too great."

After saying that, she shifted the camera to the computer screen, then opened Taohuo.com and searched for Mengchan.

"Wow! The boss is the boss, he's so efficient!"

"Did you see this, sisters? The original price was 1850, but now it's reduced to 568!"

"For those who haven't bought it before and those who want to stock up, hurry up and buy it! There are only 5 orders this time, and they will be gone once they are sold out!"