Reborn in 2014, getting rich from the World Cup

Qingyan Beauty Skincare Company.

After Yang Zheng picked up Chen Jin, he came here directly.

Cheng Suwan took them on a tour of the company.

Then several people sat in her office and started chatting.

This is actually an interview.

Cheng Suwan's interview with Chen Jin.

Although Chen Jinjin’s entry into the company is a foregone conclusion.

But in the company, you are here to be a mascot, or you can be responsible for specific matters.

Of course Cheng Suwan still had to investigate.

Chen Jin undoubtedly has real talent and knowledge.

And she's obviously serious about her work.

I have checked a lot of information about Qingyan Makeup in the past two days.

So when faced with Cheng Suwan's questions, he answered them fluently.

Cheng Suwan was obviously very satisfied and finally suggested:

"Let Chen Jin be my assistant first, is that okay?"

The person she was asking about was naturally Yang Zheng.

Yang Zheng didn't reply, but looked at Chen Jin.

After a slight hesitation, Chen Jin nodded.

Cheng Suwan is the president of the company.

And the position of assistant to the president.

If you don't do your job well, you will just be a handyman, even worse than a secretary.

If you do it well, it is equivalent to being a "vice president".

Cheng Suwan arranged her to be her assistant, undoubtedly with the intention of training her.

This is well-intentioned.

There was no reason for her to refuse.

"Then it's decided."

Seeing her nod, Cheng Suwan ignored Yang Zheng and announced the resolution directly.

Yang Zheng glanced at her, thought for a moment, and said, "I won't interfere with the company's specific affairs in the future. After all, I don't understand beauty products."

He had only said half of his words.

Cheng Suwan seemed to remember something and asked, "Now that you mention it, I've actually been quite curious. Why did you suddenly want to invest in my company?"

"Just about to say it."

Yang Zheng glanced at her and continued, "Although I don't understand beauty products, I am optimistic about the beauty industry."

When Cheng Suwan heard this, she curled up the corners of her mouth in amusement.

An 18-year-old kid, a boy.

Tell her that I am optimistic about the beauty industry.

As if I know so much about him.

She has been working in the beauty industry for several years, but she doesn't dare to say how much she knows about it.

"Really? Then how do you think the beauty industry should develop?"

Cheng Suwan asked with interest.

Yang Zheng said calmly: "Do a good job in brand concept and marketing."

Cheng Suwan smiled lightly: "This can be said to be the core of development of all industries."

Saying it is the same as not saying it.

She didn't say this out loud, but paused and said:

"Can you be more specific? What kind of brand concept should we develop and how should we market it?"

Yang Zheng immediately started copying homework: "With the concept of promoting oriental aesthetics, we will integrate oriental aesthetic elements into product design and advocate a makeup style suitable for oriental women."

Cheng Suwan was stunned when she heard this.

Chen Jin, standing nearby, said, "The domestic cosmetics market has always been dominated by Western aesthetics. If we promote the concept of Eastern aesthetics, we should be able to attract a significant audience."

Cheng Suwan came back to her senses and shook her head gently:

"Oriental aesthetics is indeed a niche area in the beauty market. It's not that no one is pursuing it, but it's simply impossible to develop it. Only skincare products still have a small market, while cosmetics simply don't have a consumer base."

Yang Zheng spoke again: "Just because it didn't exist before doesn't mean it doesn't exist now, and just because it doesn't exist now doesn't mean it won't exist in the future."

He paused and said, "In the past, domestic products were synonymous with copycats, but what about now?"

"Although there are still many people who don't approve of domestic products, a large number of people have chosen to support them."

“The market is never static, but constantly changing.”

"National style aesthetics are becoming more and more popular now. Isn't this the trend of the rise of Eastern aesthetics?"

Cheng Suwan was silent for a moment after hearing this, then nodded and said, "Maybe we can try."

You can only try it first.

It is impossible to transform completely and start focusing on oriental aesthetics.

Otherwise, success would be easy.

But if any problems arise, Qingyan Beauty may go bankrupt.

Yang Zheng continued, "We could start by launching something like the Four Beauties series. We don't need high-end products, but rather a more accessible approach, focusing on online sales. We could then incorporate some ancient craftsmanship and traditional techniques to make it more 'Oriental' in character."

Cheng Suwan was stunned again when she heard this.

She thought for a moment and said, "So the marketing route you're thinking of is to rely on online promotion?"

Yang Zheng nodded and said, "That's right. We're looking for beauty bloggers on Weibo and attractive anchors on major live streaming platforms to promote our products. We're focusing on being affordable and supporting domestically made products."

“Products that are approachable to the general public can indeed be sold primarily online.”

Cheng Suwan first affirmed it, and then changed the subject:

"But my brand positioning for Qingyan is to go the light luxury route. Promoting it in the way you described would give people a cheap feeling, which is not conducive to Qingyan's brand value."

Yang Zheng quickly proposed a solution: "Then set up a sub-brand to differentiate it from Qingyan."

Cheng Suwan paused for a moment and nodded slowly: "That's fine."

After saying that, she looked at Yang Zheng and said, "Eastern aesthetics, plus online sales, is this why you're optimistic about the beauty industry?"

Yang Zheng also looked at her: "Do you dare to bet that within five years, the sub-brand's profits will exceed Qingyan's?"

Cheng Suwan chuckled and shook her head: "Don't even mention 5 years, I'd bet you 10 years."

No, why did you guys make the bet too?

Cheng Mengdie, who was standing by, felt something was amiss and couldn't help but ask, "What are you guys going to bet on?"

Yang Zheng thought for a moment and said, "Since Mr. Cheng is so confident, let's just go big."

"After five years, if the sub-brand's profits don't exceed Qingyan's, I will return my 5% stake in Qingyan Cosmetics to Mr. Cheng."

"But if it exceeds that, then Mr. Cheng will transfer 26% of the shares to me. I will compensate Mr. Cheng with 5% of the funds based on Qingyan's valuation at the time."

Cheng Suwan looked at him: "You seem to be more confident than me?"

"of course."

Yang Zheng nodded and said, "Let's make it official and sign an agreement."

This is called: business is business!

Cheng Suwan didn't hesitate and nodded directly: "Okay! Then sign a formal gambling contract!"

Having said that, she was about to instruct someone to prepare the contract.

Yang Zheng suddenly thought of something and added, "The sub-brand will be handed over to Chen Jin within a year."

These words undoubtedly showed his distrust of Cheng Suwan.

It was as if he was worried that she would deliberately suppress that sub-brand.

Emmmm......

Not "like", but "is".

After all, riches are exciting.

Moreover, for Cheng Suwan, Qingyan Beauty is not just a matter of money.

This is the cause she has been working hard for.

If she sees that things are hopeless, she will take action at the last minute.

Then isn’t Yang Zheng waiting to lose?

So of course he has to be on guard.

Cheng Suwan looked at him for a long time and uttered one word: "Okay!"

Then she turned and left the office.

She became more and more certain: this little bastard is not a good match for Mengdie!

In fact, from a personal point of view, she admires Yang Zheng.

At the age of 18, you can clearly distinguish between business and feelings.

I'm sure I'll be able to achieve something in the future.

But this kind of person will definitely not be a good partner in life.

Unless the other person is also very rational and can see clearly.

But Mengdie is obviously not.

indeed.

Just after she left the office.

Cheng Mengdie punched Yang Zheng lightly and said coquettishly, "Why are you taking it so seriously? You even made my mom mad!"

Yang Zheng said calmly: "Let's talk business."

Cheng Mengdie wrinkled her nose, turned around, and looked as if she was ignoring him.