Reborn in 2014, getting rich from the World Cup

After the introduction session.

Yang Zheng asked several people to hand in their homework - live broadcast planning.

The planning direction is: LOL live broadcast, the anchor is a cute girl in the two-dimensional style, and the game rank is Diamond 1.

That is to make a live broadcast plan for Zhang Feifei.

This was the small task he asked Zhou Wei to assign to them before he came to Xingcheng.

The live streaming industry is just emerging now.

Even future industry giants are probably still in the stage of feeling their way forward.

Therefore, Yang Zheng did not value the past resumes of these people.

Just understand the general process of live streaming.

Otherwise, it would be tiring to take care of a pure newbie.

What he values ​​more is: the ability to think openly.

The live streaming industry is changing every day.

The routine that was very popular last month may be eliminated this month.

If one's thinking cannot keep up, he or she will naturally be eliminated.

Yang Zheng was carefully looking at the seven plans of seven people.

The seven of them looked at him nervously.

Of course they know what this plan means to them.

If you succeed, you may soar to the sky.

If it doesn't work out, then at best you can just make a living.

time flies.

Yang Zheng finally put aside the last plan.

Seven plans are underway.

There is a big surprise.

There are two little surprises.

The other three were... pretty average.

The standard ones are those that summarize other people’s live broadcasts.

There was not even any mention of how to leverage Zhang Feifei's personal strengths.

Some analyses of game live streaming also don’t hit the point.

There's nothing wrong with it, but it's also nothing new.

The two little surprises are a bit novel.

One said:

As a new cute girl, find some big entertainment anchors and issue SOLO challenges.

This is indeed a way to become famous quickly.

After all, there are not many girls who play games, and even fewer who are good at it.

If I can win a few times, it will definitely become a hot topic.

The cost will be huge.

Otherwise, why would those big anchors help you?

It can only be based on "yuanfen".

Then, the plan did not mention any subsequent plans to stabilize popularity.

So it's just a small surprise.

The person who wrote this plan is Zhao Mengqi.

22 years old, just graduated this year.

She is a little beauty with a score of 82.

The core of another plan is: cosplay.

It is to COS some LOL characters and broadcast live.

The person who submitted this plan was Zheng Mingli, a 23-year-old fat otaku.

He started watching live broadcasts during college and served as a free room manager for the anchors.

I continued working there for half a year after graduating from university, still for free.

Then I couldn't bear working during the day and doing volunteer work at night anymore.

He suddenly woke up and left his beloved anchor.

So true love cannot defeat reality.

Zheng Mingli's plan was originally very feasible.

But his subsequent analysis was not in place and went a bit off track.

He wrote about COSing different characters every day to attract popularity.

It’s different every day, which is definitely not okay.

There are only about 100 characters in LOL.

Many of them are not suitable for Zhang Feifei COS.

Different words every day.

I guess it won’t last more than a month before the COS is finished.

At that time, the cycle will just repeat itself.

Then the audience got nauseous and left.

Another point is that Zheng Mingli proposed:

It is difficult to truly attract viewers by simply COSing in costumes, so the anchor needs to learn the lines and even the expressions and movements of those characters.

He's obviously gone off track.

I forgot that the main focus is LOL game live broadcast, not LOL marginal live broadcast.

Besides, with Zhang Feifei's personality, what expressions and movements can she learn?

What the hell?

Therefore, Zheng Mingli's plan can only be regarded as a small surprise.

He may be more suitable for entertainment broadcast operations.

The person who really gave Yang Zheng a pleasant surprise was a man named Wang Yifei.

Wang Yifei, 25 years old, graduated from Zhongchu University and can be considered as Yang Zheng’s senior.

I love League of Legends and have worked as an OB anchor, but was not very successful.

I have also worked as an operator for a big anchor, but what I actually did was the work of a property manager.

So when he saw Zhengrong Media recruiting, he jumped over directly.

There is a sentence in his plan:

The essence of Youbo is actually entertainment broadcasting. Technical anchors can only be slightly popular at best. If you want to become a real big anchor, the key is still the personality.

Yang Zheng was surprised by his words.

Now in 2014, even the positioning of positions such as live broadcast operations is still unclear.

There are definitely not many people who can have this understanding.

And Wang Yifei also has ideas about live broadcast planning:

First establish your personal image. It would be best if you can be bound to a hero in LOL, become the spokesperson for that hero, or even just play that one hero.

Then filter your fans. Don’t try to please everyone. Just focus on certain groups.

Finally, there is publicity and hype.

There are many methods, but the prerequisite is to have stable traffic so that you can receive larger traffic instead of being overwhelmed by the traffic.

These points really hit the mark.

His only problem was that he didn't specify how to proceed for a specific anchor.

In other words, the question was not answered.

Yang Zheng felt that he must have done it on purpose.

The intention is to show that what he can do is to take charge of the overall operation, rather than just the operation of a certain anchor.

"From now on, Wang Yifei will be responsible for Zhang Feifei's live broadcast operations, with Sun Tingfang assisting. Zhao Mengqi will be responsible for Zhou Mei's live broadcast operations, with Zhang Na assisting. Zheng Mingli, Wu Yan, and Zhu Jie, the three of you will be responsible for discovering new anchors."

Yang Zheng first determined the personnel allocation.

He trailed off.

Except for Zhao Mengqi who looked slightly happy, everyone else looked a little disappointed.

Including Wang Yifei.

It seems that he really wants to be the general manager.

Yang Zheng spoke again, "The company only has two anchors now, but it won't always be just these two. So everyone definitely has the hope of being able to do live broadcast operations, and manage more than one anchor."

After he drew a picture of a pie, the expressions of several people improved slightly.

Why do they all want to do live broadcast operations?

Because in addition to salary, live broadcast operators can also get a share of the anchor's income.

"When to start live streaming and how to live stream in the future are all matters that you, the operations manager, should discuss with the anchor."

After Yang Zheng finished speaking, he gestured, "You can start working now."

He didn't point fingers at these people right away.

Because only practice can bring true knowledge.

He was not worried about whether these people could do a good job.

Because he has no plans to make money by live streaming games now.

His main purpose now is actually to train troops.

2016 is known as the first year of live streaming.

Douyin only emerged in 2016.

So that's when you can really show your skills.

After looking at each other, they left the meeting room.

In the end, only Yang Zheng, Zhou Wei and Yang Yahan were left.

Yang Zheng glanced at the two of them and spoke again:

"Sister Zhou Wei, you should take Yahan with you to work from now on and let her be your secretary."

"Ok."

Zhou Wei nodded and said with a smile, "I feel that Mr. Yang's aura is getting stronger and stronger. He doesn't look as young as he looks at all."

Yang Yahan nodded in agreement: "Yes, I didn't even dare to breathe too heavily just now."

Yang Zheng glanced at them and asked, "Is it really that exaggerated?"

Zhou Wei and Yang Yahan nodded in unison: "Yes."

Yang Zheng smiled lightly.

The so-called strong aura is nothing more than confidence and authority in words.

In the final analysis, it’s all about money supporting people.

Money is a man's courage, and it is the source of his self-confidence.

For money, others have to listen to every word you say, and they have to listen carefully.

This creates authority.