Reborn in 2014, getting rich from the World Cup
Chapter 212 Mr. Yang, please don’t be like this (2)
“It’s possible, but the effect probably won’t be very good.”
Yang Zheng explained: "When promoting offline stores online, most of the resources are wasted because the people who are participating in online face-to-face meetings are netizens from all over the country, while the number of people who are in Xingcheng or have the opportunity to visit Xingcheng is definitely only a small number."
"Besides, many of the services offered by entertainment venues aren't suitable for publicity. Your home might be able to handle it in Xingcheng, but if you want to expand it nationwide..."
Liu Ruitao paused after hearing this, then smiled helplessly: "I thought it was too simple."
Yang Zheng also smiled and said, "But when it comes to publicity, it's better to do it than not to do it at all, as long as we can control the costs."
“Control costs?”
Liu Ruitao looked up at him.
Yang Zheng nodded slightly and spoke again: "Hiring anchors and internet celebrities has a very high publicity cost, but if your own employees work part-time as anchors, it shouldn't require much salary increase, right?"
He paused and said, "Pick some handsome men and beautiful women with outstanding looks and broadcast them live in your store. Occasionally, arrange for a few customers with good acting skills to be interviewed and ask them to comment on the service."
"Then we can offer some online preferential policies, such as discounts for fans of the live broadcast room."
Liu Ruitao frowned when he heard this: "If that's the case, without big anchors and internet celebrities to attract traffic, what's the point of running this live broadcast?"
Yang Zheng hasn't spoken yet.
Qian Zhiyuan, standing by, couldn't help but say, "Uncle Zheng said it all, it's a cost issue! You spend 100 yuan on traffic, but the actual effective offline traffic you get is probably only 10 yuan, so you're losing 90 yuan."
"If we follow Uncle Zheng's method, the cost is almost zero. The traffic may be small, but every extra dollar is pure profit!"
"That's what it means."
Yang Zheng nodded again, and then added, "Mengchan's publicity expenses, if you really calculate it, it's at least 3000 million."
Liu Ruitao was stunned for a moment and remained speechless.
In fact, he was originally a little uncomfortable with the fact that Yang Zheng did not cooperate with him and just came up with some random ideas to get rid of him.
But now... he faced reality.
It costs 3000 million to carry out publicity. How long will it take to make it back?
Li Zhiyu asked, "Uncle Zheng, didn't you really lose money this time?"
Yang Zheng shook his head. "Not really. The profit margin for cosmetics is quite large, so there's still some profit. But it's not much either. Sales are close to 1000 million, so the profit is only a little over million."
Li Zhiyu looked at him speechlessly: "You call over 1000 million not a lot of money?"
Qian Zhiyuan smiled and said, "For a boss like him who's worth billions, how much can it be considered?"
Liu Ruitao also nodded and said, "After making such a big splash, the profit margin is only 5%, which is indeed not much."
Li Zhiyu glanced at him and said unhappily, "I'm sick of discussing money with you rich second-generations! Drink!"
Everyone laughed and drank a glass together.
After Liu Ruitao put down his glass, he looked at Yang Zheng again. "Uncle Zheng, could you elaborate on the method I used to find someone to do a livestream?"
After facing the reality, he was ready to be down-to-earth.
Yang Zheng paused and said, "It's hard to explain the specific operations clearly. Tomorrow, I'll have my company's operations department contact you and ask them to go directly to your store for on-site guidance and help you start a live broadcast."
Liu Ruitao smiled and nodded, raised his glass and said, "Then I'll trouble you, Uncle Zheng."
"You're welcome."
Yang Zheng raised his glass and clinked it with his.
They both drank it.
After eating and drinking enough.
As expected, Qian Zhiyuan and the other two prepared to go to the bar to continue the second half.
Yang Zheng really has no interest in bars.
There's no point in just going there to drink and party.
As for picking up girls.
The girls he has already interacted with are enough to drain him dry.
And there are a few in the bowl ready to eat.
How can I be interested in bar girls?
But this game was his team, so it was hard for him to refuse, so he went along.
……
It's still the Star Bar.
None of the four brought any girls.
So Liu Ruitao asked the bar manager to find it on the spot.
This is his family's property.
The prince came with his friends, and the girl brought by the bar manager was of course of high class.
Moreover, Yang Zheng also saw an acquaintance - Wang Xinnan.
The Porsche salesperson he had teased was the top live-streaming anchor for that MCN agency in his previous life.
By the way, it has been almost three months since he ordered the Porsche 918, so it should be arriving soon.
That day, Yang Zheng recruited Wang Xinnan to be the anchor.
But I don’t know what this girl is thinking.
They all came to the nightclub, but didn't come to see him.
He pointed directly at Wang Xinnan and then hooked his finger.
Wang Xinnan naturally recognized him as well.
After all, she had never seen another man who was so young and handsome, and who bought two cars at one time for more than 2000 million yuan.
Yang Zheng seemed to recognize him.
Wang Xinnan looked a little embarrassed, but very excited.
Nearly three months have passed.
Her impression of this damn reality was even more profound.
I also feel a little more relaxed.
Otherwise, I wouldn't be hanging out in the bar.
This place is much more...real than a 4S store.
She thought that just by giving up a small profit she could get a big profit, but that was simply impossible.
"Mr. Yang, I didn't expect you still remember me."
Wang Xinnan forced a smile.
"Beauty always impresses."
Yang Zheng said, patting his thigh: "Sit down."
Wang Xinnan hesitated for a moment, but still sat obediently on his lap.
"You've made a lot of progress."
Yang Zheng joked.
Wang Xinnan didn't know how to respond and could only smile awkwardly.
She was wearing the standard bar chick outfit - a short skirt that reached her waist and a small camisole that showed her waist.
Yang Zheng gently stroked her legs with one hand and her waist with the other, feeling her delicate skin.
Wang Xinnan twisted his body unnaturally: "Boss Yang, let's have a drink first."
Yang Zheng didn't reply.
Just like last time at the Porsche 4S store, I made further attempts.
This time, Wang Xinnan did not react as excitedly as last time.
She just said softly: "Mr. Yang, please don't be like this."
She said the same thing last time.
But the turning point came when Yang Zheng put his arm around her waist.
After Yang Zheng finished testing her, he lost interest and withdrew his hand and patted her hips: "Come down."
Wang Xinnan was stunned at first, but soon understood something.
She felt inexplicably aggrieved and whispered, "It was because of you that I didn't stop you."
Yang Zheng chuckled: "So I was the first one to touch it?"
Wang Xinnan froze and remained silent.
How can you not be taken advantage of when working as a bar hostess?
If she had reacted excitedly when a customer touched her, she would have been chased away long ago.
Yang Zheng patted her buttocks again.
Wang Xinnan paused for a moment, then stood up and sat on a chair beside him.
Liu Ruitao noticed this and asked, "Do you want to change it?"
He thought Wang Xinnan refused to cooperate.
"Need not."
Yang Zheng waved his hand and joked, "I think she's too heavy."
Several people laughed when they heard this.
Wang Xinnan also forced herself to put on a shy smile.
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