The ancient war between mother-in-law and daughter-in-law in a wealthy family

The secretary pushed the door open and walked in, holding a document in her hand. "Boss Bai, this is the latest market research report."

I took the report and quickly scanned it, my brow furrowed. The data showed that Yang's competitor, Xingyao Group, had been making frequent moves recently, seemingly planning something big. I rubbed my temples, a strange feeling of unease welling up inside me.

Zhan Yu walked into the office and saw my serious expression. He asked with concern, "What's wrong? Is there any problem?"

I handed him the report. "Look, the Starry Group's market share has been growing at an abnormal rate recently. I suspect they're planning something against us."

Zhan Yu read the report carefully and pondered for a moment, "They are indeed a little abnormal. However, we don't need to worry too much. When the enemy comes, we will fight him with our soldiers; when the water comes, we will block it with earth." Although his words were calm, they carried a reassuring power.

"Yeah, I know." I nodded, trying to stay calm. I took a deep breath and forced myself to focus on the report in front of me. I had to find Xingyao Group's weaknesses as soon as possible to gain the upper hand in the upcoming competition.

Time ticked by as I flipped through various data reports, trying to find any clues. Suddenly, my eyes fell on a set of data on the report, and my heartbeat quickened. Shining Star Group had recently significantly increased its investment in an emerging market, and this market was exactly the key area we planned to expand into next.

"Oh no!" I stood up suddenly, realizing Yang's competitor's intention. He wanted to seize the market first and cut off our path to expansion!

I immediately called an emergency meeting of the company's top management and shared my findings and analysis with everyone. The atmosphere in the meeting room was solemn, and shareholder Zheng's expression was particularly grim.

"Competitor Yang's move is so insidious! If he succeeds, our losses will be immeasurable." Shareholder Zheng said anxiously.

Other shareholders also expressed their concerns, and the meeting room was filled with anxiety and uneasiness.

"Everyone, don't panic," I said, trying to stay calm. "We still have a chance. The most important thing now is to adjust our strategy as quickly as possible and stop the expansion of the Starry Group."

I quickly developed a new market competition plan and explained in detail the specific implementation steps. I encouraged everyone to unite as one to meet the challenges together and regain lost market share.

However, just as we were preparing to launch an all-out counterattack, Xingyao Group suddenly lowered the prices of its products. This move caused our Zhan family's market share to decline. Shareholders began to worry again, and an atmosphere of unease permeated the conference room once again.

Shareholder Zheng's face turned pale. "Ms. Bai, what should we do now? Our market share is still declining..."

I watched the sky darken outside the window, and a feeling of powerlessness welled up in me. But I knew I couldn't give up. I had to lead the Zhan family enterprise through this difficult time. I clenched my fists, my gaze determined... "Notify all department heads to hold an emergency meeting tomorrow morning at 8:00."

Outside the window, the city lights twinkled like stars, gleaming with a cold radiance. I rubbed my sore eyes and leaned back in my chair, exhausted. Shareholder Zheng's concerns, the anxious faces of the other shareholders, the company's declining market share...it all weighed like a huge rock on my heart, suffocating me.

I closed my eyes and tried to calm myself. The moments from the press conference flashed through my mind. I had just taken over the Zhan family business, and facing the reporters' pointed questions and doubts, I was under immense pressure. Some questioned my abilities, some doubted my motives, and some even maliciously speculated about my relationship with Zhan Yu. I vividly remember the constant flashing of cameras, which stung my eyes, and the cacophony of voices from the microphone, which made me dizzy. But I gritted my teeth, forced myself to remain calm, and answered their questions one by one with clear logic and a firm tone. Ultimately, I earned their respect and the market's recognition with my strength.

"I can't let this little difficulty defeat me!" I suddenly opened my eyes, a fighting spirit burning in my heart. I've experienced more difficult times than this, and I will never give up easily!

I immediately called the director of marketing and said, "Call all members of the marketing department immediately and come to the conference room for a meeting in ten minutes!" My tone left no room for questioning.

Ten minutes later, all the marketing department members arrived. I told them about Shining Star Group's price reduction strategy and the difficulties we were facing, and encouraged everyone to brainstorm and find a solution.

"Mr. Bai, we can also lower the price and engage in a price war with them!" a young marketing specialist suggested.

I shook my head. "No, lowering the price will only hurt both sides and damage our brand image. We must find a more effective way."

After some intense discussion, I ultimately developed a new strategy: launch a new product with better value for money and exceptional after-sales service. This new product would be comparable in functionality to the Shining Star product, but at a better price. We would also offer enhanced after-sales service, such as an extended warranty and free on-site repairs.

This strategy immediately captured the attention of consumers. Demand for our new product outstripped supply, sales soared, and our market share gradually recovered. Looking at the steadily rising sales figures, I finally breathed a sigh of relief.

However, I know that this war is far from over. Yang's rival will not give up easily and will definitely find ways to fight back.

Sure enough, my premonition was soon confirmed. The next morning, the marketing director rushed into my office and said, "Boss Bai, this is bad! Xingyao Group..." His face was pale and his tone was urgent.

The marketing director was sweating profusely, his voice so rapid he almost choked, "Bai... President Bai, this is bad! Xingyao Group... they're... spreading negative rumors about our products... in all the major shopping malls!"

My heart sank, a chill running from my feet to my head. Rumors, that bloodless knife, are the hardest to guard against. I took a deep breath, trying to stay calm. "What's the rumor?"

“They said…that our new products…were made of inferior materials and prone to…prone to malfunction. They also…also said that we engaged in false advertising and that our after-sales service was…not adequate at all…” The director’s voice gradually faded away until it was almost inaudible.

I closed my eyes and rubbed my aching temple. "Rival Yang, you're truly ruthless!" I snapped my eyes open, a cold glint flashing in them. "Notify the PR department and initiate the crisis PR plan immediately! Also, prepare a vehicle. I'm going to the mall myself!"

Zhan Yu grabbed my hand worriedly, "This is too risky! What if..."

I held his hand and gave him a reassuring look. "Don't worry, I'll be fine. There are some things I have to do myself."

I knew I couldn't back down at this moment. I had to stand at the forefront and use my actions to prove the quality of our products and defend the reputation of our company.

Arriving at the largest mall in the city center, I immediately felt the impact of the rumors. The counter, which was once bustling with people, was now only occupied by a handful of customers, who all eyed our products with suspicion.

I took a deep breath, walked to the counter, picked up a new product, and said to the customers around me, "Hello everyone, I am the person in charge of Zhanjia Enterprise. I know there have been some rumors about the quality of our products recently. I came here today to clarify the facts for everyone."

My voice was quiet, but powerful, drawing the attention of the customers around me. I began to detail the features and advantages of our new product and displayed the quality inspection report from an authoritative agency. I even demonstrated the product's various functions on the spot, allowing the customers to experience them firsthand.

Gradually, the skepticism on the customers' faces faded, replaced by curiosity and interest. They began to ask about the details of the products, and some even bought them on the spot.

Seeing this, I finally breathed a sigh of relief. I knew I had won the first battle.

Over the next few days, I rushed to various shopping malls, explaining and demonstrating the quality of our products to customers over and over again. My voice became hoarse and my legs became sore, but I was extremely relieved to see that customers were gradually regaining their confidence in our products.

This rumor storm was a huge test for both my body and my mind. I was exhausted and even nearly fainted several times. Zhan Yu looked at me with concern and urged me to rest, but I shook my head and insisted on continuing. I knew that this battle was not over yet and I could not fall down.

This business war was far more brutal than I'd imagined. Yang's competitor's tactics were endless. He repeatedly challenged my limits and put me in trouble. I even began to doubt whether I could win this war.

Late at night, I sat alone in my office, staring out the window at the flashing neon lights, my heart filled with confusion and anxiety. What other tricks did Yang's competitor have? What would the next round of competition be like? I felt a deep sense of powerlessness, as if I were in a vast darkness, with no direction or hope...