After my soul traveled to ancient times, I don't want to be cannon fodder
Chapter 26 Marketing Positioning
"Young Master, Young Master..." Seeing that Zhong Ning was about to leave, Shopkeeper Xu quickly stood up and stopped him, "Just as you say, Young Master, let's print a batch first and sell them as a test, just give it a try!"
Shopkeeper Xu smiled and invited the person back and seated him back in his seat.
He also brewed a cup of tea himself.
He had a hunch that this script, with its novel concept, would be a big seller.
In order to stabilize Zhong Ning, he immediately agreed to Zhong Ning's request and handed 30 taels of silver to Zhong Ning with a painful heart.
Zhong Ning was in a very good mood after receiving the money. He smiled and said, "I wonder how many copies the shopkeeper plans to print and how he plans to sell them?"
Shopkeeper Xu pondered for a moment and said tentatively, "How about printing a hundred copies and putting them in the store as a trial?"
Zhong Ning shook his head slightly, then said, "We can print a hundred copies first, but we need a strategy to sell them!"
"Young Master, why don't you tell me?"
"First of all, since this is our first launch, we naturally need to do some marketing. For example, we could put up an ad at the entrance of the store, announcing the release of the new storybook, 'The Legend of the White Snake,' and give away a free copy with every purchase of one or two taels!"
"Secondly, we could collaborate with teahouses and have their storytellers tell our story of 'The Legend of the White Snake.' People are so used to hearing stories like this, so suddenly introducing a new topic about a beautiful human-demon love story is sure to attract people's attention."
"If anyone wants to hear the sequel, or wants to buy the book, please ask the storyteller to recommend the name of our bookstore. Then, we can give a 10% discount to all customers who come from the teahouse."
"The teahouse itself can make a penny of profit for every copy sold!"
After Zhong Ning finished speaking, he looked towards Shopkeeper Xu.
Shopkeeper Xu was fine after hearing the first part, but his face fell after hearing the second part!
This storybook can only be sold for fifteen cents at most. Apart from the three cents given to Zhong Ning, there is also a discount and one cent has to be given to the teahouse.
How can you make money from this?
Zhong Ning continued, "Of course, if we want to sell this well, we have to find the right positioning first!"
"What do you mean?" Shopkeeper Xu asked curiously.
"Excuse me, boss, for the same bowl of Yangchun noodles, how much does it cost at a street stall and in a restaurant?"
"This..." Shopkeeper Xu thought for a moment, then said, "A bowl sells for three cents on the street, and around five cents in a restaurant."
"That's it! They're in different locations, but the taste is similar, so why are the prices different?"
"That's different. How can street food compare to restaurants?"
"Aren't they all plain noodles?"
"This..." Shopkeeper Xu frowned slightly, then looked at Zhong Ning, "What does the young master mean?"
"This is positioning! Different positioning means that even the same bowl of noodles will bring different value."
Shopkeeper Xu's eyes lit up slightly, and he said, "Young Master, please tell me in detail!"
"Our 'Legend of the White Snake' must first be positioned as a high-end product. The cover can't just be a standard blue cover, but it must have a picture! I've brought the cover artwork, take a look!"
Zhong Ning handed over a color drawing as he spoke.
The drawing shows a woman in white with a white veil, and a young man in a blue robe holding an umbrella in one hand, looking at each other affectionately.
The background is the willow bank of West Lake and the Broken Bridge in the distance.
Above is the "Legend of the White Snake" written by Shen Yan, with a line of small words below: Author: Hongchenke!
Shopkeeper Xu: ………
"Of course, when we go to print, we'll have to print the words 'Volume 1' on the cover. Each volume has twenty chapters, and then there's Volume 2, Volume 3... and so on!"
"I understand. This way, we can distinguish this book from other storybooks. What's a suitable price?" Shopkeeper Xu asked again!
Zhong Ning thought about it. A copy of the Mandarin version costs about seventeen cents. Since this one is positioned as a high-end product, the price cannot be too low!
"How about twenty-eight cents?" Zhong Ning asked again, "This price isn't too high, but it's not too low either."
Shopkeeper Xu nodded slightly. If the cover alone was printed in color, the cost would increase by at least three more cents, so the price naturally couldn't be the same as the previous ones!
However, the price went so high on the first try. What if I lost money?
Zhong Ning seemed to understand his concerns and continued, "Don't worry, Shopkeeper Xu. If there's any loss, I'll take half the responsibility!"
Half is already a lot, it can’t be any higher!
Upon hearing this, Shopkeeper Xu's expression immediately brightened, and he pretended to appease her, "Young Master, what are you talking about? How could you possibly compensate for such an enticing storybook?"
"Haha!" Zhong Ning had no expression on his face.
Of course there is no way we can compensate, this is a big IP.
If she has the chance in the future, she would like to organize a similar stage play!
The two men finalized some details and agreed that Zhong Ning would deliver the manuscript every ten days. Only then did Manager Xu send him out with satisfaction.
After Zhong Ning left, Shopkeeper Xu's smiling eyes suddenly became clear and he quickly packed up his things and headed towards the printing workshop.
He will personally supervise the printing this time and there must not be any mistakes!
Zhong Ning was also strolling on the street.
When passing by Deqing Restaurant, he suddenly remembered that he had plotted against Xu Yongzhang here before, and it seemed like it happened just yesterday.
At that time, she was just a stranger in the mortal world who was eager to escape but unwilling to be plotted against.
It was a coincidence that allowed Xu Yongzhang to be targeted.
Even when I think about it now, it still seems incredible!
Thinking of this, Zhong Ning walked straight in.
The waiter came forward and seemed to recognize Zhong Ning. He immediately greeted him warmly, "Young Master, you haven't been here for a long time."
The cakes that the young master gave me at that time were really delicious.
He only tasted a piece when the shopkeeper saw him and took it away.
In the following days, the shopkeeper asked every day whether the customer who delivered the cakes had arrived.
He knew what the shopkeeper meant and wanted the pastry recipe.
But the young master never came, so he had no way to ask.
Today, someone finally arrived, and I had to entertain him well no matter what.
"I just happened to be passing by and came to take a look!" Zhong Ning replied with a smile, and followed the waiter into the restaurant, still in the original bamboo box.
Xiao Er skillfully made tea and poured water for her. Zhong Ning also ordered two side dishes. Although the taste was indeed average, in this era, one needs to go out for a walk occasionally.
So that you don’t end up staying at home and forgetting where you are.
Lack of vigilance and awe!
"Young master, to be honest, our boss is looking forward to your coming!" said the waiter with a smile, his fingers unconsciously rubbing the hem of his clothes.
"Oh?" Zhong Ning looked over curiously, "Your shopkeeper actually knows me?"
"It's about the package of snacks you gave me last time. Our shopkeeper saw it and has been thinking about it ever since."
"He wants a dessert recipe?"
"Um... yes..." The waiter blushed slightly, "Our boss said we can buy it with money."
Zhong Ning shook his head. "It's not that I don't want to give it to you, but I don't know. I didn't do it, it was given to me by someone else."
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