Rebirth in 1980, the rise of the golden age

When you enter the factory, except for the land in the yard, which needs further leveling and greening, all other factory buildings and facilities are the same as Xindu.

The factory covers a large area, almost twice as large as the factory in Teng County.

"Brother Cai, I'll do as you say. We'll take as much land as we can and as close to the city as possible."

"This soy sauce factory has a good location. It's just 50 meters from the main road, but the prices are a bit high."

The city of Beiping is located at the foot of the emperor, and it is no exaggeration to say that every inch of land there is worth a lot of money.

To build this factory, including renovation, equipment and land acquisition, a total of 300,000 yuan in cash has been invested, which is enough to build five or six small branches.

But compared with the fame I will gain in the future, it’s all worth it.

"We are not afraid of high returns. What is important is that even if we have high investment, we must also have high output." Li Youcai said with a smile.

However, there is one good thing about the soy sauce factory. There is a three-story office building here, which was renovated by Wang Qiang. Part of it is still used as an office, and the top floor is used as a dormitory.

Knowing that Li Youcai was coming, Wang Qiang specially prepared a single room for Li Youcai and had a complete bed and bedding provided for him.

Li Youcai didn't have much luggage, which saved him a lot of trouble.

"Brother Cai, this is your room. There are many hotels and guesthouses in Beiping City, but they are not very close to us. It is most convenient to stay in the factory."

"Take a look and see if there's anything missing. I'll arrange it right away."

Li Youcai looked around the room. It was more than 20 square meters, with a bed and a desk, which was enough for him.

"That's good. That's good."

"Brother Cai, you take a rest first. I have a reservation at the restaurant at 5 o'clock. We'll go there in two hours."

The train runs at 80 miles per hour, and you have to change trains twice to get from Tengxian to Beijing, which takes more than 30 hours. The journey is indeed arduous.

Li Youcai got a sleeper berth for the first half of the journey, which was relatively easy, but for the second half he only had hard seats. He sat for more than eight hours and was really tired now.

"Okay, I've been sitting on the hard board all day, I'll take a break first." Li Youcai did not refuse.

Rested for two hours.

Li Youcai and Wang Qiang went to Jude Roast Duck Restaurant together and enjoyed a delicious meal of roast duck.

Compared to the food Li Youcai ate from their grill in his previous life, it was obvious that the food he ate this time was more authentic.

"Brother Cai, last time you said on the phone that you wanted to take a shortcut. What shortcut is it?" In the box, Wang Qiang was eating roast duck and asked Li Youcai with a little confusion.

Li Youcai didn’t say it clearly before because the timing was not right and the Spring Festival Gala had not yet taken shape.

Even now, the Spring Festival Gala is just a suggestion from Director Huang, and it doesn't even have a name.

"The shortcut I'm talking about is advertising." Li Youcai said softly.

"Advertisement?" Wang Qiang muttered after hearing this.

Advertising is not unfamiliar in this era. Since the early days of reform and opening up, Shanghai TV has taken the lead in broadcasting the TV commercial of "Ginseng and Cassia Beauty Wine", which officially kicked off the product advertising.

Afterwards, many businesses saw the opportunity and followed suit, running television commercials.

Many so-called famous brands were created overnight.

"Yes, it's advertising. Our products used to be sold only in small cities. There were few similar products, and consumers had few choices, so we could easily grab the market from others."

"But this method definitely won't work in the capital."

"We are surrounded by wolves here. No matter how unique our products are, as soon as they are put on the market, they will be copied by our competitors in no time.

The most effective way to gain a foothold here is to establish a strong brand image and make Chunfeng Bread a major brand in the bread industry, so that consumers will remember Chunfeng and even feel proud to eat it."

"Only when we achieve that can Chunfeng Bread be considered to have truly established itself and seek greater development in the future."

Wang Qiang listened to Li Youcai's analysis and nodded in agreement.

It turns out that Brother Cai has such a long-term vision.

“Is there any greater development?”

Wang Qiang believes that the development of Chunfeng Bread is now rapid. In less than three years, it has expanded from a bakery to a group company with more than ten branches.

What would it look like if there was a bigger one?

"Split expansion is only the second major phase. We will stay in this stage for a long time. According to my plan, within the next seven years, Chunfeng Bread will have completed sales network coverage in most provinces and cities in China, making it the most well-known bread brand in the country."

Li Youcai's words were like a guiding light, illuminating the direction for Wang Qiang.

"Brother Cai, following you is the best decision I've ever made in my life! I'm sure that as long as you're here, our Chunfeng Group will definitely expand across the country and become the most famous brand in the bread industry!"

"Then let us work together!"

at the same time.

Wang Feng, director of Beijing Shouyang Television, came to the station's art department and found Huang Yi, who was the director.

He also suggested to Huang Yi that he be the director of this year's staff New Year's Eve Gala.

"Director, please let me direct this year's gala. I accept the arrangements of the organization and leadership, but it's the same thing every year. I feel that it lacks novelty. Now everyone is advocating innovation. I think our gala can also be innovative." Huang Yi said.

"Innovation? How do you want to innovate?"

Every year, the staff's New Year's Eve Gala is rehearsed in advance, then recorded and edited before finally being presented to the audience. Although there is joy, the reputation is getting worse every year.

In fact, Wang Feng also had the idea of ​​making some changes. Now after hearing what Huang Yi said, the two of them had the same idea.

"Director, look, our annual programs are mostly rehearsed by the cultural troupes of various factories. They're all the same old stuff over and over again. I think we can open up our minds and stop rehearsing in advance. Instead, we can gather some well-known actors and singers and have a live gala. The program can be requested by the audience in person, or by those watching the live broadcast calling in to request whoever they want to perform."

"This way, we can have the flavor of a big party, the program isn't clichéd, and it also increases the audience's sense of interaction."

Huang Yi expressed his thoughts.

Wang Feng thought about it carefully and immediately felt that Huang Yi's method was very good.

"The live broadcast format is very novel, and the idea of ​​audience selection is also very good. I think we can give it a try."

Wang Feng and Huang Yi hit it off immediately.

After briefly communicating some details, the two of them divided the work and began to prepare for the party.