Rebirth in 1980, the rise of the golden age

8 cents!

The ice cream factory is clearly competing with him.

"Brother, what should we do now? Should we lower the price?" asked the younger brother.

"Surrender! Mr. Li sells it for 8 cents, and we sell it for 7 cents! Let's see who can snatch it away!" Baldy Chen said gritting his teeth.

Baldy Chen was busy lowering prices to engage in a price war with Li Youcai.

Li Youcai also found out from several peddlers that the person who was secretly competing with him was actually Baldy Chen!

"It turns out to be him!"

"Brother, who is Baldy Chen?"

Li Youjie didn't know the bald man at all, but judging from Li Youcai's expression, his brother seemed to know this person.

"Do you remember the group of people who fought with Wang Qiang when he came to us for the first time to purchase goods a few days ago? The leader was Baldy Chen." Li Youcai said.

Li Youjie recalled carefully that he and Dazhuang were selling ice cream that day. There was a fight at that time, but he did not go forward and had no impression of those people.

However, Wang Qiang was deeply impressed by those people.

"You mean, the people who are competing with us are the group of people who beat me that day? The man with the scar on his face is Baldy Chen?" Wang Qiang narrowed his eyes, and the hatred in his heart surged again.

Li Youcai nodded: "Yes, he is Chen Tuzi, and his group of people are all from the Gangyaogou Brigade."

"Brother, it doesn't matter which brigade he's from. The key is that he's now fighting us. We're charging 8 cents, and they're immediately charging 7 cents. If this keeps going on, not only will we not make any money, we might even lose money!"

Li Youjie is really anxious now.

The cost of raw materials for making ice cream here is about 5 cents, not counting workers' wages, coal, water, electricity, etc.

All in all, the cost of each ice cream might be 5 cents.

If we keep fighting like this, we will just be losing money and gaining publicity.

This was unacceptable to him.

"Youjie, you must have a steady mindset and be patient when doing business. It's the same as gambling. Impatient people are often the first to make mistakes, and one wrong step will lead to a complete loss." Li Youcai said.

Li Youjie rolled his eyes and curled his lips, saying, "You talk as if you've won before!"

Well···

Why use gambling as an analogy when there are so many other metaphors you can use?

Li Youcai shook his head in self-mockery.

"Just don't worry. Starting tomorrow, our ice cream will be reduced to 7 cents."

"understood."

Even though Li Youjie was extremely unwilling, he had no other choice. He couldn't just throw in the towel and hand over the ice cream business to that Baldy Chen.

Fortunately, even if it is only 7 cents, they can still make a profit, but the profit is a little thinner.

"Wang Qiang, come here, I want to tell you something." After instructing Li Youjie to continue lowering the price, Li Youcai called Wang Qiang away alone.

As for what Li Youcai said to Wang Qiang, only the two of them knew.

Wang Qiang also left the ice cream factory and was not seen for the entire day.

Li Youjie can only meet Wang Qiang once every morning.

Three days.

This ice cream price war has reached the point where blood is drawn!

Li Youcai and his team have already reduced the price to 5 cents per piece, completely reaching the cost line. They are making no profit but just shouting.

The situation at Chen Tuzi's place was not much better. The price of 6 cents a piece was no longer attractive.

Now, all the peddlers out there have become smarter. Every day when they want to purchase goods, they have to go to both sides first, ask about the price of the day, and then determine which side has the lower price before purchasing.

"Brother, our goods are piled up again. These guys are fence-sitters now. They buy from where the price is lower. Now the price there is 5 cents. They would rather lose money than work with us. What should we do?" said a younger brother with a worried look on his face.

"Brother, we can't lower the price anymore. 6 cents is our bottom line now. If we lower it any further, we will lose money!" Another younger brother couldn't help but speak up.

The price war has been going on for so long that they are really worried.

I work so hard making ice cream every day, but I don’t make a penny. It’s all in vain.

Baldy Chen also had a worried look on his face. He had not expected that the man surnamed Li would be so cruel that he would rather pay money than squeeze them.

"If we don't make money, they certainly won't make money either. Now it's a competition of who can hold on. If we don't fight, we will have to admit defeat. Are you willing to do that?" Baldy Chen said angrily.

They are certainly reluctant to give up, but with the current price-cutting competition, these people are really uncomfortable.

"But what should we do if they still surrender?"

"We do it ourselves, but Mr. Li hired people to do it. I don't believe their cost can be lower than ours. 5 cents is our bottom line. If Mr. Li dares to follow us, we can drag him down to death!"

Baldy Chen habitually rubbed his bald head and squinted his eyes as he said, "Spread the word! Starting tomorrow, we'll sell it for 5 cents! I want to see if that guy surnamed Li will follow suit!"

In the room, several of Chen Tuzi's younger brothers looked at each other, all of them shrugged, looking extremely ugly.

"What are you all standing there for? Go!"

Seeing that his men did not move, Baldy Chen shouted angrily.

Then several people went their separate ways.

"Everyone has eyes as big as green beans, and they only know how to see the little things in front of them. If we defeat Mr. Li, the ice cream business in the entire Teng County will be ours. Are we still worried about not making money then?" Seeing that everyone looked reluctant, Baldy Chen muttered coldly.

Soon, the news that Baldy Chen was selling things for 5 cents spread among the peddlers.

In a private house on Railway Street.

There were about ten people in the group, each carrying a shoulder pole. Some carried earthen baskets, some carried buckets, and some carried wooden cargo boxes.

Outside the courtyard gate, a young man wearing a large cotton hat walked in quickly: "It's dropped again! Baldy Chen is selling it for 5 yuan!"

Everyone in the yard looked at the person in the middle.

The man had his teeth gritted and a smile on his face.

"Brothers, let's go buy some goods!"

"Walk···"

Everyone followed the man, picked up their shoulder poles and walked out.

At the factory.

Li Youcai sat upright in the courtyard. The peddlers who came to purchase goods had already brought him the news that Chen Tuzi was selling the goods for 5 cents.

"Boss Li, we are still willing to purchase your goods. Why don't you consider it again?" The peddlers were waiting for Li Youcai to lower the price.

Even though the difference is only 5 cents, if you purchase goods worth 2 yuan at a time, that's a difference of 5 yuan, which is not a small amount for peddlers like them.

Li Youcai crossed his legs and tapped them lightly with his five fingers.

Li Youcai and Dazhuang stood aside, waiting anxiously.

"Brother!" Li Youjie was extremely anxious, but his elder brother Li Youcai looked calm and composed, which made him even more anxious.

"No lowering! It's still 5 cents today!" Li Youcai said in a crisp voice.

This···

After hearing what Li Youcai said, the peddlers at the scene all pursed their lips, looking a little disappointed.

"Boss Li, if you refuse to lower the price, then we'll have to go over there to buy the goods. Haha... Boss Li, please forgive me!"

"It's your freedom to purchase goods over there. You are also welcome to come here to purchase goods next time." Li Youcai said.

Seeing that Li Youcai had made up his mind, those people picked up their shoulder poles and left.

Only a very small number of peddlers still insist on purchasing goods here.

After the peddlers left, Li Youjie was so angry that he just wanted to curse, but he had no other choice.

In one morning, the ice cream factory only sold more than 400 ice cream bars, and the ice cream stock in the freezing workshop was piled up in a large area.

"Brother, the ice cream in the warehouse from yesterday and this morning is already worth more than two thousand yuan. How about we stop production today? Wait until these are sold before making new ones?" Li Youjie asked.

If the price doesn’t drop, there will be so many ice creams that they can buy for several days. Producing more will only pile them up more.

"We can't stop. Slow down the production and only make 600 pieces each time. The ones that can't be sold will be stored in the warehouse." Li Youcai said softly.

Li Youjie couldn't understand Li Youcai's decision.

"elder brother!"

"Do as I say!" Li Youcai put his arm around his brother Li Youjie's neck and whispered in his ear, "Keep your reluctance and go to the workshop to lose your temper. Let everyone inside know that we are losing money now. Do you understand?"