Dreaming back to 1949, the great powers were there to deceive us

Hu Zhenhua felt that he should write a book to explain the business model and provide training for his professional managers.

With insights that are ahead of their time, it is entirely possible to achieve a dimensionality reduction attack in some aspects.

Hu Zhenhua got down to work immediately. He found a notebook and started writing.

It seems that a big liar once summarized that there are only six business models in the world. Copy them down first.

The first one is the Internet model, the core of which is free. It attracts people through free services and realizes monetization.

Although there is no Internet now, the essence remains the same. For example, a free children's playground in a supermarket can attract children, and parents will come too.

There is also the free admission model for West Lake, which attracts a large number of tourists. Whether they want to eat, stay overnight, or buy souvenirs, all of these are consumption.

It can be said that the application of the Internet model is in all aspects.

Hu Zhenhua also has an application for this. For example, the Taiyi Zhenhai Taoist Temple is completely free. Didn’t you see that the temple doesn’t even have a wall? So ordinary people like to come here to pray. With more people, more donations will be made.

The more free something is, the more expensive it is!

The second model is direct sales, the core of which is fission. It attracts everyone to help with sales through continuous cash back.

For example, when we were learning to drive, the driving school encouraged us to recommend students, and they would give us a red envelope for each student we recommended.

This is a variant of direct sales. If someone around us happens to want to learn how to drive, we will naturally recommend it to them.

The third type is the chain model, the core of which is replication. There are many chain enterprises in the world, and the most difficult part is to run the model successfully. As long as the first store is successful, the rest is replication.

This kind of replication is not the replication of stores, but the replication of profit points.

For example, the comprehensive plaza project that Zhao Jiashu wants to develop can be considered a chain.

The third model is the financial model, the core of which is leverage.

For example, if you buy a house, the down payment is 30 yuan and the loan is 70 yuan.

If house prices rise by 10%, what will be your return on investment?

The house appreciated by $10, but your actual investment was $30, and the rest was borrowed, so the return on equity is 33%.

That's the beauty of leverage.

The banks are the best at leveraging, so I won’t go into detail here.

The fifth model is the capital model, the core of which is amplification.

The most typical example is the stock market. For example, if a company's profit growth last year was 20%, the stock price might rise by % or even more.

For example, if a company wants to develop and issues a bond, then the value of the company should be the total of its net assets and liabilities.

Through financing, enterprises expand their asset scale.

The sixth model is the industrial chain model, the core of which is monopoly.

The industrial chain realizes its own moat by controlling upstream and downstream.

For example, in the oil industry, the three major oil companies monopolize upstream exploration, midstream refining, and downstream sales.

If you want to enter this industry, no matter which link you are in, you can't get around the three oil companies.

In addition to national administrative reasons, the most important thing is that they have achieved a monopoly on the industrial chain.

Another example is the well-known Mixue Bingcheng. You may think that they make money by franchising, but in fact, they make money by the supply chain.

Snow King has achieved a supply monopoly to stores by controlling the supply of raw materials.

After the ink dried, Hu Zhenhua gave it a quick read and was very satisfied.

He thought that other people might not understand this business model that was ahead of its time, so Lao Hu began to write a large number of cases, trying to make them as easy to understand as possible.

Routines have always won people's hearts, but sometimes you have to use strategy.

Two days later, Zhang Jiashu came with dark circles under his eyes, obviously he didn't sleep well.

Also present was the financial manager Sikong Xiao.

The test questions Hu Zhenhua gave them were very brain-teasing.

If they knew the operating model of the Four Islands Real Estate, they would not have such a headache. Unfortunately, that model is top secret and only known to a few people.

Hu Zhenhua looked at the document given by Zhang Jiashu, and a smile appeared at the corner of his mouth.

His plan was: first acquire the land in full, then hold a design bidding, hype up the topic, and after gaining fame, go to the bank for a mortgage loan and start construction.

During the construction process, 20%-30% of the shares can be sold, local consortiums can be introduced, and an alliance of interests can be formed to protect the shopping mall.

After these three steps are completed, the comprehensive plaza will probably be completed.

Hu Zhenhua put down the document and said calmly,

“How long does it take to build the entire square?”

“About two years!”

"I think the term of office for the mayor of the West is four years, right?"

Zhang Jiashu didn't understand what was going on and said,

“There are slight differences between countries, but the majority are four years!”

Hu Zhenhua nodded slightly.

"If we start construction right after a mayor takes office, the square can be completed before he leaves office. The square provides a lot of jobs and tax revenue, which is a real political achievement! Think about what incentives you can ask for from the local government?"

Zhang Jiashu's eyes lit up. If the operation was done well, he could enjoy great benefits in terms of location and policies.

Hu Zhenhua knocked on the table and continued,

"For such a high-end commercial center like ours, can we start renting out space to merchants in advance and collect rent upfront? For example, three or five years in advance? We can offer some discounts, and if the business isn't doing well and they want to withdraw, we can even refund their prepaid rent with bank interest. As long as you run the business well, you can expect to receive a large amount of cash. Don't worry about merchants taking advantage of you. You have to understand what we want."

Of course, what is needed is funds!

Zhang Jiashu understood immediately and asked,

"If I issue corporate bonds, will the head office be worried about a broken capital chain?"

This guy is also a very bold one!

Hu Zhenhua laughed.

"Go ahead and do it with confidence. The economy will be booming in the next few years, and the increased value of the land will be enough to cover the interest."

"I understand!"

Hu Zhenhua thought for a moment and continued,

"I just talked about financing for businesses. Now let's talk about customers. We'll have a large supermarket in our plaza. You can encourage customers to deposit money and apply for membership cards..."

Sikong Xiao had been silently calculating in his mind that if the company followed Lao Hu's combined approach, the cash it received would be enough to cover all its expenses.

Even the money spent on buying the land can be recovered.

Empty glove white wolf.

After Zhang Jiashu digested Lao Hu's plan, he asked,

"Chairman, we are operating at a high debt level. Where does your confidence come from?"

……