Starting out as a drug dealer in 1988

Qin Cheng was brought up by him, but he was only 26 years old after all. He was not quite used to the high position he suddenly took.

At the same time, there are still some shortcomings in personal abilities.

He couldn't be blamed for this; the company grew too quickly. Initially, it was just a hot pot and electric kettle business, with annual revenue of only a few million.

At that time, the entire sales department had only about twenty people.

In addition, with Zhao Wenhao leading the team personally, there will basically be no major mistakes.

But as time went on and the company grew bigger, Qin Cheng's personal shortcomings gradually became apparent.

If this guy wasn't very loyal and never compromised on his words, he might have been taken down by Zhao Wenhao as early as last year.

To this end, Zhao Wenhao specially hired two professional sales talents: Zhou Zhiqiang and Su Xiaomeng, to assist Qin Cheng at high salaries.

The construction of this chain of stores requires not only loyalty but also ability.

Therefore, Zhao Wenhao made it clear to Qin Cheng in advance to prevent him from having any concerns.

Zhao Wenhao looked at Qin Cheng and said with a smile: "Qin Cheng, you are an old man in the company. There are some things that don't need to be explained. Everyone knows it well.

Su Xiaomeng is indeed a rare talent, and everyone can see her performance.

Giving her this opportunity is also because we hope she can unleash her greater potential and bring better results to the company."

Qin Cheng smiled awkwardly and nodded to show his understanding.

He certainly knew his situation.

In terms of personal ability, he is not as good as Zhou Zhiqiang in management; in sales ability, he is not as good as Su Xiaomeng.

If the boss hadn't seen in his loyalty, kindness, and willingness to do what he did not do, he would never have been appointed as the sales director!

Zhao Wenhao then detailed the new department's plans and development direction to Qin Cheng and asked him some questions about market development. The two discussed for a long time and ultimately agreed on a series of work plans and goals.

Afterwards, Qin Cheng left first and notified Su Xiaomeng to go to the general manager's office.

"Mr. Zhao, are you looking for me?"

More than ten minutes later, a capable and cheerful woman knocked on Zhao Wenhao's office door with a nervous heart.

Obviously, Qin Cheng had already told her the general outline of the matter.

"Come and sit down." Zhao Wenhao waved his hand and pointed at the sofa.

Su Xiaomeng sat down without hesitation.

"Did Qin Cheng tell you?" Zhao Wenhao asked casually.

"Well, Director Qin gave me a general idea." Su Xiaomeng nodded, still looking a little nervous, but also with a hint of excitement. "From what Director Qin said, the company will set up a chain store department with a total investment of several hundred million yuan, and I will be in charge."

"You've been with the company for almost two years, and I've been observing your performance. The company is very determined this time, and we're going to invest a lot of manpower and material resources.

The purpose is to focus on the domestic market share.

You belong to the sales department and should be aware that foreign orders account for more than 50% of the company's current sales, while domestic orders only account for more than 40%.

It’s not that there’s anything wrong with the ratio, but that there’s something wrong with the overall share.

Things are different now than a few years ago. Back then, no one had much money and couldn’t afford home appliances.

Nowadays, there are many wealthy people, and their spending on home appliances is increasing significantly. Therefore, the company hopes to make a breakthrough in this area.

But in the past, the company relied more on agents and shopping malls. Not to mention the expenses incurred, its sales volume did not increase significantly.

Especially the market, which is not completely in our hands. If this continues and anything unexpected happens, these dealers will be fence-sitters. They may sell our products today and someone else's products tomorrow.

In this way, we cannot effectively grasp the market, which is something we cannot allow.

Therefore, the company is considering starting to operate directly-operated stores.”

Zhao Wenhao did not let Su Xiaomeng interrupt, but explained to her the reasons and purposes of this matter.

Su Xiaomeng nodded silently and did not speak immediately. Instead, she thought about Zhao Wenhao's words in her mind.

She is from Huining Province and after graduating from university, she worked in a foreign-funded enterprise in Guangdong Province.

After several years of hard work, I finally became the sales manager.

By chance, he met Zhao Wenhao, and was persuaded by Zhao Wenhao to return to his hometown and take the position of deputy director of sales department.

The scale of that foreign-funded enterprise is not very large, but its income is pretty good.

But Zhao Wenhao was very decisive and directly promised a high salary. In addition, Su Xiaomeng's parents, brothers, and friends were all in Huining Province, so she accepted the job.

Now, only one year and eight months had passed, and her boss actually planned to let her take charge of a department with an investment of hundreds of millions of yuan. This made her both excited and extremely nervous.

With an investment of hundreds of millions, future revenue will inevitably reach billions or even tens of billions.

Who wouldn’t have expectations for such a department?

"Mr. Zhao, I'm worried that I can't do it well." Su Xiaomeng finally spoke and expressed her concerns.

Zhao Wenhao waved his hand, signaling her not to be nervous.

"The relevant training will begin in two weeks. You need to set up the organizational framework first. The company will fully cooperate and provide the people and money. The training will be divided into three phases, totaling three months.

During this period, you should study hard and ask or look up things if you don't understand something.

Besides, I am here to help with this matter. If you have any questions, you can come to me directly.

I plan to start from Huining Province and gradually expand outwards.

The first thing is to choose a location, which can be done in advance. Then find a suitable decoration company and decorate all stores in a unified style.

After your training is completed, you can also visit some large chain companies abroad.

We can take our time in the early stages and not worry about making mistakes. Even if there are any problems, we can solve them on a case-by-case basis.”

Zhao Wenhao explained to Su Xiaomeng patiently.

What should be done first, what should be done later, what purpose needs to be achieved, etc., are discussed in detail one by one.

It was not until more than half an hour had passed that Su Xiaomeng's originally uneasy heart finally calmed down.

If we start the pilot project in Huining Province first and then expand it, Su Xiaomeng feels some confidence.

In this way, the first investment will not be large, and even if it goes wrong, the company's losses will not be too much.

If she were really given a few hundred million and asked to go out and make a breakthrough, she would really be a little worried.

Moreover, Hengyuan Electronics has a certain status in Huining Province, so she has some confidence in starting from Huining Province.

This way, we can also train our hands.

Once this first group of people have gained experience, then gradually expanding outward will be a natural process.