Rebirth in 1980, the rise of the golden age

Judging from the materials, Chunfeng Bakery is very large and all the procedures are complete.

Television advertising at that time was not as messy as it was in later generations. Even some obviously fraudulent ads could be broadcast openly.

In Li Youcai's memory, there was an advertisement for telephone bill fraud that disguised itself as a telephone prize quiz program. It posed a brain teaser and asked people to guess the answer. If they guessed correctly, they would get prizes such as refrigerators and color TVs.

These are all very simple questions, allowing people watching in front of the TV to guess the answers at a glance.

But for those who answered the phone, they always guessed the first two or three wrong.

It made people in front of the TV anxious.

This is the method, deliberately enticing people to make phone calls and participate in the guessing game.

However, in a corner that cannot be seen on the screen, there is a row of tiny words as small as sesame seeds, and the call fee is 10 yuan per minute, or even 20 yuan.

When you call in, they will just ask you to wait in line. Then after you wait for a few minutes, the questions on TV have changed, and you are still not in line. Then you are told that they are sorry and look forward to your next call.

As a result, when you hang up the phone, you will find that your phone service has been shut down due to unpaid bills.

Such fraudulent tactics were broadcast on many local TV stations for a whole year, which shows how lax the control is.

In contrast,

At this time, the TV station’s requirements for advertising were still very strict.

"We want our ads to run around 11 a.m. and 5 p.m.."

"let me see."

Minister Qiu looked down at the advertising timetable.

"The time is fine."

······

In the office, Li Youcai and Minister Qiu discussed the length of the advertisement and the number of times it should be repeated.

In the end, Li Youcai paid 11 yuan per month to obtain the broadcasting slots from 12:5 to 6:20 and from : to :, with each slot played in a loop times.

This price is dozens of times higher than the original advertising fee of 260 yuan per week for the health wine.

But even so, Li Youcai felt that the money was worth it.

This is the main channel watched by audiences across the country.

Li Youcai immediately signed a one-year contract with Director Qiu without hesitation, with a total advertising fee of 24 yuan.

It’s not that Li Youcai doesn’t want to sign a longer contract, but the TV station also knows the value of its own advertising time and has specially set a one-year contract limit.

If you want to get the same time period next year, the price will definitely not be the same.

Li Youcai put away the contract and looked at Minister Qiu: "I heard that your TV station is preparing for this year's Spring Festival Gala. I would like to provide some sponsorship for this gala. Could you please introduce Director Huang to me?"

"Sponsorship? That's a good thing. Every year when it comes to the gala, the biggest headache is lack of funds. Old Huang is in charge of the chef this year, and he must be scratching his head right now."

Minister Qiu laughed when he heard this.

"I'm too busy here to leave, so I'll call Lao Huang right now and tell him about this. He's in the counselor's office at the back of the first floor. You can talk about this between yourselves then."

"Thank you so much." Li Youcai was delighted.

If Minister Qiu had given him a heads-up, he could have saved himself a lot of trouble.

Minister Qiu picked up the landline phone on the table and quickly dialed the director's office and found Huang Yi.

"Hey, Lao Huang, I'm Lao Qiu."

"I have good news for you. I have a benefactor who is willing to sponsor your party this year. How about you two chat?"

"The person is right here with me."

"What? You asked him how much money he could sponsor?"

"You, Old Huang, always claim to be an artist, but now all you talk about is money, haha..."

Li Youcai was standing aside and heard the conversation between Minister Qiu and Huang Yi.

Minister Qiu glanced at Li Youcai with a questioning look in his eyes.

"I'd better meet with Director Huang to talk. I'm sure he will be satisfied." Li Youcai spoke with a smile in a loud voice.

"Did you hear that, Old Huang? I'll have him take them there now. You can discuss the rest by yourselves when you meet. That's all for now."

Minister Qiu hung up the phone and asked his secretary to take Li Youcai and Wang Qiang to Huang Yi.

The director team's office is on the first floor, and it's quite close to the inside.

Li Youcai followed him all the way inside and saw many familiar faces on the screen.

"arrive."

When they arrived outside the director's office, the secretary said something to Li Youcai and Wang Qiang.

After entering the door, Li Youcai finally saw Huang Yi.

"Teacher Huang, these two are Manager Li and Manager Wang who will sponsor the party." The secretary introduced them to Huang Yi.

Li Youcai also looked at Huang Yi.

Huang Yi is nearly fifty years old, with many wrinkles on his face, but he still has black hair.

The eyes are not big.

He stood up with a smile and went to meet him.

"Hello, you two."

"Hello, Director Huang. We are from Chunfeng Bakery. It's an honor to meet you." Li Youcai smiled and shook hands with Huang Yi.

"Director Huang, the person has been sent away, so I will go back first." Minister Qiu, who was acting as secretary, immediately said goodbye.

"Thank Lao Qiu for me." Huang Yi said to him with a smile.

There were only three people in the huge office, but the room was full of smoke.

"Please take a seat."

Huang Yi poured a glass of water for Li Youcai and Wang Qiang respectively.

"Manager Li, Manager Wang, please don't be offended by my directness. We've changed the format of this year's gala. We still haven't finalized the costumes, props, and many other things. We need funding for everything, and the station's budget is limited. We really need money, and the more the better."

"I wonder how much money you two would like to sponsor?" Huang Yi opened his mouth and directly mentioned the money.

Wang Qiang glanced at Li Youcai.

Before coming, Li Youcai didn't tell him that he wanted to sponsor any party.

Li Youcai smiled and looked at Huang Yi: "Director Huang, if you want to make this party a success, how much more money do you think you will need?"

Huang Yi didn't expect that this person would ask him how much money he needed.

After thinking about it, Huang Yi gave a number that he felt was relatively high.

"If we want to do it well, we need at least another 30,000 yuan. The studio needs to be redecorated, the actors' costumes need to be customized, and it would be best if we could make a few more costumes for the host, so that the audience won't feel bored."

Thirty thousand?

Wang Qiang was a little surprised. That was 30,000 yuan, enough for them to build half of another branch factory.

Li Youcai pursed his lips, looked at Huang Yi, and said seriously, "Director Huang, I can sponsor 5!"

"How many?"

Huang Yi's jaw almost dropped when he heard this, and he looked at Li Youcai in disbelief.

"One million."

"But I also have my conditions." Li Youcai said.

Huang Yi became excited immediately after confirming that he had heard correctly.

That's 5 yuan. If he had such a large sum of money, he would definitely have the confidence to make this an unprecedented Spring Festival Gala.